MARK CARREIRO H: 480-***-**** C: 951-***-**** W: 480-***-****
**** *. ******* ***** *******, Az 85296 **********@***.***
PROFESSIONAL SALES MANAGEMENT
Sales & Sales Management professional with diversified background in Consumer and Industrial
Goods with solid skills in Category Management, Systemic thinking and planning skills, Cross-
functional facilitation and relationship building skills, and Customer Management Skills.
KEY QUALIFICATIONS:
*Business Analysis, Planning & Development *Syndicated Data Management
*Customer Management & Consumer Focused *Efficient Budget Management
*People Management and Development *Results Driven & Deliver Goals
EDUCATION:
Bachelor of Science, Business Administration, Major: Marketing Management
California Polytechnic University, Pomona, CA. 1990
PROFESSIONAL DEVELOPMENT:
• Professional Supervision Skills (AMA) • Basic Supervision (AMA)
• Solaris Sales University • Fundamentals of Sales Management
(AMA)
• Conflict Management (AMA) • Motivate and Manage A Team (AMA)
• Maritiz-Merchandising Through Consultative Selling Gallo-Sales/District Manager Training
PROFESSIONAL EXPERIENCE:
HILTI CORPORATION
Account Manager 2005- Present
Responsibilities include direct sales management of key mechanical contractors, engineers,
architects and project managers in the metropolitan Phoenix market for anchoring, firestop,
installation and fastening systems.
• Turned around a underperforming sales territory to make plan in declining market
• 105% of Forecast (Presidents club report)
• Highest percentage (37%) of penetration out of all segments
• Sold Highest Percentage of New Products
• Opened 43 new accounts this year.
Other positions include Regional Sales Manager (retail) & Divisional Merchandise Manager
M.O.D. JEWELRY
National Sales Manager 2004- 2005
Professional responsibilities included sales management, direct sales, forecasting, implementation
and execution of sales goals for the Harley-Davidson license division. Manufacturer of private
label sterling jewelry.
• Put company on strategic calendar to gain incremental share and distribution leading to a
120% increase
• Introduced display ready units to gain distribution at over 300 dealerships nationwide
• Developed a Harley-Davidson Pro Program to gain additional sales and partnerships
• Implemented and executed programs that gained additional share, placement and
incremental sales
• Built strong independent manufacturers sales force
• Developed inside sales team to handle customer service issues and partner/support
outside sales
• Put in place a forecasting system that allowed for 2-3 day turn around and fill rates in the
90%
TARGET CORPORATION 2002- 2004
Executive Team Leader
Responsible for the leadership and management of a fluid store team of 250 employees on
achieving sales goals, in store execution of sales business plans, inventory management, logistics
and supply train management, Plano gram implementation and adherence, training/ development
and scheduling of team members, and the overall management of growing a $37-$43 million
dollar business.
• YTD increases of 33%, 45%, 19%, 12%, and 7% in respective departments
• Managed inventory control team for a controlled shrinkage loss of only 1.1%
• Established fundamental development processes to motivate and coach team leaders to
move forward in career paths
Managed store sales increase from 37 to 43 million in one year
• Contributed to regional savings in excess of $200,000 by working with regional lawn and
garden coordinator in regards to product mix and return of untimely product
BAKER COMMODITIES 2001 - 2002
National Sales Manager Organics Division
Responsibilities included sales and marketing functions to implement new products to market in
the lawn and garden segment. Duties included packaging, pricing, distribution, sales and
promotional activities. Results included new product development, distribution in buy/sell class
of trade and a test market with Home Depot in the Texas market for fall 2003.
SCOTTS CORPORATION 1993-2001
District Sales Manager, Southern California
Responsibilities included the leadership and management of a team of 81 employees responsible
for a sales district with volume of $20 million comprised of customers including Lowes and
Home Depot. Key accountabilities included implementing sales/marketing functions in home
centers, executing budgets, achieving sales goals and overall management of the business. Also,
recruited, hired and coached and trained team members.
• YTD increase of 17% for a top stellar year
• Received Scotts Sales Leadership Award at national sales conference (2000)
• Increased sales of Ortho/Roundup lines 50% from 6.0 million to 9.0 million
• Increased sales of Miracle Gro line 50% from 1.8 to 2.7 million
• Saved company $500,000 by finding lost spread orders in JD Edwards system
MONSANTO CORPORATION (sold division to the Scotts Co.)
Distributor Sales Manager (Hybrid)
Managed Ezell Nursery supply for broker channel distribution of Ortho/Roundup product lines.
Created and implemented marketing plan for performance based compensation and netback
programs. Developed marketing plan for Key Accounts including Albertsons, Longs Drugs, Sav-
ons, Luckys and Fedco. Managed and forecast Home Depot agency for Southern California.
Managed broker sales representatives in key channel categories.
Increased buy/sell business 35% from 2.3 to 3.5 million in 1997, and 19% from 3.5 to 4.1 million
in 1998 by developing customized marketing and promotions for customers.
• Achieved 99% fill rates in Home Depot agency by proper forecasting ($10 million)
• Expanded individual sales territory by 15% to 2.5 million
Other positions at Monsanto (Scotts) included positions of Consumer Sales Manager &
Territory Manager.
GALLO WINE CORPORATION 1992-1993
Chain Sale Representative
Responsible for selling, merchandising and managing 18 chain store territory. Accounts included
Ralphs, Vons, Sav-On and Lucky.
References provided upon request