Sales Customer Service
Resume:
WARREN CARLSON
**** ***** ********* ***** ( Salt Lake City, Utah 84109
801-***-**** ( ********@*******.***
SENIOR SALES MANAGER
Seasoned business developer with over 20 years experience spearheading
sales of emerging technologies and profitably leading new products and
services to market. Acquired and optimized lucrative accounts and built
extensive distribution networks to establish $12M sales territory and
ensure sustained growth. Reputable for developing strategic relationships
with clients and partners, leading sales teams to maximize account
potentials and providing new sales channels and long-term revenue streams.
New Business Development ( Project Management ( Strategic Planning (
Account Retention
Needs Assessment ( Client Relations ( Market Analysis ( Problem Solving (
Profit Growth
Training/Development ( Team Liaison ( Marketing Solutions
PROFESSIONAL EXPERIENCE
PYRAMID COMMUNICATION SERVICES, INC. Salt Lake City, Utah 01/2009 -
12/2009
Headquartered in Dallas, Texas with nine nationwide branch offices is a
recognized leader in delivering communications solutions and services.
Pyrmaid Communication Services, Inc. is an Elite Partner for Nortel
Networks which is the highest level attainable with Nortel Networks.
Account Manager
Responsible for full sales cycle channel account management to qualify,
engineer, quote and present strategic solutions for business communication
needs to new and existing business customers
. Developed new and maintained existing account relationships at all
levels of management.
. Business to Business sales of technology solutions with a focus on IP
Telephony and Contact Center solutions.
. Evaluated profit/loss on new project bids to assess risk/reward and
determine ROI.
. Proficient in generating new business opportunities, as well as
demonstrating active listening skills and the ability to negotiate
objectives and close sales.
. Developed strong working relationships with manufacturing companies to
secure product knowledge of high tech equipment including Nortel,
Samsung, Avaya, ShoreTel, Lifesize and Meru.
. Quickly comprehended product knowledge.
PANASONIC NORTH AMERICA, Secaucus, New Jersey ( 1988-04/2008
Division of Matsushita Electric Corporation, Panasonic Company is the 48th
largest company worldwide, with over 305K employees and $82B annual
revenues. The Communications System Division is a segment of Panasonic
North America, manufacturing and distributing telephone systems and
communications solutions, generating over $100M yearly sales.
Senior Sales Representative - Communications System Division
Spearheaded development of $12M sales territory incorporating 10 states
throughout the Western US, driving the embrace of emerging technology to
establish company as market leaders and create new sales channels and
revenue streams. Created and implemented marketing programs and sales
promotions to favorably position and differentiate products within highly
competitive technological marketplace, and developed product launch and
trade show presentations. Conducted detailed competitive analysis, compiled
feedback for management and assisted key dealers with major bid projects
providing full factory support. Directed over 200 key dealer accounts, each
generating $25K-$300K annual sales and managed 25 distributor branches.
Sourced and qualified new dealers, implemented dealer technical
certification, product training and customer service programs, oversaw
distributor inventory management functions to ensure sustainable product
sell-through. Established business objectives and drove regional branch
offices to achieve and exceed objectives by training and educating internal
customer service professionals and external sales representatives on new
technologies and products. Provided point-of-contact and liaised between
technical support lab, factory and dealers to ensure compatibility of
products and software applications, resolve product issues and maintain and
enhance client and dealer satisfaction ratings.
. Generated $2.5M new sales during 2007 through adding 18 new dealers to
territory.
. Negotiated and signed dealer agreement with Codale Electric providing
new $500K revenue stream within initial 12 months.
. Implemented innovative sales and marketing programs raising Panasonic
Business Communications to 1st in nationwide private branch exchange
market with 17% share.
. Incorporated emerging technologies into sales programs and ensured
distributors educated on new products to drive sales.
. Created and conducted presentations at key trade shows including CES,
CEDIA, VON and EHX.
. Optimized and expanded dealer network by consistently filling product
training and certification classes with new and existing dealers
compared against other company territories.
. Received President's Award for exceeding annual sales 120%.
CAREER NOTE: Previous positions as Sales Representative with Premier
Industrial Corporation (Kent Industries), Denver, Colorado, reengineering
sales operations to increase regional productivity, Sales Representative
with RCA Distributing Corporation, Denver, Colorado, generating over $1.7M
annual sales, Key Sales and Marketing Representative with Skyline
Cablevision Inc., Denver, Colorado, negotiating large volume satellite and
cable television installation contracts with property developers and
owners, and Apparel Department Manager with K-Mart Corporation, Denver,
Colorado, managing sales unit generating $1.4M annual revenues.
EDUCATION
Bachelor of Science in Business Administration
Western State College, Gunnison, Colorado
PROFESSIONAL DEVELOPMENT
Forum Corporation - Influence Program for Sales Professionals
Forum Corporation - Face-to-Face Selling Skills
Communico HD - Magic- Sales and Customer Relations Training
WD Communications, Inc. - Strengthening Communications Skills
Panasonic Technical Center - Fundamentals of Data Communication for Telecom
Professionals
Strategic Management Group, Inc. - Business Skills & Negotiation Program
Franklin Covey - 7 Habits of Highly Effective People
WARREN CARLSON
3579 South Crestwood Drive
Salt Lake City, Utah 84109
********@*******.***
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