BRIAN F. GORDON

**** ***** ***

Hollister, CA ***23

408-***-****

Email: abll5w@r.postjobfree.com

OBJECTIVE: Marketing, Public Relations: A position that allows me to

demonstrate my ability to positively influence others to take action to

purchase or increase their usage of my products and services.

SUMMARY OF QUALIFICATIONS

5+ years of experience growing customer bases, increasing sales volume

while providing the highest level of customer service. I am successful at

creating synergistic relationships that achieve the goals of my company and

clients, skilled as a public speaker.

PROFESSIONAL EXPERIENCE

AquaPrix

Sales Representative Sept 08 -

Oct 09

Outside Sales, B2B sales of water purification and filtration systems to

commercial customers within the South Bay Area. Includes prospecting,

presentations, and solution selling to meet customer's needs and or reduce

current expenses on drinking water.

Fastener Service Corporation Feb 07 -

Feb 08

Sales Representative

Inside Sales; account management

New account sales of fasteners to manufacturers, and contract manufactures.

Develop and maintain profitable relationships with each customer, maintain

business at the highest profit margin possible. Articulate the advantages

of our bin-stocking program and value-added services. Prospect new

business through telephone cold calls, use the internet as a source for new

leads. Input lead activity into ActII database

Trader Publishing Company Jan 05 - Jan

07

Advertising Sales Representative

Outside B2B Sales, territory management and development

New account development, maintain and up sell active accounts. Cold Calls,

Prospecting, Presentations to Business owners and decision makers. Use

internet and industry journals, and referrals to find new business

opportunities. Develop advertising campaigns using print and internet to

achieve clients' goals. Present R.O.I to clients' weekly using call

tracking reports. Weekly forecast sales to RSM, and input account activity

into CRM database. Negotiate cancellation request and renew expiring

contracts.

The Pinnacle Newspaper June 03 -

Sep 04

Advertising Sales Representative

Outside B2B Sales, territory management and account development

Top producer, 80% new business, 20% existing up sells, added an average of

4 new contracts per week.

Daily prospecting and cold calls in person, and on the telephone.

Display advertising sales to Real Estate Offices, retail, municipalities,

wineries, etc...

Through a consultative process, met with clients and recommended

advertising programs to both small and mid-sized business owners.

Managed dead lines, due dates and coordinated ad-copy to meet weekly sales

goals and print deadlines.

Maintain an active account database of leads and account follow up using

ACT II

Valley Yellow Pages Dec.02 -

May 03

Sales Consultant

Outside B2B sales of advertising programs while making in person face-to-

face sales presentations. Consult clients regarding ad position, ad

placement, ad size, the impact of color, and the importance of having a

presence in the phone book. Selling focus on return-on-investment (ROI)

features of the book, testimonials, and market surveys, for each customer.

Consultation and recommendation to small and mid size business with the

goal of helping them structure an effective advertising campaign. Achieved

weekly and quarterly sales goals, prospected using various industry

sources, cold calling, lead generation and lead follow-up.

Impact Displays, San Jose, CA Dec.99 -

Dec 02

Sales Executive

Sales of Tradeshow displays, graphic services and accessories. Follow up,

and prospect using Internet leads, Tradeshow leads, manufactures leads,

close sales. Effectively communicate lead-time, design phases to customers

and set proper expectation for the customer. Consult the customer on color

choices and complimenting graphics and accessories. Evaluated and made

recommendations based on customers existing display or exhibit to achieve

desired goals and objectives. Discuss capabilities, functionality, and

competition, stressing advantages of buying our products and services.

Maintain and update customer database using ACTII, follow-up with existing

customers to insure satisfaction with products and service.

EDUCATION

4yr BA degree equivalent work experience

Mission College - Business Administration

Ohlone College - General Education

SKILLS AND TRAINING

Proficient with Personal Computer and Microsoft desktop applications,

Familiar with design tools: Photoshop, Illustrator, and CorelDraw,

Windows, Excel, MS Word, Power Pointe, ACTII, Lotus Notes, MS Outlook

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