David C. Haugabrook

Contact Info: 478-***-**** . ablotm@r.postjobfree.com

Current Residence: Tracy, California

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Award-winning marketer, alliance-builder and creative strategist with 15

years of expertise in high-profile multi-channel marketing, brand-building,

research, partnership development and sales leadership roles with some of

the world's best-known brands. Expertise in major business and consumer

categories including: Communications, Entertainment, Technology, Digital

Media, Venture Capital, Retail,

Packaged Goods and e-Commerce.

Successful Business Cases include:

1. Home Box Office embarked on a mission to grow its subscriber base and

expand the reach of the brand beyond the base of 30MM users. My task

was to develop a marketing strategy and plan to help grow the brand. I

forged an alliance with Pepsico and Pizza Hut and led a cross-

functional team (including ad agencies) to develop a national multi-

platform marketing campaign that acquired thousands of new HBO and

Cinemax customers.

2. Home Shopping Network was experiencing a gradual decline in sales and

viewership over a period of time. I was hired by HSN to assist in

devising a plan to "reconnect" with its customer base. In the process,

I spearheaded a major, yearlong consumer research, re-branding and

creative development initiative (involving quantitative and

qualitative consumer research). Additionally, I managed the creative

development, directing several ad agencies. The cross-functional

effort produced actionable results and provided the basis for

successfully re-launching the HSN brand on TV, in print and online.

3. Time Warner needed to boost sales during the First Quarter, which had

traditionally experienced declines for many years. As marketing and

brand strategist, I led a cross-functional team (including two

agencies) that developed a creative and market strategy to attractive

a new, younger audience of potential subscribers. Additionally, we

formed alliances with several leading content/media companies

including Discovery Communications, Turner, ESPN, Universal Music

Group, Singer Vanessa Carlton and MTV Networks. The result was a

(company-first) multi-platform; "Time Is On My Side" themed, national

campaign that generated double digit increases in new subscribers for

that critical period. The promotion generated over $40MM in combined

media spending and exposure.

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EDUCATION

Harvard Business School, 2004-2005

. Executive Management Program (completed)

. Concentration: Long-term Strategy & Achieving Breakthrough Service

Appalachian State University

( B.S. Degree Major: Health & Sec. Education

EXPERIENCE HIGHLIGHTS

Senior Partner, Marketing Strategist, Rainmaker LLC, 2005 to Present

Successes included:

. Currently managing the development and launch of 'cloud computing'

start-up Cloud2Client. Work includes creating long-term vision and

strategy plus managing international web design and infrastructure

firms in London and India.

. Developed proprietary "BrandLife Plan " strategic marketing planning

tool (for Sony Music) used to map the life cycle of product, service,

celebrity and/or intellectual property brands

David C. Haugabrook

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Vice President, Marketing & Sales Channel Development, Time Warner, 2003 to

2005

Successes included:

. Led cable industry with first profitable marketing alliance and

consumer marketing campaign with the Consumer Electronics industry

through a strategic partnership with Pioneer Electronics to drive

adoption of Flat Panel HDTV's. The program generated $MM's in

incremental ad revenue.

. Managed large-scale, national sales organization. Led a cross-

functional team and forged "market-changing" B2B/B2C distribution and

sales partnerships and alliances with Best Buy, Circuit City, Wal-

Mart, Sony, LG, Apple, Microsoft, Dell, CompUSA, Radio Shack and many

other re-sellers. Department delivered $MM's in incremental Ebitda

from new broadband, voice and video subscribers in less than 2 years.

Formally recognized by Time Warner Chairman, Dick Parsons for

launching Time Warner in over 900 retail stores nationally. (See

attached letter)

Chief Strategist, Rainmaker SMG, A Strategy and Branding Consultancy, 1997

to 2003

Successes included:

. Spearheaded the branding, development and launch of a Netherlands-

based, international business and investment cruise that targeted

business leaders and investors in Europe and the U.S.

. Forged key alliances for HBO (with Intercontinental Hotels, Best Buy

and Diageo) to co-promote top shows and big events including Sex and

The City and award-winning Band of Brothers epic series**

Director of Media Partnerships and Broadcast Marketing, Walt Disney

Company, 1994 to 1997

Successes included:

. Spearheaded major partnerships and structured creative deals that

secured over $2,000,000 in (cash) sponsorships to support the 25th

Anniversary Celebration (the biggest strategic initiative in Disney's

history)

. Led the development and negotiations of promotional partnership

contracts with popular personalities and shows like Oprah which

resulted in her bringing her first show to Disney World, the Roseanne

Show and Lifetime Weddings; all of which brought their show

productions to Disney. The media value of the wedding initiative alone

helped to make "Weddings at Disney" a major profit center for the

company.

Prior To Walt Disney Company

. Director of Marketing and Promotions, Home Box Office

. Sr. Manager, Brand Marketing, Pepsi-Cola Company

INDUSTRY HONORS

. CTAM Award for Strategic and Innovative Promotion (Pioneer Electronics

Partnership)

. Co-chaired the Cable Industry Committee for Retail Marketing

. Moderated First Panel Between Big Box Retailers and Cable Operators at

2005 National Show in San Francisco

COLLEGE ACTIVITIES/HONORS

. All-American Football Team nomination

. All Southern Conference Football Team nomination

PROFESSIONAL AFFILIATIONS AND HONORS

. Won numerous "Addy" Awards for print and broadcast advertising campaigns

. Media Officer and Volunteer for the '96 Atlanta Centennial Olympic Games

. Featured in Brandweek Magazine as an up-n-coming "Marketing All-Star"

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