Sales Manager

JOHN R. WILLIS

***** ******* **** ****. #****, Jacksonville, FL, 32258 Home: 904-***-****

Email: ablq81@r.postjobfree.com

SENIOR SALES PROFESSIONAL

Sales ● N ew Business Development ● O perations ● M arketing

EXECUTIVE SUMMARY

Inventive, assertive and high performing Senior Sales Professional credited with combining sales, marketing and

business development expertise to deliver substantial revenue growth in highly competitive business markets. Strategist,

innovator, and tactical leader of enterprise-wide initiatives that build brand value and result in sustainable, profitable

growth.

PROFILE

20+ years' demonstrated proficiency in all areas of executive sales performance vision through strategies, tactical

plans, compensation programs, communication protocols, and reporting structures

Dynamic record of top performance in developing a sales force that is able to achieve aggressive goals and penetrate

untapped markets

Well-developed multi-cultural communication skills with strong negotiation, executive presentation, problem

resolution and client needs assessment aptitude; able to interact with individuals at all levels and across diverse cultures

CORE COMPETENCIES

New Business Development Executive Sales Presentations

Account Acquisition, Management & Expansion Competitive and Market Analysis

Sales Forecasting & Market Penetration Client & Vendor Relations

Territory Development & Management Channel Development

Sales Promotion & Product Marketing Contract Negotiations

RECENT EMPLOYMENT EXPERIENCE

SNRY SOLAR INC., Jacksonville, FL 2009-2010

Publicly Traded Solar distribution and dealer supply network, with 25 Employees and 138 dealers.

Managing Director of Distribution and Sales

8 Direct Reports, $5M Annual Budget

Independent managing Director charged with full P&L responsibility for the distribution and sales network.

Responsibilities included managing all aspects of the distribution network, inventory control, sales and daily business

operations.

Set short- and long-term sales strategies and evaluated effectiveness of current sales programs.

Developed policies and procedures for distribution processes in order to ensure optimization and compliance with

established standards and regulations.

Recommended product and service enhancements to improve customer satisfaction and sales potential.

Developed training program and webinars for new and existing dealers to improve product knowledge.

INDUSTRIAL POWER SYSTEMS INC., Jacksonville, FL 2008-2009

$12M engineer, designer, manufacturer and seller of custom built switchgear and controls for power generation and marine

applications with 35 Employees and 10 Representative firms

Sales Manager-Power Generation

1 Direct Report, $1.5M Annual Budget

High profile manager with full autonomy over creating business progression and roll-out plans based on extensive

competitive, product and market intelligence. Investigate and present reports that demonstrate cost benefits of purchasing

company products or services.

Crafted distinct campaigns that encouraged customers to accept IPS Switchgear and other equipment on US

embassy construction projects.

Provided strong organizational leadership and active participation in client acquisition.

TRADEWINDS POWER CORPORATION, Miami, FL 2007-2008

$75M engineer, designer, manufacturer and seller of custom power generation equipment with 150 employees and 30 Dealers

Domestic Sales Director

7 Direct Reports, $15M Annual Budget

Essential manager charged with guaranteeing effective control of sales results, taking corrective action to ensure

generated revenues achieve/surpass forecasted objectives . Forge and nurture strategic alliances with dealers throughout

North America in conjunction with establishing pricing, marketing and business development procedures.

Conceptualized and introduced new warranty system for all products that included industrial and commercial

applications.

Explored and appointed 8 new electrical power generator dealers.

Built and sustained strategic partnership with Florida State University that led to selection as sole source provider

of generators.

CJ’S POWER SYSTEMS, Ocala, FL 2004-2007

Leading Distributor in the Emergency Power Generation Industry, with 35 employees and $8M in annual sales

Territory Sales Manager

3 Direct Reports, $2M Annual Budget

Hired as Territory Sales Manager and given complete authority to oversee strategic planning, marketing, new market/new

business development, account relationship management, sales training and field team leadership to propel bottom line

growth of preventative maintenance and service sales.

Leveraged strengths in consultative/solution based sales methodologies to spur increase in sales by 15%.

Vital contributor to company’s bottom-line growth; played an integral role in becoming a sole source provider of

electrical power generators for the City of Altamonte Springs, University of Florida and Brevard County.

PHOENIX PRODUCTS, Jacksonville, FL 1999-2004

$18M engineer, designer, manufacturer and seller of custom built enclosures, day and fuel tanks, power generation and industrial

equipment with 35 employees

Inside Sales Engineer and Office Manager

3 Direct Reports, $15M Annual Budget

Senior manager recruited to identify and leverage core competencies to drive productivity, quality and revenue/profit

growth within a territory, which included the Bahamas, Puerto Rico, Canada and South America.

As office manager, held accountable for selling company products and services through resellers/channels utilizing a

variety of field concepts, practices, and procedures to plan and accomplish goals.

Key contributor to bottom line profitability that propelled initiatives that resulted on revenues amplifying from

$1.5M to $15M within five years.

Partnered with AT&T communication to design a severe cold weather enclosure and fuel tank for Alaska and

northern Canada.

Successfully designed and sold Systems for Encore Data centers, Bellsouth, Bellsouth Mobility and AT&T.

PREVIOUS EMPLOYMENT EXPERIENCE

RING POWER, Jacksonville, FL

Sales Support Coordinator/Project Manager

UNITED STATES AIR FORCE

Aerospace Ground Equipment Maintenance Tech. (Rank E-5)

Specialized in Aerospace ground equipment, which included hydraulics, pneumatics, electronics, HVAC and power

generation.

EDUCATION AND PROFESSIONAL DEVELOPMENT

Associates in Arts degree, Liberal Arts, Florida Community College, Jacksonville, FL

JOHN R. WILLIS

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