Customer Service Sales
Resume:
John J. Traola
* ***** ****** *****, ********, NY 11741 ( ablm82@r.postjobfree.com (
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Senior Manager with 12 years of marketing, sales, communications, client
services,
and product management experience in a multi-channel retail marketing
environment.
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Customer Acquisition & Sales Growth Through: Effective Direct Mail
Promotions ( Diversified Internet Campaigns ( Smart Print Ads ( Clear &
Concise Communications ( Innovative Merchandising
PROFESSIONAL EXPERIENCE
BOBLEY-HARMANN CORPORATION, Westbury, NY
1998 ( Present
Bobley-Harmann is a 40-year-old privately held multi-channel retailer that
sells fine giftware and stationery products on both direct-to-consumer and
B-to-B/wholesale levels via direct mail (catalogs, solo mailers, brochures,
inserts, etc.), print ads, telemarketing, TV, and the Internet. Bobley-
Harmann is the publisher of Sundial Editions Planners, manufacturer of
Montefiore Fine Writing Instruments and owner/operator of GiftValues.com.
The company currently employs a full-time staff of over 30, which includes
an on-site fulfillment and distribution center.
Senior Manager, Sales & Marketing
Present ideas to, and plan/collaborate with internal departments (Executive
Management, Creative/Art Design, Operations/Fulfillment, Finance, Legal,
and Customer Service) in the strategic development, creation, and
production of all print and electronic promotions that market the company,
brands, and its various product lines. Responsible for managing all phases
of these marketing initiatives, from inception to completion.
Account / Project Management
. Managing and maintaining partnerships/relationships with clientele,
lettershops/mail services, agencies, and brokers, for company online
and offline direct marketing and promotion efforts, including
membership programs.
. Partial Client/Partner List: Alliance Data, American Express, America
Online, Capital One Services, Citigroup, GE Capital, HSBC, JPMorgan
Chase, Macy's Inc., Reader's Digest, Sears, Smithsonian Institution,
Wal-Mart
Online / Electronic Marketing
. Responsible for the company's online ads, content (including social
media), and function, including monitoring and interpreting online
analytics of websites, plus search engine, affiliate, and email blast
marketing initiatives.
Direct Mail / Print Marketing
. Manage and oversee current merchandising and design of consumer
catalogs.
. Manage all stages of print media development, including flyers,
brochures, inserts, solos, postcards, and ad space, from concept to
launch.
New Business Development
. Involved in new business development, including solicitation of
business, research, sales calls, and the presentation and negotiation
of new business proposals.
Budget & Analysis
. Execute forecast, sales/response/retention, and P&L analysis of all
marketing campaigns.
. Make recommendations to executive management for current and future
programs.
Merchandising / Branding / Product Development
. Sourcing, buying and merchandising of new products for testing and
product line expansion.
. Manage growth of proprietary brands through product expansion,
enhancements and co-branded partnerships.
. Monitor brand usage in all communications and packaging.
. Manage wholesale and corporate gift merchandising and product
development.
Customer Service
. Strengthen customer relations through various forms of communications
and/or promotions and utilizing acquired feedback to enhance the
customer's shopping experience and overall satisfaction.
Major Accomplishments
. Managed launch of the company's first e-commerce website, first online
and backend marketing initiatives.
. Managed redesign of GiftValues.com in 2008 and creation of
MontefiorePens.com and BizGiftValues.com.
. Annually increased website traffic, email & catalog subscribers, and
online sales revenue with limited budget.
. Managed the launch of the company's first merchandise catalog.
. Acquired partnerships with Bank of America and Wachovia to market and
operate programs to their customers.
Continued (Over)
NATIONAL AMUSEMENTS, INC., Dedham, MA
1992 - 1996
National Amusements is a motion picture exhibition and entertainment
company that operates approximately 1,500 movie screens worldwide. It is
the parent company of both Viacom and CBS corporations, and is currently
headed by the Redstone family for the past three generations.
Manager, Concession Operations
Responsible for theater concession sales revenue generated through
food/beverage/merchandise services of assigned Multiplex Cinema theaters
within the Metro NY/Long Island district.
Retail / Food Service Management
. Established, implemented, and oversaw processes and procedures that
increased revenue for department.
. Responsible for department quality assurance and maintenance of stores
and equipment.
. Assigned to assist other theater locations within the district as
needed for troubleshooting issues or raising the level of performance
and sales for that particular theater concession operation.
. Managed first National Amusements Movie Theater Store, which sold non-
food merchandise within the theater.
Human Resources
. Managed department personnel including the staffing, payroll, and
evaluation of concession department consisting of over 100 direct
reports.
Inventory and Sales Analysis
. Oversaw all ordering and inventory of merchandise and supplies based
on sales analysis, which included yield variances and loss prevention.
Marketing
. Managed theater-wide concession marketing promotions, including Viacom
co-brand initiatives.
Safety & Customer Service
. Oversaw NYS Dept. of Health and OSHA compliance upon completion of
OSHA certification seminar.
. Responsible for receiving and answering/solving department customer
service inquiries, suggestions, and complaints.
Major Accomplishments
. Experienced a per capita increase of 10% at the Commack, NY location
to its then highest PC ever.
. Saw an 82% loss reduction during tenure at the Commack, NY location.
EDUCATION
SAINT JOSEPH'S COLLEGE, Patchogue, NY
Degree: Bachelor of Science in Organizational Management
. Concentration Certificate in Marketing, Advertising, & Public
Relations
. Concentration Certificate in Business Administration
TECHNICAL / COMPUTER SKILLS
. WORD PROCESSOR - Microsoft Word, Corel WordPerfect, Lotus WordPro
. SPREADSHEET ANALYSIS - Microsoft Excel, Corel Quattro Pro, Lotus 1-2-3
. PRESENTATION DESIGN - Microsoft PowerPoint
. ART DESIGN - Adobe Photoshop, Adobe Illustrator, QuarkXPress,
Microsoft Publisher
. DATABASE - Microsoft Access
. WEB LANGUAGE - HTML (basic)
. DOCUMENT EXCHANGE - Adobe Acrobat
. PROJECT MANAGEMENT - Microsoft Project
. E-MAIL AND SCHEDULER - Microsoft Outlook
AWARDS
. National Amusement's Manager of the Year ( 1995
. Saint Joseph's College Alumni Scholarship Recipient
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