Sales Customer Service

DENNIS ROACH

**** ***** *** ******

Red Oak, IA *1566

Home: 712-***-****

**********@***.***

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SKILLSET

> New Business Development

> Technical Product Expertise

> Sales Presentations

> Team Building & Leadership

> Key Contract Negotiations

> Project Management

> Consumer Goods Sales

> Wholesale Distribution

> Strategic Partnerships

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PROFESSIONAL EXPERIENCE

DANIELS-OLSEN / METRO HARDWOODS, Omaha, NE. 6/2008-

Present

Outside Sales and Marketing/ New Business Development

Currently marketing company and product awareness to new and past

customers, and negotiating increases in product sales to existing customers

in the Nebraska-Iowa territory for the wholesale distribution of industrial

wood products. Have maintained the proficient knowledge of 1000 plus

different ranges of product, including all subtleties of CARB, LEED, and

FSC compliance requirements for certified projects, and have fluidly

enlightened a large base of customers to the variations of products that

will best suit their needs.

Overview: Was an integral part in achieving record sales months in the

history of the company for July of 2008, March and June of 2009 and

increased sales volume by over 22% in 2009 by $1,1m. Have continually

achieved an outstanding closing rate of 100% for new customers throughout

tenure by marketing proven products, and I have focused on increasing sales

by consultatively suggesting product variations for all existing customers

within marketing target range.

. Analyzed statistical company reports to prepare and confront sales

territory with authority, developing customer relationships with

inside telephone sales and a large array of cold call contacts.

. Initiated outside sales campaign and established over 40 new customers

within 24 months based upon gaining insight to the customer's needs

and with full knowledge of being competitive in the market area.

. Assumed responsibilities as Technical Specification Representative for

exclusive new product line in the state of Nebraska, conducting

product presentations to architectural and design firms.

MASCO CORPORATION / MASCO CONTRACTOR SVCS. Sparks, NV./ Omaha, NE. 1995-

12/2007

Executive Sales & Marketing Manager/Specialist

Oversaw marketing and sales of installed construction projects for

residential and commercial buildings, including multimillion-dollar

developments. Oversaw field production of 100-150 hourly employees on

quality, proficiency, knowledge, safety, and recordkeeping goals. Trained

initial sales team in all local markets. Monitored administrative team on

various account management functions.

Maintained existing customers and prospected for new account opportunities

using competitive and consultative sales/marketing strategies. Kept abreast

of all new products, building codes/principles, entire marketplace

potential, and problem areas.

Overview: Achieved #1 ranking in gross profit in sales within the U.S. for

6 years and #1 in sales volume for over 7 years at local branch; captured

70% market share.

. Penetrated new region through extensive cold calling, product

demonstrations, and customer service above and beyond the competition.

. Sold to recurring base of 30-35 customers within 1st year, growing

base to 100 plus in 5 years and generating $2-$3 million in annual

sales in designated territories.

. Addressed need for qualified sales people by assuming full

responsibility to train, mentor, support, and grow team members into

highly successful sales force.

. Integrated 4 sales personnel within company in 3 years who increased

overall branch sales 60%, representing ~$6 million in annual sales.

. Subsequently grew team to 6, driving more than $20 million plus in

annual revenue between 2001 and 2007 and ranking 3rd in the nation.

. Devised strategy to increase gross profit, including moving customers

to high-profit product upgrades and conducting sales training on

closing high-end products.

. Increased profits by 34% during tenure - from starting margin of 41%

to a high point of 55% per annum.

. Became 1st branch sales person to bid large out-of-area projects.

Established multiple sales contacts with national construction

companies, bidding multiple projects annually.

. Achieved successful national results, with profit margins at 50-70%

and per-unit volume of $50,000 minimum.

NATIONAL GUARDIAN CORPORATION, Reno, NV. 3/1983-

4/1995

Senior Engineer / Designer

Managed design, engineering, and installation techniques for large-scale

fire alarm, high-tech security, and video systems, supervising team of 20

company technicians in multiple projects. Trained all incoming technicians

and customers on company's products; maintained ongoing training as

technologies changed and improved. Provided consultation to sales

department on all projects to ensure accurate proposal preparation,

cost/labor management, and profit analysis.

Overview: Achieved Senior Engineer/management status within 2 years of hire

and highest test score on among all technicians on Nevada License

examination. Earned annual awards for business growth, quality, and

customer service. Led team over several years with low turnover rate.

. Managed first complex installation in 200,000 sq. ft. facility

comprising a warehouse and offices.

. Completed entire installation of project and testing requirements in 6

days, completing project 42 hours early and coming in under budget.

. Challenged to address inconsistent job quality caused by rapid

business growth in the '90s.

. Standardized approach by designing installation work process that

covered all aspects of projects and was used by all technicians.

. Consistently met challenging profit improvement and cost reduction

goals by establishing independent contractor program and new payment

methodology.

. Increased productivity, improved job costing accuracy, and boosted

employee morale, with subsequent 15% gross profit increase.

[pic]EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Science Degree pursued - University of Nevada, Reno

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PROFESSIONAL TRAINING:

Masco Building Science Professional Seminars; Product Seminars for

Construction

Nationwide Trade Shows- Construction & Building Products

Sales Training / Doug Trenary National Seminars

Corporate Morals & Ethics Seminars

Technology Training from Manufacturer Representatives

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PROFESSIONAL & COMMUNITY AFFILIATIONS:

Member, Builders Association of Western Nevada (BAWN)

Member, Builders Association of Northern Nevada (BANN)

Member, Metro Omaha Builders Association (MOBA)

Member, National Association of Home Builders (NAHB)

Member, Astronomical Society of Nevada

Organizer, "Save the Planetarium" Fundraiser, Reno, NV

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