Sales Manager
Resume:
B ianca Richards
** * * * * r a t t o n Way, A p t 3 0 1
M a d iso n, W I 53719
Telephone
*** ** * - * * 9 4
b r i c h s t u d i o@ l i v e . co m
Profile
Bianca has worked in the hospitality and tourism industry since 2003. It runs in her blood, as her family is one of the original
Ukrainian families to have opened a motel in Wisconsin Dells. The range of experience since college includes: convention
management, sales, marketing, communications, branding and advertising with Hyatt Corporation, conferences and events
with the University of Wisconsin Madison, sales with Chula Vista Resort and marketing and sales with the Lansing Lugnuts, a
professional baseball team. Most recently, Bianca decided to follow her five year dream and her family’s highly entrepreneurial
roots by opening her own coffee, beer and wine house, Pause. The reception to the concept was overwhelming and the impact
on her life more than she ever anticipated. Bianca was a one woman show at Pause and operated a daily blog with “pause
notes,” which emphasized the experiences she had with small business ownership and how it affected all aspects of life. The
notes created a loyal following and caused her to realize that not only did she create her own brand with Pause, but she is her
own brand. Now that the Pause era has come to a close, it is time for her to follow old passions of marketing, branding,
advertising and communication back into the Bigger Picture.
Experience
Associate Manager, Coach, Wisconsin Dells, WI, 2009 - present
Manage a team of three assistant managers and twelve sales associates. Head management of the store’s visual department.
Design displays, manage inventory and direct product flow to the sales floor. Plan store logistics for key events such as Black
Friday and Full Inventory. Responsible for opening and closing procedures and general operations.
Owner, Pause Coffee, Beer and Wine House, Wisconsin Dells, WI, 2008 - 2009
Created a coffee, beer and wine house in the spirit of adding a new vibe to the classic Wisconsin Dells experience, a business
with an eclectic, artistic, modern heartbeat. Managed all aspects of the business: research, operations, branding,
advertising, events, promotion, legal, financial, budgeting, purchasing, ordering and facility management. Scheduled and
hosted live music; conducted grass roots marketing efforts; completed television and print interviews; designed and managed
print, web and social network marketing efforts, from Facebook to Twitter to blogs.
Sales Manager, Chula Vista Resort, Wisconsin Dells, WI, 2008
Sold space, managed events and hosted site inspections. Made outside cold calls.
Event Planner, UW-Madison, Madison, WI, 2007 - 2008
Reserved and sold space in the UW Madison Student Unions, classrooms and special use facilities for UW departments,
faculty/staff, student organizations, government groups, Union members and weddings. Analyzed and interpreted state, local
and university operations, policies and procedures and negotiated with customers. Developed creative service plans, event
details and budgets to meet customer needs.
Marketing Coordinator, Hyatt Corporation, Chicago, IL, 2006 - 2007
Assisted in launching Hyatt’s two select service brands: Hyatt Place and Hyatt Summerfield Suites. Coordinated with
national advertising agencies, such as Cramer Krasselt and Edel Partners, and participated in the initial brand identity and
product launch brainstorms to develop a multi million dollar multi media campaign. Managed agencies and vendors.
Managed the brand identity, standards and logos as developed by Lippincott Mercer of New York City. Policed brand
identity and logo use within the one hundred and fifty hotels across the country. Managed and assisted with national marketing
promotions and projects, such as MasterCard promotions, national USA Today projects and a national sales blitz program.
Coordinated the fulfillment of marketing materials that supported sales, development and operations, such as rack cards,
development folders, pardon our dust posters, etc. Developed and managed a sales and marketing premium item program,
including items from golf balls to espresso sets to pens. Supported Hyatt Gold Passport Frequent Guest Program
communications to guests. Supported national photo shoots. Designed and distributed marketing handouts and catalogs.
Assisted in coordinating national tradeshows. Supported field advertising with the management of out of home advertising,
such as airport, department of transportation and billboards, and local advertising, such as Yellow Pages Media and AAA.
Convention Services Manager, Hyatt Regency Indianapolis, Indianapolis, IN, 2004 - 2006
Managed, serviced and up sold events ranging in scale from 8 to 1,000 attendees. Up sold food and beverage 17% above initial
booking revenue, above the department goal of 10%. Worked with clients to create a program by consolidating details pertaining
to overnight rooms, food and beverage, audiovisual, engineering, telecommunication, off premise trips and entertainment, etc.,
and communicated those details to the appropriate internal departments. Worked with sales managers to review contracts.
Hosted site inspections. Managed floor and line employees when a group was in house.
Sales Intern/Marketing Coordinator, Lansing Lugnuts Baseball Team, Lansing, MI, 2003 - 2004
Supported the sales, marketing and sponsorship team. Assisted in planning and implementing group sales, sponsorship and
corporate events, such as Capitol Hummer Night, Christian Family Night, Farm Bureau Insurance Fantasy Day, GM Night, etc.
Developed relationships with diverse clients, such as corporations, schools, government, labor unions, etc., through letters and
game day interaction. Made payment, event coordination and cold sales calls. Created promotional materials, such as
customized flyers, suite menus and corporate hand outs. Conducted market research for sponsorship and sales. Created
weekly sales reports that detailed venue use and events. Prepared and set up the concourse on game day and managed game day
atmosphere. Managed an events promotion crew. Designed solutions to promotion and event issues. Wrote scripts and
announcements for events, promotion and press.
Education
Michigan State University, East Lansing, MI B.A. in Telecommunication, Information and Media Studies, 2003
Skills and Interests
Basic graphic design and graphic/web management with Mac and PC: Adobe Illustrator, Photoshop, Dreamweaver and
InDesign. Advanced editing experience at the corporate level. Organic Food Editor, WanderingEducators.com (2009).
Volunteer (American Heart Association) and Civil (Ran for Ingham County Commissioner, 2004) interest.
Referrals
Kelli Trumble Tom Diehl Erin Gerothanas
State Secretary of Tourism President Director, Marketing Comm.
State of Wisconsin Tommy Bartlett, Inc. Hyatt Corporation
608-***-**** 560 Wisconsin Dells Parkway 71 S. Wacker, 16 Floor
th
*********@*******.*** Wisconsin Dells, WI 53965 Chicago, IL 60606
***@*************.*** ****.**********@*****.***
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