Management Manager

Dan Miceli

***** ***** *****

Powell, OH *****

Home: 614-***-**** ********@*****.*** Cell: 614-***-****

SUMMARY

Extensive experience in print production management, marketing operations,

and creative management. Strategic vendor sourcing, operations/logistics,

profitability enhancement and quality/service improvement. A successful

cost-saving record of leadership on cross-functional teams that fosters

corporate-wide relationships, while enhancing the corporation's

marketability and profits. Collaborative change management experience with

the disbursement and analysis of operational and marketing budgets in

excess of $20MM.

ACHIEVEMENTS

. Established and introduced cost reduction criteria for multiple projects.

Initiatives measured quarterly and proven to generate a five year cost

savings of $11MM and a go-forward annual cost avoidance of at least

$1.5MM.

. Implemented in-house digital printing studio that allows brands to test

merchandise in a smaller market environment prior to roll out. Success of

this studio saved $3.5MM in outside digital vendor costs since inception.

. Directed corporate-wide bulk paper program where all print buyers

purchase paper at pre-negotiated volume discounted prices.

. Established corporate-wide savings program for printing direct mail

campaigns with a total monthly print run of 25 million pieces. This

program saved millions of dollars over a five-year period through the

elimination of vendor set up charges.

. Directed international procurement process for printing of special

projects with multiple overseas vendors. This change resulted in a 40%

savings from domestic vendors.

PROFESSIONAL EXPERIENCE

Limited Brands 2001 -2009

Director of Production / Marketing

Responsible for all print production for Limited Stores, Victoria's Secret,

Bath and Body Works and Pink. Experience includes direct mail, in-store

signage, digital printing, fulfillment, kit packing, logistics and shipping

to 1,000's of retail outlets across the country. Serve as direct report for

staff of eight, including production artists, designers, traffic managers,

marketing coordinators and print buyers.

. Monitored all areas of budgetary spending while maintaining consistent

cost effective reductions.

. Ensured all elements produced are consistently superior in all areas of

printing process.

. Responsible for the production management of print campaigns that range

from $1M to $26MM in production spend.

. Monitored staff progress, developmental goals and corporate wide

development plans.

. Monitored staff size capacity as it related to budgets and profitability

including implementing

changes or staff reductions.

. Changed all vendors resulting in a production save of $8MM through

efficient vendor management and contract pricing.

Dan Miceli Page Two

Freelance, Columbus, OH 1999 - 2001

. Freelanced at multiple advertising agencies within the Columbus market,

including HMS Partners and Midland Insurance.

HMS Partners, Columbus, OH 1996 - 1999

Director of Production

. Responsible for the development and management of print production

department.

. Instrumental in launching regional and national print advertising

campaigns for Huntington Bank, American Electric Power and Perkins Family

Restaurant.

. Eliminated $350M in outside vendor costs by bringing supplier driven work

internal.

. Supervised print production and traffic departments, as well as daily

workflow of four production artists and three traffic managers.

. Established estimating system to accurately estimate jobs.

. Eliminated errors in print production through precise attention to

detail.

. Brought HMS Partners to the top in quality, procedures and cost

initiatives.

. Implemented superior print production techniques that resulted in a

significant cut in production dollars, which saved clients tens of

thousands of dollars each year.

Eire Partners, Chicago, IL 1995 - 1996

Director of Production

. Managed print production, traffic and production artists.

. Instrumental in launching national print advertising campaigns.

. Responsible for the production of seven print-heavy accounts.

. Established extremely high quality levels, while cutting print production

costs by 12%.

. Account assignments included, Follett College Bookstores, Sandoz and Bob

Evans Restaurants.

Leo Burnett USA, Chicago, IL 1982 - 1995

Assistant Production Manager

. Assisted four production managers and received extensive experience in

pre-press, printing, four-color process, direct mail, outdoor,

collateral, newspaper and magazine advertising.

. Account assignments included, Philip Morris, McDonald's, United Airlines,

Procter & Gamble and Kellogg's.

EDUCATION

DePaul University, Chicago, Illinois

Prairie State College, Chicago Heights, Illinois

Diversity and Inclusion Training, Limited Brands

Leadership Academy, Limited Brands

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