Maria Arteaga-Pianiri

**** **** **** ***** . *** Angeles, CA 90045

Home: 310-***-**** . Mobile: 310-***-**** . ablkue@r.postjobfree.com

MARKETING & CREATIVE EXECUTIVE

Innovative and strategic creative executive with more than 15 years of

global marketing experience leading campaign development, branding

strategies, print & video production, online marketing services, and

digital asset management initiatives for the entertainment and packaged

goods industry. Seeking full-time career position with a global company

where I can utilize creativity, drive and initiative to add value to a

Company's bottom line and long term growth.

AREAS OF EXPERTISE

. Creative Advertising & Promotions

. Global Client & Territory Management

. Creative Campaign Development

. International Marketing & Creative Services

. Packaging & Product Design

. Video Production

. Print Production & Procurement

. Brand Management & Strategy

. Web Services & Technology (B2B & B2C)

. Art Direction

. Vendor Management

. Digital Asset Management

. Sustainability/ Environmental Supply Chain Strategies

. Budget Planning

. Team Leadership & Collaboration

. Outstanding Organizational Skills

PROFESSIONAL EXPERIENCE

SUSAN G. KOMEN FOUNDATION (June 2010 to present)

MARKETING STRATEGIST

. Providing strategic marketing direction for event branding, social media

and communication collateral for RACE FOR THE CURE in 2011

CREATIVE IMPACT AGENCY

MARKETING & BUSINESS DEVELOPMENT (September 2009 - June 2010)

. Developed new business (print and digital) for small boutique creative

agency servicing entertainment clients.

. Strategically focused on digital & social media initiatives with client

base and procured new online business for the agency

SONY PICTURES HOME ENTERTAINMENT

MARKETING AND COMMUNCATIONS EXECUTIVE (July 2008 - March 2009)

. Successfully led the development and launch of Sony Pictures Home

Entertainment's (SPHE) marketing, communication and branding strategy for

Company's environmental initiatives using traditional and grass roots

marketing

. Achieved seamless and cost-effective integration of "sustainable"

operational practices into the supply chain

. Provided thought leadership on the subject of sustainability for the

consumer packaged goods industry (DVD, software) and developed packaging

solutions for cross-studio implementation.

. Researched, prepared and presented strategies and updates for Company-

wide initiative to both internal and external stakeholders.

VICE PRESIDENT, INTERNATIONAL CREATIVE SERVICES (2004- July 2008)

. Managed multi million-dollar annual marketing services budget for the

creation, production and distribution of all creative elements to SPHE

International Operating Territories and Licensees.

. Directed team responsible for all creative, approvals and distribution of

all home entertainment packaging and video campaign elements to over

fifty countries worldwide.

. Executed all branding execution and approvals for Sony United Company

promotions and ad campaigns with PlayStation, Sony Electronics and Sony

Ericsson in international territories.

. Conceived, sponsored and directed the successful development and launch

of the SPHE's first worldwide digital asset management system (ACORN)

resulting in over $1M dollars savings since inception.

. Managed seamless delivery of all creative materials from MGM's various

archives and oversaw the migration of over 95,000 assets into Company's

existing data asset management system enabling SPHE to release titles on

time without increased servicing costs.

. Directly supported marketing strategies for New Release, Catalog and

Acquisition titles as well as the product launches of PSP and Blu-ray.

. Managed all creative for SPHE's international mobile phone deals

including Nokia's global Spider-Man 3 campaign.

. Directed IT and the Digital Media Group in developing programs within

ACORN that resulted in cost savings of $500K in 2008.

EXECUTIVE DIRECTOR, INTERNATIONAL CREATIVE SERVICES (2000 - 2004)

. Managed the worldwide execution of creative campaigns for all titles,

including the design and manufacturing of special packaging and gift set

premiums.

. Negotiated cost savings with agencies and print companies responsible for

design localization and print production for all international regions.

. Developed and launched SPHE's first B2B website in UK which eliminated

all photo duplication and courier costs to service local PR films,

agencies and promotional partners resulting in a savings of more than

$100K first year.

. Directed the production of conference reels, sizzle pieces and print

materials.

. Oversaw team launch of an international FTP site, that resulted in reduce

shipping and CD Rom duplication costs of over $25K, within the first

year.

. Defined and managed the regional marketing budget for Asia.

. Reduced costs of sell sheet creative and production by 10%.

DIRECTOR, INTERNATIONAL CREATIVE SERVICES (1997 - 2000)

. Re-structured department to strengthen servicing levels on a regional

basis in Asia, Latin America and Europe.

. Managed a team responsible for the creation, localization and approvals

for all DVD menu screens worldwide.

. Directed artwork creation, key art, special packaging and menu design for

all Universal Pictures product in combination with existing SPHE titles.

. Improved efficiencies and implemented the use of CD ROMs to service

artwork internationally, saving over $350K in artwork duplication and

shipping costs.

MANAGER, INTERNATIONAL CREATIVE SERVICES (1995 - 1997)

. Proposed and managed the transition of international creative servicing

to Los Angeles from the UK office. Expanded scope of position to include

over forty-five international territories from twelve. This resulted in

50% savings in material duplication costs.

. Managed the creation of promotional items with local vendors.

. Created all film market materials and sell sheets.

SOVEREIGN PICTURES (1988-1992) - Independent film production and

Distribution Company established in 1988 with office in Los Angeles and UK.

MANAGER, THEATRICAL MARKETING (LA and London) (1988-1992)

. Managed theatrical marketing Prints & Advertising budget for all

territories (over $1 million)

. Developed print and AV campaigns for all theatrical releases, including

Academy Award print campaign for "My Left Foot" and "Reversal of Fortune"

TRIUMPH RELEASING (1987-1988)

SALES ASSISTANT

. Assistant to Regional Sales Executive for Tri-Star and Columbia Pictures.

. Coordinated press kit distribution for Film Exhibitors in the Western

Region.

. Administrative Support for Executive.

EDUCATION AND PROFESSIONAL AFFILIATIONS

. B.A. Journalism, Minor in Business/Marketing; San Diego State University

. Active Member: Promax BDA, DEG (Digital Entertainment Group)

. Languages: Fluent in Italian

. Proficient on PC and MAC: Adobe Photoshop, Illustrator and Microsoft

Office including Microsoft Project

Contact this candidate