Marketing Sales

Cynthia H. DiAndrea

**** ***** ******

Altoona, PA 16602

*********@*****.***

Home: 814-***-****

Cell: 814-***-****

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I am an outstanding marketing professional with a proven record of

accomplishments measured by business and profit growth. I am superb at

public relations with an innate ability to develop and maintain

professional relationships quite easily. I am also a dynamic and innovative

strategist with effective marketing experience across multiple

constituencies and am naturally proactive, with outstanding communication

skills and an open collaborative style.

My Focus is on Excellence

Experience

YTI Career Institute, Altoona, PA

November 2009 - Current

Career Specialist: Present career search information to students by using a

variety of instructional techniques and formats such as career fairs, local

employer representatives, role playing, simulations, team exercises, group

discussions, videos and lectures; Organize and develop, or obtain, training

procedure manuals and guides and course materials such as handouts and

visual materials; Offer specific training programs to help students

maintain or improve job skills; Monitor, evaluate and record training

activities and program effectiveness; Attend meetings and seminars to

obtain information for use in training programs; Coordinate recruitment and

placement of students; Evaluate training materials prepared by instructors,

such as outlines, text, and handouts; Develop alternative training methods

if expected improvements are not seen; Assess training needs through

surveys and student follow-ups; Research current journals, books and

magazine articles for developments in area of career services.

Blair County Deputy Coroner, Hollidaysburg, PA

April 2003 - Current

Deputy Coroner: Investigate and certify cause and manner of cases of sudden

and unnatural death. My responsibilities include: visiting death scenes and

taking charge, making preliminary investigation into death circumstances,

committing witnesses and making media releases, ordering and assisting with

autopsies, identifying human remains, operating crime scene equipment and

photographic equipment at death scene, making follow-up investigations of

deaths through interviews, making final determination of death causes,

preparing and completing a variety of investigative forms, death

certificate, summary reports and state and federal forms, making contact

with a variety of governmental agencies and hospital personnel, notifying

next of kin of dead persons and assisting relatives of deceased by

providing information concerning circumstances of death, conducting

inquests, taking custody and makes disposal of human remains, filing

records, coordinating activities for disposition of unclaimed corpse and

personal effects of deceased. Designated public relations and marketing

member of the Blair County Coroner's team.

Outlook Point, Duncansville, PA

May 2005 - June 2007

Director of Marketing: Build a comprehensive marketing plan to influence

primary care physicians and other allied health professionals to

understand, accept and recommend the assisted living facility Build and

maintain positive relationships with local referring sources, manage the

inquiry, admissions and discharge process, maintain marketing database,

plan, organize, and supervise various program activities; schedule

personnel and equipment in accordance with job requirements, conduct

presentations to various community groups; coordinate tours of the

community; and achieving census goals.

DiAndrea Media, Altoona, PA

June 1994 - December 2006

Marketing Specialist: Develop and administer marketing database which

included client and prospect information, mailing list applications and

financial reports. Specify market requirements for client and conducting

market research supported by on-going visits to customers. Design,

implement, and facilitate annual marketing plan for client. Oversee

business development activities. Build trust and communicate effectively

with clients. Develop creative materials. Drive execution of advertising

campaign including scheduling. Foster innovation and creativity. Solve

problems creatively and demonstrate high integrity. Evaluate customer

research, market conditions, competitor data and implement marketing plan

changes as needed. Oversee marketing, advertising and promotional

activities. Achieve frequent, timely and positive media coverage for

clients. Manage all aspects of video, audio, and print production, receipt

and distribution. Maintain professional internal and external relationships

and proactively establish, maintain effective working relationship and

cooperate with all company vendors. Carry out monthly billing of clients

and accounts payable.

Blair Orthopedic Associates, Altoona, PA

February 2002 - May 2005

Director of Marketing: Facilitate business development; plan, direct, and

coordinate the marketing of the organization's services by performing

duties personally or through subordinate supervisors. Develop and execute

marketing plan and programs, both short and long range, to ensure the

growth of the practice. Plan and oversee the organization's advertising and

promotion activities, including website management. Meet with media

personnel to obtain information that will aid in planning campaigns. Work

with writers and artists to oversee design, layout, and production of

promotional materials. Engage referring physicians/office managers

routinely. Support supervisor team. Coordinate the joint replacement

program. Facilitate community seminars. Initiate physician recruitment.

Ensure effective control of marketing results and that corrective action

takes place to be certain that the achievement of marketing objectives are

within designated budgets. Interface at an appropriate level for both

professional and non-professional personnel as well as patients. Ensure

that weekly and monthly reports are run for administration. Accept and

perform assignments as requested by physicians.

Forever Broadcasting, State College, PA

General Sales Manager: Manage advertising sales and promotions. Hold daily

sales meetings for marketing staff; provided staff support; created

proposals, introduce proposals to staff, and present proposals to

clientele; provide and orient staff provision of excellent customer

service. Perform hiring and termination procedures and provide marketing

and sales training and motivation to staff.

FairPoint Communications, Altoona, PA

District Sales Manager: Manage marketing personnel in three county areas.

Hold daily marketing meetings; provide marketing staff support on client

calls; develop and institute marketing report forms; provide marketing and

product training; execute statistical marketing reports; create,

inaugurate, and present proposals. Perform hiring and termination

procedures. Provide superior customer service; act as liaison between Bell

South Region and FairPoint Corporate Office. I received four corporate

sales awards for managing top selling office.

New Pig Corporation, Tipton, PA

Sales and Marketing: Manage four hundred plus, national accounts; produce

monthly statistical reports; research and document technical subject matter

to assist and update Account Management Team relating to any and all

pertinent environmental information; create corporate contract agreements;

create special price typing for suitable accounts; set up various blanket

agreements for account purchasers. Developed quotes and composed bids.

Competitor Research: Develop and maintain program to analyze competitor

progress in environmental/absorbency product field; obtain competitor

literature, samples, and products for analysis; documented research

findings for in-house use; train personnel to use competitor information.

Blair County Association for the Blind and Visually Impaired, Altoona, PA

Director of Social Services: Solely responsible for case load of one

hundred and twenty-five, totally or legally, blind clients; perform intakes

and redeterminations according to standards set by Pennsylvania State PAB

contract; arrange social programs, life skill programs, and transportation

for visually impaired clientele; supervise chore workers, transportation

providers, and volunteers. Assist in devising fund raising activities and

grant writing.

Education

1976 Pennsylvania State University

Major: Education

Minor: Biology

1972 Tyrone Area High School

Course: Academic

Certifications and Training

PA State Certified EMT Instructor, AHA Certified Instructor, National

Registry of Emergency Medical Technicians; American Red Cross Registered

Professional CPR and First Aid Instructor; Hazmat Emergency Response

Technician Level Training; American Sign Language Advanced Certification;

National Library Service for the Blind and Visually Handicapped

Certification in Braille; FCC Broadcasting License; Highly proficient in

all Windows and Mac computer operating systems.

Activities

Operation Our Town - Law Enforcement, Pharmacy, and Gang Round Tables

Blair Business Service Team

PAGIA - Marketing and Development

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