Manager Management

Priyanka Banerjee

Contact Information

Call: +1-980-***-**** Mail: ********.*********@*****.***

Career Summary

My career has led me to specialize increasingly in the management of complex multi-cultural projects and clients

at various levels. I have experience in: strategic forward-planning; operating within the tight financial disciplines

imposed by ambitious budgets which I have helped to plan and execute; methodical administration to deadlines

(not to speak of crisis management where necessary); and the application of modern leadership methods (through

team motivation and involvement in both decision-making and target-setting, clarity in communication, and easy

personal inter-relationships). My own cosmopolitan background and analytical interests in the business have also

left me confident in handling negotiations that require the reconciliation of different teams and their approaches to

otherwise common problems.

Skills Base

• Familiarity with both the artistic and the commercial worlds, the varied industries and brands that I have

worked with.

• Tested management techniques of implementation, execution and recording of data and interpretation to

the last detail

• Proven leadership and human management skills

• Budget design, adhering and monitoring

• Time-efficient, systematic working methodology

• Rapid adaptability to new problem-solving and new locations

• IT: Word, Excel, Windows

• Consumer approach study and interpretation and application to day to day brand communication.

• Opportunity identification

Professional Qualification

CMP Medica pvt. ltd. (Apr04- Nov04) Bangalore, India (Jr. Business Development Manager)

• Key Clients: large pharmaceutical brands like Biocon, Astrazeneca, Micro labs .

• Generated pricing proposals for a wide array of national requests

• Assisting clients with introduction of new products

• Advise client in developing programs necessary to effectively promote the sales of their products

• Develop new business in areas currently not represented and planning, coordinating and supervising all

functions related to new territory business development

• Attending/supporting/representing major area exhibitions

• Providing marketing customer inputs and technical information on products as needed

• Operating field office without administrative support by maintaining records including project tracking

( Preparing memos, reports, graphs and other correspondence)

• Providing monthly report to the business development manager and competitive activity, new product

innovations, project status and key market influencers

• Exceeded corporate goals by ordering, scheduling, provisioning, billing, collections and client

satisfaction.

Lowe Lintas India (Nov04- Mar 06) Bangalore, India (Brand Services Manager - Client Servicing)

• Key clients : Sonata( Titan-Accessories), Infosys, Max Retails( Landmark Group-Apparel) and Kissan

( HLL, Squashes-F&B)

• Support for pre launch, launch and post launch of new products

• Planning, coordinating and supervising all functions related to the product/brand

• Handled all operational/ functional aspects during the all India test marketing for Sonata watches

• Experience in rural communication on Sonata through series of TVCs, Radio and 360^ media

• Conceptualized pilot projects for Kissan Squashes (for winter season) and a new pricing strategy for

Sonata

• Mobilize the brand though market research, planning and operations based on the need scope of the

brand

Bates Enterprise (Mar06- Dec06) Bangalore, India (Brand Services Manager - Client Servicing)

• Key Clients: Xylys – a high end super premium fashion accessory brand from Titan

• Post launch support to the brand.

• Worked on the post launch strategy for the brand all operational aspects

• Involved in new business development for the agency through various pitches for clients with the help of

researches/dip-stick studies

Wizcraft international pvt ltd. (Jan 07- Nov 07) Bangalore, India (Assistant Manager - Client Servicing)

• Key clients were IBM, United spirits

• Successfully completed events for clients offsite and onsite

• Have been involved in business development through pitches and cost presentations, costing and

production details

• Brand activations to help rejuvenate the impact and thematic communication strategies to infuse

awareness and brand knowledge to direct and indirect consumers.

J WT (Nov07- Feb 09) Bangalore, India (Assistant Manager - Client Servicing)

• Key clients: Levi's®, Bosch, United spirits (Whisky- Black Dog) and Madura Garments

• Hands-on on seasonal campaign for Levi's®

• Involved in business development for latest pitches

• Developed marketing plan, ideate and implementing pre launch, launch and post launch strategy for

current brand portfolio

• Strategize and mobilize the brand and work upon new product development portfolio with the help of

various on and off ground events, activations and communication plans.

Education

Indian Center for Telecom and Management (April04) Pune, India Degree: PGDM (Full-Time)

Special Assignments

• Comparative study of the market--Desk research on export of food products from India.

• Field research on customer satisfaction for BSNL landline services in Pune, India.

Projects Undertaken

Berger Paints India Ltd.

Duration: 2 months

Market research on advertising and branding of Berger and its products in respect top competition present in the

country.

Job responsibility: Market research People management Ground operation Provide applicable solution to

company.

Novell India Pvt. Ltd.

Duration: 2 months

Market potential for Novell and its products and customer satisfaction on Novell and its products and competitive

analysis.

Job responsibility : Market research Providing applicable solution to company

St. Xavier’s college (May98-May02) Calcutta, India Degree: Bachelor’s-Statistics

References

On request

Contact this candidate