Sales High School
Resume:
Roger French JR.
West Des Moines, Iowa 50266
E-mail: ablk8n@r.postjobfree.com
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Qualications Summary:
. A motivated, detail-oriented media professional with proven abilities
in marketing and creative communication with strong agency experience.
. Additional skills in developing, planning and purchasing of
electronic, print, direct mail and web mediums on a local, regional
and national level.
. A team player with the ability to direct a staff to meet deadlines and
work in a fast pace environment while expanding the creative process.
. An energetic problem solver who understands the value of good solid
creative promotion and cross-promotion campaigns that attain the best
return on investment of the media dollar.
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Areas of Strength
Creative design and strategy Marketing and budgeting
Business and product branding Promotion and cross promotion
Media planning and purchasing Campaign analysis
Vendor selection Client
relations
Presentation skills Contract negotiation
Product branding Firm understanding of ROI
Attention to detail Ability to think outside the box
National Sample Client List
Budweiser Pepsi
Coke Miller
Beer
Hooters Restaurants Jeep
Ford Gatorade
Sheraton Hotels WWE
Kenworth Trucks CD Warehouse
US Cellular ISU
Professional Experience
Direct Mail Solutions Inc. 2004 to 2009
President / West Des Moines, Iowa
. Developed and designed the company's multiple in-home direct mail
products going out to 175,000 homes monthly throughout the Central
Iowa area.
. Developed complete marketing and branding strategy for company
products, including the interactive web sites.
. Hired and directed all office and sales staff. Responsible for the
generation of over 1 million in sales annually of direct mail
advertising locally, regionally and nationally.
. Hired and directed a creative staff of designers and writers in all
aspects of the creative writing, design and production process of the
company products from start to finish.
. Negotiation and oversight of all elements of the print production and
mailing process.
ABC Radio
2003 - 2004
Senior Account Representative / Minneapolis, Minnesota
. Gave presentations on, and represented 5 station properties, as well
as, the internet sites and non-traditional revenue programs, within
the Minneapolis market.
. Maintained current and developed new, client base. Responsible for
performing needs analysis, making media recommendations and scheduling
placement.
. Designed interactive promotions to coincide with client's media
campaign.
. Responsible for the development of the "ABC Home Buyers Rewards
Program" that generated over 3 Million dollars of new business sales.
Media Concepts Inc. 1998 to
2003
Agency President / West Des Moines, Iowa
. Designed and implemented radio, TV, print, billboard, cable, direct
mail and web based media campaigns for over 45 exclusive and non-
exclusive local, regional and national clients.
. Directed of all agency clients' creative ad designs and development
for their ongoing ad campaigns.
. Acted as chief media buyer and negotiator for over 5 Million dollars
of media purchases for agency and placement in over 20 different
markets.
. Coordinated and developed all client promotions, as well as,
developing outside partners for the clients cross promotional
opportunities.
. Oversight of agency's client development, relations, billing and
collection activities.
. Hired and supervised agency staff and subcontractors in their creative
and day-to-day business activities.
Saga Communications Inc. 1994 to 1998
Senior Account Rep / Des Moines, Iowa
. Gave presentations on, and represented, 4 station properties, their
internet sites and non-traditional revenue programs within the Central
Iowa area, to local and regional current and prospective clients.
. Maintained current client base and developed additional base.
Responsible for performing needs analysis and making media
recommendations and scheduling.
. Designed interactive field and on air promotions to coincide with
client's media campaign, as well as, overseeing on site promotions at
clients' designated locations.
. Responsible for over $40,000 a month in client billing and oversight
of clients' receivables.
Education
DMACC - Business / Marketing
Valley High School
References provided upon request
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