Sales Manager

J on Ha r r is

**** ******** *****, ********, **, 33772 727-***-**** **********@*****.***

OBJECT I VE

Sales or sales management career role focusing on consultative sales, customer marketing, new

business acquisition and development with responsibility for:

• Contributing to or leading a dynamic, growth oriented team of sales and marketing

p rofessionals

• Developing account specific business plans and objectives delivering on corporate strategy

• Driving profitability and new streams of earnings via customer acquisition and organic growth

Appropriate role will draw on over 20 years of diverse sales, management and t rade marketing

experience, recently as acquisition consultant for Essilor-Transitions, a $2.9 billion ophthalmic optics

company and previously as manager of team sales for Kellogg Company, the world’s leading producer of

RTE cereal and convenience foods. Background includes experience in consultative sales, strategic and

t actical business planning, promotions, programs, sponsorship management, brand building, and all

aspects of territory and account management.

SELECTED CAREER ACCOMPL IS H M E N TS

• Faced with the launch of competitive products in our eyewear category, designed and

i mplemented a new preferred supply agreement strategy with key regional retail customers.

As a result, we retained loyalty with Top 50 multi-unit accounts, assuring continued growth in

a h ighly competitive environment.

• For two consecutive years ranked in the top 99 percentile of senior managers by Gallup

O rganization, the worldwide leader in workplace engagement and employee satisfaction. This

is a coveted award for managerial talent and is achieved by less than 1% of managers annually.

• Created an innovative packaging solution for grocery store promotion fueling $10.2 million in

i ncremental revenue; not only increasing cereal consumption and t rial; also allowing for retail

customization. This program combined anchor products with other cereals that had less

household penetration and also included popular promotional items.

• In a commodity driven wholesale laboratory environment with numerous providers, acquired

100 new customers within two years totaling $1.1 million in incremental revenue. This was

achieved through understanding niche products, managed care pressures and networking with

f ield representatives.

• Grew market from 30% to 50% share within Winn Dixie supermarkets by showing how they

could raise the tide of all cereal sales, even their own house brands. The strategy was a two

t ier merchandising approach which increased the demand and penetration of the entire

category. As a result, they recognized me as their category manager, discontinued competitive

p roducts and implemented the same approach into other food categories.

PROFESSIONAL EXPER I E NCE

OPT ICAL MARKET ING AND FULF I L L MENT LLC, A n independent provider of full service optical laboratory

services, lenses, coatings, and supplies.

• Seminole, FL – 04.2012 to Present

Sales Consultant/Florida Manager

Represent 5 independent optical labs selling services to independent optometrists and optical retailers. Generated

approximately $750,000 in incremental sales volume.

ESSILOR-TRANSIT IONS, the world’s leading ophthalmic lens manufacturer.

• Dallas, TX – 02.2001 to 04.2012

New Business Consultant - 2010 to 2012

Responsible for prospecting efforts in the state of Florida. Primary role to develop strategies and programs to

i nfluence eye care professionals to utilize Essilor Lab services. Generated over $1.5M in incremental volume.

District Manager - 2007 to 2009

Directed eight sales consultants in both retail and independent eye care channels in North and South Carolina.

B usiness Unit Manager - 2006 to 2007

Drove volume sales, market share and profitability for the southeast, mid-Atlantic, north central and Ohio great

l akes regions for our largest worldwide distributer. Worked closely with all levels of management from senior vice

p residents to field marketing to design sales and marketing programs to drive sales through the independent

channel.

Zone Manager - 2000 to 2006

Managed team of 7 sales representatives calling on wholesale laboratories, retail, chains, franchise and

i ndependent optical locations. Achieved volume, share and profit goals with continuous year over year growth in

southeast, mid-atlantic, northeast region.

KELLOGG COMPANY, the world’s leading producer of cereal and convenience foods.

• Battle Creek, MI 09.1988 to 08.1999

M anager, Team Sales - 1998 to 1999

Led the development of 9 direct reports and customer business plans across 18 customers and $100 million in sales

u tilizing cross-functional resources such as category management, trade marketing, consumer marketing, brand

marketing, promotion agencies, logistics, distribution and retail operations.

NASCAR Development Manager/Group Promotions Manager – 1997 to 1998

Manager, T rade Promotions –1996 to 1997

Manager, Retail Sales – 1995 to 1996

Senior Account Manager and Ter ritory Sales Manager – 1988 to 1994

ED UCAT ION, AWARDS AND PROFESSIONAL D EVELOP M E N T

B.B.A. Sales and Marketing

University of Memphis - 1988

Fogelman College of Business and Economics

Major: General Business Minors: Sales, Logistics

1 - District of the Year Award Essilor-Transitions (2011)

3 - Golden K Awards Kellogg Company (1989, 1993, 1997)

Stephen Covey Course Work

Strategic Thought Process Course Work

SPIN Training

Consultative Sales Training

Apex Lab Training

Transitions Academy Trainings – Various Programs

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