Sales Marketing
Resume:
MickiAnne Henkels
*** ****** *****, ********, ** 45005
Relevant Experience:
. Research, develop, and oversee implementation of marketing programs from
concept to delivery, optimizing design, content, and targeting to
achieve objectives, efficiency, and desired ROI while maintaining
budgets and brand guidelines
. Perform graphic design, copywriting, and production supervision of multi-
level print, broadcast, and interactive advertising as well as internal
communications
. Perform promotion analyses and recommend strategies to improve programs
. Implement integrated co-op marketing plans that align with national and
regional plans by utilizing local/regional media channels and
negotiating value-added opportunities so as to achieve maximum reach
within budget considerations
. Strategically develop and execute promotional events, sponsorships, and
public relations opportunities to maximize market presence
. Serve as employers' primary liaison with clients, freelance artists,
vendors, partners, and associations
. Oversee distribution of insertion orders for broadcast, print, and
interactive buys; track placements and resolve any media issues
(incorrect placements, non-performance, etc.)
. Implement and manage software to track projects, clients, prospects,
research, and donors
. Attain sales goals in marketing, fundraising, and admissions
. Develop new territories and manage sales staff,
. Hire, train, and review personnel
EDUCATION:
B.A. in Advertising, Marketing, and English, Marshall University, Magna
Cum Laude.
21 hours completed toward M.A. with 4.0
EMPLOYMENT:
WV State University Foundation, Institute, WV. Develop advertising and
promotional materials for WV State University Foundation and its alumni
center (rental facility); create press releases, newsletters, and programs
for events; coordinate events of the University and the Foundation; manage
leasing and maintenance of event facilities; research funding
opportunities and write grants; maintain database of donors and prospects.
Cahoon & Cross, Inc., Chesapeake, VA. Managed client projects and
communications for regional and national clients; developed
advertising/public relations plans and managed through delivery and post-
analyses; planned/negotiated media; resolved media issues; supervised
internal and freelance graphic design; prepared copy and supervised
freelance copywriters; developed and delivered client presentations;
customized web-based project tracking system; coordinated billing.
BAL, Inc., VA. Administered all marketing and public relations for
assisted living communities under this 7-property management company;
initiated consistent community and media contact; generated new business
prospects through customized seminars, events, and promotional materials
to exceed admissions goals. Upon promotion to position of executive
director, supervised all assisted living operations and staff for one
facility, including: scheduling; assuring adherence to all government
regulations for the facility and staff; facility marketing; review/
approval of admissions; management of maintenance and activities.
WV Chapter of the March of Dimes, Charleston, WV. Coordinated nine
statewide fundraising events; wrote grants; solicited individual and
corporate donors through personal calls and presentations; arranged event
supply donations; prepared, disseminated, and tracked related public
relations for each event including donor recognitions.
Mail Marketing Systems, Inc., Charleston, WV. Developed new territories
for this direct mail firm as a state account manager by designing and
selling advertising packages for local and regional businesses to exceed
sales goals; recruited/hired/trained individual territory representatives.
Hi-Lad, Inc., Vienna, WV. Presided over all aspects of sales, marketing,
public relations, and production for this holding company with interests
in hotels, restaurants, and outdoor advertising businesses; developed
website and tracking system for billboard sales; increased sales by 212%
in first year; designed and supervised production of billboard and transit
advertising for regional and national clients; researched/negotiated
additional billboard leases; constructed websites for hotel and restaurant
properties; created and placed all advertising for franchises and other
businesses; produced news releases; created public relations events to
stimulate restaurant and hotel business during off-seasons.
REFERENCES:
Dr. James Rowley, President, WVSU Foundation 304-***-****,
ablp6o@r.postjobfree.com
John Chapman, owner, ESC Carpet, Charleston, WV 304-***-****,
ablp6o@r.postjobfree.com
Jeffrey Shira, Sr. Computer Training Specialist, Ohio University
740-***-****, ablp6o@r.postjobfree.com
Amy Landis, Results Radio, 740-***-****, ablp6o@r.postjobfree.com
Additional references upon request.
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