Manager Marketing

TRACY L. BOUSE

*** ***'s Walk ? Auburn Hills, MI 48326 ? 248-***-**** ?

ablr25@r.postjobfree.com

BACKGROUND

I am a professional with expertise in data analysis and reporting. I work

quickly and accurately analyzing and supplying information to a variety of

different departments and senior executives on key performance indicators.

I also have extensive experience in the budgeting process for expense and

revenue.

PROFESSIONAL EXPERIENCE

DYKEMA GOSSETT, PLLC, Detroit, MI FINANCIAL REPORTING

MANAGER [2008- Present]

. Responsible for all productivity and financial reporting for large law

firm (300+ attorneys) to include billable hours, billings & collections,

and expense budget to actual analysis

. Coordination of annual revenue/expense budget setting procedures for firm

. Development of standard billing rates for all attorneys/timekeepers

. Lead administrator for transition of reporting software and all reporting

output to Business Objects/Business Intelligence

. Handle the design and creation of improved performance management

reporting using a variety of different software, using mostly Business

Objects/Business Intelligence

. Maintain web based intranet reporting page for all attorneys and

executives

. Assist member attorneys with ad hoc data requests needed to manage

practice group performance and practice development expenses

. Assisted in establishing Business Intelligence profit module for the

firm. Create and analyze profit and net income reporting from attorney

level to total firm

GMAC MORTGAGE, Troy, MI

SENIOR FINANCIAL ANALYST [2000 - 2008]

. Acted as a liaison between Business Development department and IT in

determining use of mortgage origination computer programs (PILOT,

Lendscape, Eclipse) as a tracking device for business sources, including

involvement in writing business requirements, supplying properly formatted

data sets, and testing functionality

. Acted as the point of contact between Business Development managers and

Corporate Accounting Department in cases of cost/budget concerns or

questions

. Kept business units informed of any production/financial reporting issues

and status of those issues

. Forecasted phone volume and mortgage production for specific marketing

campaigns / sweepstakes

. Business plan forecasting of operational budget, sales production

. Extracted data employing Business Objects for use in performance

management reporting

. Designed, created and distributed all business development performance

and activity reports to senior executives. Includes weekly and monthly

reporting

. Analyzed market opportunities for GM Dealers and GM Suppliers for

business development, using contact management software, CRM

(Salesforce.com, Siebel)

. Compared market opportunity to actual performance metrics to identify

open areas for concentration

. Applied self created matching system for the relation of marketing

programs directly to call volume / mortgage production to discern program

viability. Successful in identification of over $120 million dollars in

mortgage production volume

. Monitored Profit & Loss statements for 5 cost centers

PROGRAM ADMINISTRATOR [1997 - 2000]

. Managed mortgage lead data tracking in contact management program (ACT)

. Prepared lead tracking and call volume reports for senior management

. Telephony manager responsible for the creation and maintenance of a

nationally routed 800 line for lead distribution

. Assisted in the creation of marketing materials for direct mail and

marketing campaigns

. Responsible for the collection, distribution and tracking of marketing

leads from direct mail programs

. Analyzed trend changes in call volume and mortgage production to discern

viability of marketing programs

MARKETING COORDINATOR [1994 - 1997]

. Managed team of marketing coordinators whom ensured correct pricing and

lock term for mortgage loans

. Managed team of individuals responsible for mortgage loan file setup to

include the ordering of credit, appraisal, and flood certificates

. Responsibilities included all of the Michigan retail mortgage branch

network, National Direct Lending, as well as all National Relocation loans

CROSSLAND MORTGAGE, Troy, MI

MARKETING COORDINATOR [1992 - 1994]

. Worked with all mortgage brokers to ensure proper mortgage rate pricing

and lock time

. Operational manager for the office

EDUCATION

OAKLAND UNIVERSITY, Rochester, MI

BACHELOR OF SCIENCE IN MARKETING

SKILLS

. Very proficient in Microsoft Word, Excel, Power Point and Business

Objects Desktop Intelligence

. Intermediate skills with Microsoft Access

. SQL- Good understanding of the language and the ability to write queries

and link tables

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