Account Executive Marketing

MARKETING / COMMUNICATIONS / OUTREACH SPECIALIST

... Relation ship Builder

Highly energized and self motivated Marketing/Communications

Professional with experience in internal, external and government-

related relationships. Experience with all steps of communication and

outreach, including promotional materials, strategic planning, social

media, public speaking and media coverage. Multi-tasks and prioritizes

objectives to meet aggressive deadlines in an evolving, fast-paced

environment. Adept at planning and coordinating all communication

processes including annual plans, special projects and meetings.

Superior relationship building, cross-functional partnership and

leadership skills.

Branding + Positioning + Strategic Marketing

Consumer Outreach + Media + Press Relations + Project Management

Event Planning + Communications + Workforce Initiatives + Public

Speaking

ACCOMPLISHMENTS

. Serve as part of the COTA Mobility Advisory Board to bring about the

first bus routes outside of the outer belt in the country. Team with

MORPC, non-profits and government agencies to achieve this common

goal for equal opportunities in employment to the Rickenbacker area.

. Drove 30 assigned accounts for United Way by presenting to companies

and educating them on the new direction of the United Way. Fostered

positive relationships to increase engagement in the United Way cause

to create opportunities for a better life for all.

. Identified best practices and effectively built relationships across

a variety of audiences to increase education and financial advocacy

as demonstrated in the flyer I scripted for the OSU Extension Program

"Making Home Ownership in Weinland Park a Reality" and I assisted in

facilitating seminars on Social Branding and How to Stand Out In A

Crowd of Job Seekers" using LinkedIn, Facebook and Twitter.

PROFESSIONAL EXPERIENCE

Columbus Public Library, Gahanna, OH

Currently

Community Volunteer, Job Help Center

. Assisting job seekers with resume writing to provide solutions for

positioning skills and desirable employment.

. Providing instructions on how to use computer programs and e-mail

accounts.

COTA Mobility Board, Columbus, OH

2009 - Present

Member, Mobility Advisory Board and ATS Sub-Committee

. Developing innovative, viable transportation solutions for

underserved individuals and businesses.

. Focusing on two pilot programs which include: collaborating with

community leaders from government agencies, non-profits, MORPC and

area companies to provide alternative transportation for the elderly

and developing workforce transportation solutions for Rickenbacker

employers.

. Inscriber for The 4th Annual Transportation Summit; April 2009.

United Way of Central Ohio, Columbus, OH

2009

Loaned Executive

. Delivered dynamic "Live United" presentations to numerous

organizations on behalf of United Way.

. Worked independently on 30 assigned accounts to drive campaign

strategies and growth, foster positive relationships with key company

contacts; consistently tracking campaign dates and status.

Nancy Cohn

Page 2

Sofa Express, Columbus, OH

2006-2008

Sales Consultant

. Delivered high quality, customer-focused home furniture shopping

experiences by effectively assessing needs and providing creative

solutions within specific budgets, resulting in increased repeat

business.

. Assisted customers in determining appropriate financing and problem

resolution.

Buckeye Super Coups, Columbus, OH

2002-2006

Owner/Entrepreneur

. Collaborated with small business owners to create successful "call

to action" direct mail messages building a new customer base with

repeat business on limited budgets.

. Utilized consultative selling techniques to build a book of

business that included retailers, restaurants,

dry cleaners, automotive, home improvement and professionals.

. Facilitated training to new franchisee owners on selling

techniques, consultative partnering and renewals.

WSYX/ABC 6 Sinclair Broadcasting Group, Columbus, OH

1998-2002

Account Executive

. Achieved "top negotiator status" for consistently securing 25%-45%

market share in business categories including: consumer electronics,

home furnishings, entertainment, automotive, restaurants, medical

practices and service industries.

. Developed and sold sponsorships including "Health Watch," "Closed

Captioning," "Lunchbox Weather," "Children First," Oscar Night and The

Memorial Tournament resulting in 25% increase income from annual media

plans.

. Generated exclusive media schedules to deliver entire Columbus media

budgets to ABC 6 and FOX 28.

. Utilized competitive analysis, ratings, and syndicated research to

effectively package strategic schedules resulting in retaining existing

accounts and securing new areas of advertising revenue.

. Built market share and increased revenue by 200% for WXYS/ABC 6, using

consultative marketing strategies and research.

"TEEN Magazine," Peterson Publishing, Chicago, IL

1990-1997

Branding Specialist/National Account Representative

. Developed and maintained national account responsibility for an 8

state region.

. Worked with consumer product managers to effectively redirect messages

to youth market.

. Customized promotions and merchandising packages to meet specific

client objectives. Clients included: Alberto-Culver, Procter &

Gamble, S.C. Johnson, The Limited Too, Pillsbury and Target Stores.

. Directed multiple focus groups targeting the shopping habits of

teenage girls, resulting in increased understanding of product usage

patterns and improved brand loyalty for advertisers in the areas of

health & beauty, footwear, fashion and food.

EDUCATION

Ohio University, Athens, OH

Bachelor of Science, Major: Communications, Minor: Psychology and

Journalism/PR

Computer Skills: Microsoft Word, Excel and PowerPoint.

Adobe InDesign, Dreamweaver, Illustrator

and Photoshop

N Nancy Cohn

5989 Naughten Ridge Ct., Columbus, OH 43213

(H) 614/577-1651 // (C) 614/208-8199

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HYPERLINK "mailto:******@*****.***" [pic]******@*****.***

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