SCOTT SETTERLUND
**** *. ***** **. • Boise, Idaho 83703
208-***-**** • Email: ablna6@r.postjobfree.com, http://www.linkedin.com/in/scottsetterlund
PROFESSIONAL PROFILE
Highly-motivated, sales-driven Account Representative with a proven sales record of consistently meeting
and exceeding established goals and objectives related to management, training and education, and
client relations. Extensive experience in marketing strategies, financial acumen, program administration,
and business plan creation and implementation. Skilled in building long-term, effective and sustainable
relationships with all levels of hospital staff, clinicians, private practices and related medical personnel.
Motivated and ambitious with excellent interpersonal communication, relationship management, and
presentation skills.
QUALIFICATIONS
• 20 years of effective presentation skills.
• 18 years experience in the medical industry.
• 15 years experience as a primary care provider.
• 10 years in indirect sales; 5 years in direct sales.
PROFESSIONAL EXPERIENCE
Market Representative / Direct Sales 2010 – Present
INTERMOUNTAIN PHYSICAL THERAPY & HAND REHABILITATION, Boise, ID
Collaborate with and cold call on physicians, hospitals, and clinics to coordinate outpatient physical
therapy care with Treasure Valley providers. Programs include orthopedic, sports medicine, worker’s
compensation / rehabilitation, hand therapy and specialty therapies. Develop rapport and gain trust
with area medical staff to refer patients to providers.
• Increased sales of services by 100 physicians and 30 medical clinics.
Client Coordinator / Direct Sales 2007 – Present
BUSINESS BREAKTHROUGH INTERNATIONAL, Hollywood, CA
Direct sales to business decision-makers throughout the United States who are seeking revenue
growth. Qualify prospects, evaluate marketing strategy, conduct search engine marketing to move
prospect’s website ranking to top listing and optimize revenue growth with Chet Holmes and Tony
Robbins’ business theories.
• Booked over $1M in sales since 2007.
Risk Management Consultant / Direct Sales 2009 – 2010
UNITED STATES WELLNESS CHAMBER OF COMMERCE, Frisco, TX
Interfaced with members of Chambers of Commerce to align the interests of health and wellness
professionals within communities, building relationships among the membership. Managed accounts
in territories in CA, WA, OR, and ID.
Director of Integrative Health 2005 – 2007
TAHOE FOREST HOSPITAL SYSTEMS, Truckee, CA
Hired to provide program oversight for new Level I, outpatient, chronic disease pathway, utilizing a
multi-disciplinary team of healthcare providers. Managed all accounts, marketing, promoting,
coordinating and facilitating a joint, hospital-based Occupational Health and Health Promotion
Department to over 400 commercial businesses in the North Lake Tahoe and Sierra Mountain region.
Assisted in identifying ineffective services and expenditures, developed new business lines, provided
customer service for retention services, resulting in a 15% increase in department revenue.
• Implemented an operational ‘Plan of Care’ for 12,000 chronic disease patients serving three
medical groups, 44 primary care physicians and one acute care hospital.
Primary lead in organizing and providing oversight for Senior Health Fair involving Diabetes, Occupational
Health, Cholesterol Management, Cardiac Rehabilitation and Health Promotions Departments.
SETTERLUND, SCOTT 2
Clinical Health Educator / Population Management 1997 – 2007
KAISER PERMANENTE, ADULT MEDICINE, Roseville, CA
Provided adult, primary care education in one-on-one and disease-specific group sessions. Assisted
24 physicians to achieve better patient management specific to NCQA standards. Developed and
implemented systems to track outcome measures including patient demographics, patient clinic data,
patient satisfaction, and physician primary care performance, resulting in Kaiser Permanente ranking
20th out of 400 HMO/MCOs throughout the United States for population management.
• Exceeded more target measures over a ten-year period, as compared to CHE-colleagues.
• Received “Gold Star,” Kaiser’s highest recognition award for patient care management.
• Recruited 140 diabetic patients for physical activity study, resulting in dramatic improvement in
diabetic health status. Presented findings at Kaiser’s Annual Conference.
Account Manager / Preventive Care Services 1992 – 1997
FOUNDATION HEALTH SYSTEMS, Rancho Cordova, CA
Program Manager for pilot program to establish corporate relationships with account beneficiaries
throughout the State of California. I successfully designed and ran the program for five years with a
minimal budget for materials and staff.
• Received numerous awards for program innovation.
• Program successfully reached over 2.5 million exposures without a marketing budget.
Adjunct Professor of Physical Education 1992 – 2005
SIERRA COMMUNITY JUNIOR COLLEGE, Department of Physical Education, Rocklin, CA
Created, prepared and lectured on exercise physiology and human development courses.
Developed course curricula, objectives and daily lesson plans, and was responsible for student
physical and academic measures, student performance and grades.
• Strength and Conditioning Coach for 13 years for all of the men’s and women’s athletic
departments.
ENTREPRENEURIAL VENTURES
Contributing Writer 2010 – Present
AMERICAN CHRONICLE, Boise, ID
Contributing writer to one of the largest on-line news agencies with a circulation base that reaches 25
million readers. www.americanchronicle.com
Founder / Online Sales 2009 – Present
WWW.AGREENERCLIMATE.COM, Boise, ID
Established online retail website to attract Internet visitor’s for global warming and climate change
information and to promote key green vendors. Ten percent (10%) of annual revenue goes to the
World Wildlife Fund.
Founder 1997 – Present
SYNERGY@WORX, Boise, ID
A worksite consulting company, providing business owners and employers with on-site health,
prevention/training services. Assist business owners in reducing absenteeism due to employee
health status, injury or illness, unsafe performance and work environments, and increase employee
productivity.
• Clients include: Macys, Internal Revenue Service, NASA, Denza, West Valley, Evergreen,
and Foothill Colleges, SunMicro Systems and Coca-Cola.
• Average $6,000/year as a part-time consulting business.
EDUCATION
Masters of Science - Exercise Physiology
San Jose State University, San Jose, CA
Interned at IRS’s Health Improvement Program (HIP), National Aeronautics and Space
Administration’s (NASA) Fitness Center, San Jose State University’s Human Performance
Department and several community colleges.
Bachelor of Science – Sociology
University of Oregon, Eugene, OR
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CERTIFICATIONS
Medical Sales Representative, Top in Class with 94% pass rate (NAMSR #73182010)
Exercise Test Technologist (ETT) ACSM
CPR Instructor (AHA), Advanced Cardiac Life Support (ACLS)
Strength and Conditioning Specialist (CSCS) NSCA
National Association of Underwater Instructors (NAUI)
MEMBERSHIPS
National Association of Medical Sales Representatives, NAMSR
Medical Fitness Association, MFA
American Medical Athletic Association, AMAA
National Wellness Association, NWA Task Force for National Conference
American College of Sports Medicine, ETT, ACSM Task Force for C.E.P. Licensure
Gatorade Sports Science Exchange Member
American Running and Fitness Association, ARFA
National Strength and Conditioning Association, CSCS, NSCA
CONTINUED EDUCATION
Brain Tracy, Outselling Your Competition
Zig Ziglar, Secrets of Closing the Sale
Jack Canfield, Peak Performance Principles
Charles Manz, Mastering Self-Leadership
Denis Waitley, Psychology of Winning
Earl Nightingale, Lead the Field
Steven Covey, 7 Habits of Highly Successful People
The Neuropsychology of Achievement; The Official Guide to Success
Books: The America We Deserve; The Art of the Deal; Buffetology; Warren Buffet; Rich Dad/Poor Dad
Series; Choose To Be Rich; The E Myth, Gorilla Sales, and The Ultimate Sales Machine.
HONORS
Player, National Football League, Dallas Cowboys, TX
Honorable Mention All-Pacific Athletic Conference (PAC) 10 Defensive Tackle, University of Oregon, OR
East/West Shrine College All-Star Player, CA
ABC Television’s Most Valuable Player, vs. UW & vs. UCLA
4-Year Captain and Defensive Starter at University of Oregon, OR
COMPUTER EXPERTISE
Microsoft: Access, Excel, Word, Publisher, Office, Outlook, PowerPoint