Iris V. Duran
**** ***** # * ** ****, TX ***** Phone: 915-***-****
*****@****.***
Public Relations Specialist
Accomplished bilingual communications professional with 7 years of
experience in leading public relations, sales, corporate marketing and
internal communications. Experienced in technical, conceptual and
content development of sales-driving collateral. Proven ability to
drive high marketing efforts response-rates and execute successful
product launches. I am available for travel without prior notice.
Skills
Public & Media Relations Focus Group & Market Research
Government Affairs and policy Development of Training Materials
Marketing Strategies & Campaigns
Corporate Communications Sales Collateral & Support
Creative Team Leadership New Product Launch
Product Positioning & Branding Multicultural exposure
Web & Print Content Development
Professional Experience
Plan and direct public relations programs designed to create and maintain a
favorable public image for employer or client; or if engaged in
fundraising, plan and direct activities to solicit and maintain funds for
special projects and nonprofit organizations.
Plan and direct public relations programs designed to create and maintain a
favorable public image for employer or client; or if engaged in
fundraising, plan and direct activities to solicit and maintain funds for
special projects and nonprofit organizations.
. Establish and maintain effective working relationships with clients,
government officials, and media representatives and use these
relationships to develop new business opportunities.
. Write interesting and effective press releases, prepare information
for media kits and develop and maintain company internet or intranet
web pages.
. Identify main client groups and audiences, determine the best way to
communicate publicity information to them, and develop and implement
a communication plan.
. Assign, supervise and review the activities of public relations
staff.
. Develop and maintain the company's corporate image and identity,
which includes the use of logos and signage.
. Respond to requests for information about employers' activities or
status.
. Manage communications budgets.
. Direct activities of external agencies, establishments and
departments that develop and implement communication strategies and
information programs.
. Draft speeches for company executives, and arrange interviews and
other forms of contact for them.
. Evaluate advertising and promotion programs for compatibility with
public relations efforts.
. Manage special events such as sponsorship of races, parties
introducing new products, or other activities the firm supports to
gain public attention through the media without advertising
directly.
. Facilitate consumer relations, or the relationship between parts of
the company such as the managers and employees, or different branch
offices.
. Formulate policies and procedures related to public information
programs, working with public relations executives.
. Establish goals for soliciting funds, develop policies for
collection and safeguarding of contributions, and coordinate
disbursement of funds.
. Confer with labor relations managers to develop internal
communications that keep employees informed of company activities.
. Produce films and other video products, regulate their distribution,
and operate film library.
. Observe and report on social, economic and political trends that
might affect employers.
. Maintain company archives.
. Manage in-house communication courses.
English Language - Knowledge of the structure and content of the English
language including the meaning and spelling of words, rules of composition,
and grammar.
Customer and Personal Service - Knowledge of principles and processes for
providing customer and personal services. This includes customer needs
assessment, meeting quality standards for services, and evaluation of
customer satisfaction.
Communications and Media - Knowledge of media production, communication,
and dissemination techniques and methods. This includes alternative ways to
inform and entertain via written, oral, and visual media.
Sales and Marketing - Knowledge of principles and methods for showing,
promoting, and selling products or services. This includes marketing
strategy and tactics, product demonstration, sales techniques, and sales
control systems.
Administration and Management - Knowledge of business and management
principles involved in strategic planning, resource allocation, human
resources modeling, leadership technique, production methods, and
coordination of people and resources.
Personnel and Human Resources - Knowledge of principles and procedures for
personnel recruitment, selection, training, compensation and benefits,
labor relations and negotiation, and personnel information systems.
Clerical - Knowledge of administrative and clerical procedures and systems
such as word processing, managing files and records, stenography and
transcription, designing forms, and other office procedures and
terminology.
Computers and Electronics - Knowledge of circuit boards, processors, chips,
electronic equipment, and computer hardware and software, including
applications and programming.
Speaking - Talking to others to convey information effectively.
Time Management - Managing one's own time and the time of others.
Writing - Communicating effectively in writing as appropriate for the needs
of the audience.
Reading Comprehension - Understanding written sentences and paragraphs in
work related documents.
Active Listening - Giving full attention to what other people are saying,
taking time to understand the points being made, asking questions as
appropriate, and not interrupting at inappropriate times.
Coordination - Adjusting actions in relation to others' actions.
Service Orientation - Actively looking for ways to help people.
Social Perceptiveness - Being aware of others' reactions and understanding
why they react as they do.
Persuasion - Persuading others to change their minds or behavior.
Critical Thinking - Using logic and reasoning to identify the strengths and
weaknesses of alternative solutions, conclusions or approaches to problems.
Judgment and Decision Making - Considering the relative costs and benefits
of potential actions to choose the most appropriate one.
Active Learning - Understanding the implications of new information for
both current and future problem-solving and decision-making.
Monitoring - Monitoring/Assessing performance of yourself, other
individuals, or organizations to make improvements or take corrective
action.
Negotiation - Bringing others together and trying to reconcile differences.
Complex Problem Solving - Identifying complex problems and reviewing
related information to develop and evaluate options and implement
solutions.
Management of Personnel Resources - Motivating, developing, and directing
people as they work, identifying the best people for the job.
Instructing - Teaching others how to do something.
Oral Expression - The ability to communicate information and ideas in
speaking so others will understand.
Written Expression - The ability to communicate information and ideas in
writing so others will understand.
Speech Clarity - The ability to speak clearly so others can understand you.
Oral Comprehension - The ability to listen to and understand information
and ideas presented through spoken words and sentences.
Written Comprehension - The ability to read and understand information and
ideas presented in writing.
Problem Sensitivity - The ability to tell when something is wrong or is
likely to go wrong. It does not involve solving the problem, only
recognizing there is a problem.
Speech Recognition - The ability to identify and understand the speech of
another person.
Fluency of Ideas - The ability to come up with a number of ideas about a
topic (the number of ideas is important, not their quality, correctness, or
creativity).
Deductive Reasoning - The ability to apply general rules to specific
problems to produce answers that make sense.
Inductive Reasoning - The ability to combine pieces of information to form
general rules or conclusions (includes finding a relationship among
seemingly unrelated events).
Originality - The ability to come up with unusual or clever ideas about a
given topic or situation, or to develop creative ways to solve a problem.
Information Ordering - The ability to arrange things or actions in a
certain order or pattern according to a specific rule or set of rules
(e.g., patterns of numbers, letters, words, pictures, mathematical
operations).
Category Flexibility - The ability to generate or use different sets of
rules for combining or grouping things in different ways.
Selective Attention - The ability to concentrate on a task over a period of
time without being distracted.
Near Vision - The ability to see details at close range (within a few feet
of the observer).
Communicating with Persons Outside Organization - Communicating with people
outside the organization, representing the organization to customers, the
public, government, and other external sources. This information can be
exchanged in person, in writing, or by telephone or e-mail.
Establishing and Maintaining Interpersonal Relationships - Developing
constructive and cooperative working relationships with others, and
maintaining them over time.
Communicating with Supervisors, Peers, or Subordinates - Providing
information to supervisors, co-workers, and subordinates by telephone, in
written form, e-mail, or in person.
Thinking Creatively - Developing, designing, or creating new applications,
ideas, relationships, systems, or products, including artistic
contributions.
Getting Information - Observing, receiving, and otherwise obtaining
information from all relevant sources.
Organizing, Planning, and Prioritizing Work - Developing specific goals and
plans to prioritize, organize, and accomplish your work.
Identifying Objects, Actions, and Events - Identifying information by
categorizing, estimating, recognizing differences or similarities, and
detecting changes in circumstances or events.
Making Decisions and Solving Problems - Analyzing information and
evaluating results to choose the best solution and solve problems.
Interacting With Computers - Using computers and computer systems
(including hardware and software) to program, write software, set up
functions, enter data, or process information.
Performing for or Working Directly with the Public - Performing for people
or dealing directly with the public. This includes serving customers in
restaurants and stores, and receiving clients or guests.
Interpreting the Meaning of Information for Others - Translating or
explaining what information means and how it can be used.
Provide Consultation and Advice to Others - Providing guidance and expert
advice to management or other groups on technical, systems-, or process-
related topics.
Developing Objectives and Strategies - Establishing long-range objectives
and specifying the strategies and actions to achieve them.
Selling or Influencing Others - Convincing others to buy merchandise/goods
or to otherwise change their minds or actions.
Scheduling Work and Activities - Scheduling events, programs, and
activities, as well as the work of others.
Updating and Using Relevant Knowledge - Keeping up-to-date technically and
applying new knowledge to your job.
Coordinating the Work and Activities of Others - Getting members of a group
to work together to accomplish tasks.
Monitor Processes, Materials, or Surroundings - Monitoring and reviewing
information from materials, events, or the environment, to detect or assess
problems.
Judging the Qualities of Things, Services, or People - Assessing the value,
importance, or quality of things or people.
Analyzing Data or Information - Identifying the underlying principles,
reasons, or facts of information by breaking down information or data into
separate parts.
Developing and Building Teams - Encouraging and building mutual trust,
respect, and cooperation among team members.
Resolving Conflicts and Negotiating with Others - Handling complaints,
settling disputes, and resolving grievances and conflicts, or otherwise
negotiating with others.
Processing Information - Compiling, coding, categorizing, calculating,
tabulating, auditing, or verifying information or data.
Coaching and Developing Others - Identifying the developmental needs of
others and coaching, mentoring, or otherwise helping others to improve
their knowledge or skills.
Guiding, Directing, and Motivating Subordinates - Providing guidance and
direction to subordinates, including setting performance standards and
monitoring performance.
Documenting/Recording Information - Entering, transcribing, recording,
storing, or maintaining information in written or electronic/magnetic form.
Estimating the Quantifiable Characteristics of Products, Events, or
Information - Estimating sizes, distances, and quantities; or determining
time, costs, resources, or materials needed to perform a work activity.
Performing Administrative Activities - Performing day-to-day administrative
tasks such as maintaining information files and processing paperwork.
Time Warner cable, El Paso, TX
Sales and Audit Manager
06/2001 to 02/2009
. Management and coordination of 16-member sales team. Created concept
for direct contact and revenue generating campaigns for diverse
departments and projects. Performed ongoing customer/market research
and demographic profiling to identify and capitalize on unmet market
needs ahead of the curve.
. Directed corporate marketing and communications functions such as,
public and media relations, corporate positioning, product launches,
advertising, sales collateral and trade show marketing.
. Created marketing literature to promote cable products by improving
the communication flow for field reps including informational
brochures which enhanced their understanding of complex product
features and helped them sell more effectively.
. Assisted in the production of media kits that demonstrated key
marketing analytic and demographics for use in sales presentations.
Efforts were credited as instrumental in closing numerous sales deals.
tIME WARNER CABLE, El Paso, TX
Public Relations Internship
01/2007 to 11/2007
. Prepared and distributed press releases to various media outlets.
Organized networking meetings and events.
. Provided advanced customer service to subscribers with escalated
issues. Represented Time Warner Cable in public networking events
. Designed promotional visuals for marketing and employee relations
events. Coordinated advertising and marketing campaigns. Established
professional business relationships with local businesses
Education
New Mexico state university, Las Cruces, NM
. Masters in Business Administration,
. Expected graduation date 12/2010
UNIVERSITY OF TEXAS el paso, El Paso, TX
. Bachelor of Arts in Organizational and Corporate Communications,
5/2007
Volunteer Experience
Amigo Airsho, El Paso, TX
Public Relations/Television Media Committee
07/2010 to Present
. Responsible for the release of information in regards to programs and
functions to the general public and regional media. Plan and direct
public information and public relations programs through media
channels such as television and print.
. Serve as a public affairs representative at networking events.
Organize and coordinate news media interviews and public appearances
for air show performers and Executive Management.
Big Brothers big sisters, El Paso, TX
Public Relations Committee
11/2007 to Present
. Establish and maintain effective working relationships with clients,
government officials, and media representatives and use these
relationships to develop new business opportunities.
. Write interesting and effective press releases, prepare information
for media kits and develop and maintain company internet or intranet
web pages.
Computer Skills
Photo-Shop, MS Project Crystal Ball reports, SAP management, Mac I works,
MS Office (Word, Access, Excel, Power Point). Flash, Web Server
Administration, Content Management Systems, Internet Search Engines.