Sales Marketing
Resume:
Julianne O’Dwyer
cell:
Reston, VA 20190
*******@*******.***
PROFILE
Seasoned and innovative product marketing professional with consistent track record of delivering products to market.
Successfully developed and executed on product positioning and go-to-market strategies for Internet, data
and wireless solutions. Extensive experience creating and managing marketing programs and processes with solid working
knowledge of campaign management, online lead generation, event management and internal and external
communications.
Demand Generation Cross Functional Management
• •
Sales Support Campaign Tracking & Analysis
• •
SWOT Competitive Analysis Marketing Communications, PR & Branding
• •
Strategic Planning Vendor/Analyst Relations
• •
TECHNOLOGY MARKETING EXPERIENCE
XO Communications, Herndon, VA (2009-2010)
Product Marketing & Sales Support
• Executed marketing campaigns with Data and Internet solutions directed at healthcare, finance, retail,
professional services industries including business continuity/disaster recovery
• Conducted competitive analysis to develop value proposition, business case and targeted product messaging
• Managed creative assets including microsites, online and print collateral, emails, banner ads, webinars,
white papers, case studies
• Managed project plans across Product Management, Marcom, Marketing Programs, Web Marketing, Sales to
determine project priority, scope and delivery within desired timelines
• Created and managed microsites, landing pages and content for company website
• Conducted sales training and support for Enterprise, National and indirect sales teams
Increased revenues by 3% in vertical sectors
•
Coordinated events including participation at HIMSS10 annual healthcare IT show of 27,000 attendees
•
tw telecom, Denver, CO (2008)
Vertical Marketing & Sales Support
• Execute marketing campaigns with Data and Internet solutions directed at banking, healthcare, hospitality
industries
• Conducted competitive analysis to develop value proposition, business case and targeted product messaging
• Created direct marketing campaigns including online and print collateral, emails, banner ads, white papers
• Managed project plans across Corporate Marketing, Marcom, Sales and Product Management teams to
determine project priority, scope and delivery within desired timelines
• Developed and manage marketing budgets including ROI calculations
Cricket Communications, Denver, CO (2006 – 2007)
Marketing & Sales Support – Web Channel
• Launched and managed nationwide microsites in support of dealer network
• Developed online lead gen campaigns including web advertising and promotions, email campaigns
• Tracked and analyzed web marketing metrics to increase click thru rate and lead generation
• Increased online conversion rate from .25% to 1%
Qwest Communications, Denver, CO (2000 – 2006)
Product Marketing & Sales Support
Internet Innovations & New Technology Group
Launched VOIP marketing campaign launch to mid-market segments
•
Conducted competitive analysis to develop value proposition, business case and targeted product messaging
•
• Managed project plans across Product Management, Marcom, Marketing Programs, Web Marketing, Sales to
determine project priority, scope and delivery within desired timelines
Developed and presented product marketing business cases and budgets to determine project priority, scope and
•
delivery within desired timelines
Managed all creative assets including product sheets, emails, direct mail, web advertising including copy writing
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Conducted channel training and provided sales support
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Created and delivered press releases and PR for product launches
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Julianne O’Dwyer
Page Two
Internet & Broadband Solutions Group
• Launched marketing campaign for Qwest.net/Qwest DSL w/MSN Internet Access products
Managed all creative assets encompassing webinars, banner ads, email blasts, sales tools,
•
collateral, training materials
Managed product lifecycle initiatives across Product Management, Sales, Corporate Marketing, IT
•
Created, tracked and analyzed results of marketing campaigns and implement improvements based on results
•
Successfully exceeded goals with team by 180% in excess of $1billion in revenues
•
Channel Indirect Partner Program
• Managed marketing initiatives with partners AOL, Direct TV, Intel, BuyTelco, Frontier Airlines, International
Hotel Group
• Implemented marketing campaigns encompassing catalogs, banner ads, e-newsletters, emails, direct mail, radio
including copywriting and copy editing
• Increased Channel Indirect Partner Program revenues by 40%
Nortel Networks, Atlanta, GA
(1999-2000)
Marketing Manager
Optical Networks Channel
• Supported VAR program by implementing private label marketing campaigns
Managed creative assets including emails, direct mail, web advertising, case studies, white papers, webinars,
•
newsletters, case studies
• Executed acquisition campaigns with rebranded corporate messaging targeting ISPs, cable, wireless, utilities
• Secured 90+ VARs nationwide
INTERNATIONAL MARKETING & STRATEGY EXPERIENCE
Eurasia Gateway, Washington, DC, Moscow, Russia
(1993-
1998)
Consultant
• Developed market entry and strategic business plans for projects in Europe and Russia
KPMG-Moscow/World Bank project
Medical equipment/hospital and automotive marketing campaigns in Europe
• Managed marketing campaigns, PR and industry newsletters for Scott European Corporation,
US-Russia Business Council, North-American Kyrgyz Business Council
• Washington liaison to Export-Import Bank, Overseas Private Investment Corporation,
World Bank, Department of Commerce, Embassies, Congress
• Coordinated industry conferences and workshops
Admerca International, Washington, DC; Zurich, Switzerland (1990-1993)
Consultant
Provided strategic market analysis of telephony traffic and deregulation process in Ukraine to enable
market entry of long distance consortium: AT&T, Dutch PTT & Deutsche Bundespost
Coordinated telecom conferences in Prague, Yalta and Geneva on business
opportunities, financing
and identification of partners for France Telecom, NTT, AT&T, MCI, Sprint, RBOCs, Cisco
EDUCATION & LANGUAGES
MBA, Marketing, Thunderbird School of Global Management, Phoenix, AZ
Regional focus: Asia, Europe, Russia
Semester: Geneva campus
BA, University of Vermont, Burlington, VT
1 year: Ghent, Belgium
Languages: French, Dutch, Russian
AFFILIATIONS
Member, Business Marketing Association
Member, Women in Technology
Former Board Member, Thunderbird Alumni Network Board
Contact this candidate