Sales Marketing

MickiAnne Henkels

*** ****** *****, ********, ** 45005

304-***-****

Relevant Experience:

. Research, develop, and oversee implementation of marketing programs from

concept to delivery, optimizing design, content, and targeting to

achieve objectives, efficiency, and desired ROI while maintaining

budgets and brand guidelines

. Perform graphic design, copywriting, and production supervision of multi-

level print, broadcast, and interactive advertising as well as internal

communications

. Perform promotion analyses and recommend strategies to improve programs

. Implement integrated co-op marketing plans that align with national and

regional plans by utilizing local/regional media channels and

negotiating value-added opportunities so as to achieve maximum reach

within budget considerations

. Strategically develop and execute promotional events, sponsorships, and

public relations opportunities to maximize market presence

. Serve as employers' primary liaison with clients, freelance artists,

vendors, partners, and associations

. Oversee distribution of insertion orders for broadcast, print, and

interactive buys; track placements and resolve any media issues

(incorrect placements, non-performance, etc.)

. Implement and manage software to track projects, clients, prospects,

research, and donors

. Attain sales goals in marketing, fundraising, and admissions

. Develop new territories and manage sales staff,

. Hire, train, and review personnel

EDUCATION:

B.A. in Advertising, Marketing, and English, Marshall University, Magna

Cum Laude.

21 hours completed toward M.A. with 4.0

EMPLOYMENT:

WV State University Foundation, Institute, WV. Develop advertising and

promotional materials for WV State University Foundation and its alumni

center (rental facility); create press releases, newsletters, and programs

for events; coordinate events of the University and the Foundation; manage

leasing and maintenance of event facilities; research funding

opportunities and write grants; maintain database of donors and prospects.

Cahoon & Cross, Inc., Chesapeake, VA. Managed client projects and

communications for regional and national clients; developed

advertising/public relations plans and managed through delivery and post-

analyses; planned/negotiated media; resolved media issues; supervised

internal and freelance graphic design; prepared copy and supervised

freelance copywriters; developed and delivered client presentations;

customized web-based project tracking system; coordinated billing.

BAL, Inc., VA. Administered all marketing and public relations for

assisted living communities under this 7-property management company;

initiated consistent community and media contact; generated new business

prospects through customized seminars, events, and promotional materials

to exceed admissions goals. Upon promotion to position of executive

director, supervised all assisted living operations and staff for one

facility, including: scheduling; assuring adherence to all government

regulations for the facility and staff; facility marketing; review/

approval of admissions; management of maintenance and activities.

WV Chapter of the March of Dimes, Charleston, WV. Coordinated nine

statewide fundraising events; wrote grants; solicited individual and

corporate donors through personal calls and presentations; arranged event

supply donations; prepared, disseminated, and tracked related public

relations for each event including donor recognitions.

Mail Marketing Systems, Inc., Charleston, WV. Developed new territories

for this direct mail firm as a state account manager by designing and

selling advertising packages for local and regional businesses to exceed

sales goals; recruited/hired/trained individual territory representatives.

Hi-Lad, Inc., Vienna, WV. Presided over all aspects of sales, marketing,

public relations, and production for this holding company with interests

in hotels, restaurants, and outdoor advertising businesses; developed

website and tracking system for billboard sales; increased sales by 212%

in first year; designed and supervised production of billboard and transit

advertising for regional and national clients; researched/negotiated

additional billboard leases; constructed websites for hotel and restaurant

properties; created and placed all advertising for franchises and other

businesses; produced news releases; created public relations events to

stimulate restaurant and hotel business during off-seasons.

REFERENCES:

Dr. James Rowley, President, WVSU Foundation 304-***-****,

********@********.***

John Chapman, owner, ESC Carpet, Charleston, WV 304-***-****,

********@*****.***

Jeffrey Shira, Sr. Computer Training Specialist, Ohio University

740-***-****, *****@****.***

Amy Landis, Results Radio, 740-***-****, ********@*******.***

Additional references upon request.

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