Sales Marketing
Resume:
Chrystal Bostian
*** *. **** **., **. Morris, IL 61054
********.*******@*******.***
www.chrystalconsultation.com
Marketing * Public Relations * Graphic Design * Advertising * Writing *
Desktop Publishing * Sales
Core Competencies
* 25 years of communications, marketing, and sales success with business-to-
client management.
* Ability to talk with anyone about anything
* Noted by clients and colleagues for enthusiasm, "out-of-the-box,"
spontaneous thinking, exceptional writing skills and
friendliness.
* Able to smoothly handle fast-paced, high-pressure situations
* 13 years on-air radio experience
* Well-honed presentation skills
Professional Experience
Marketing / Sales Imagine Promotions, Inc.; April 2010 -
present/Promotions Specialist
Marketing/sales in Loves Park, Illinois
Consulting with business people in their marketing efforts, creating
promotions that get positive attention. Utilizing social media, paper mail,
and Internet, helping them retain current clients and find new ones through
the most cost efficient manner.
Marketing / Sales Chrystal Consultation; August 2008 - present/Owner
Marketing/consultation business in Mt. Morris, Illinois
Advising small businesses on marketing, including designing of a marketing
plan, designing and writing brochures, business cards, and other support
material. Formulating promotions that get attention utilizing the best
avenue for their product or service, including the Internet, paper media,
mailings, e-mail campaigns, and radio. Also advising them on their media
buys, as well as how to get free media attention via press release or major
feature story.
Marketing / Sales Pinecrest Community; June 2005 - July 2008/Marketing
Director
Senior community offering independent, Alzheimer, and skilled nursing
services in Mt. Morris, Illinois
Marketed new construction for independent seniors using sales and
relationship building skills speaking with those 62 or better.
Presentations to community organizations and various businesses.
Interviewing skills utilized in demonstrating pluses of the community,
turning inquiries into sales of duplex units to be built. Administrative
duties included communicating with staff and training.
Managed 16,000 sq. ft. community center with Wellness Center and Caf ,
handling day-to-day challenges of vendors and public. Wrote, laid out
monthly newsletter, postcard mailings, newspaper advertising, press
releases. Organized and maintained databases. Created and produced
promotional events on campus.
Spoke to groups, creating and delivering PowerPoint presentations.
Successfully generated print and broadcast media coverage multiple times.
Recognized for putting in the overtime needed to get the job done!
Chrystal Bostian
Page 2
Marketing / Sales Park Lane Retirement Community; 2003 - 2005//Marketing
Director
Senior community catering to independent adults 62+ in Toledo, Ohio
Marketed independent living community to specific demographic utilizing
previous experience in marketing, PR, and broadcasting. Sales skills
employed in calling on social agencies, home health care, hospitals,
insurance, real estate professionals, etc., to develop referral
relationships. Interviewing skills used in taking inquiries, turning them
into tours, deposits, and move-ins.
Recognized for highest mystery shop rating in region 10/04. Assisted in
appropriate staff training and team building. Databases organized and
maintained. Wrote and distributed press releases; implemented events,
inviting public and press. Published in several print publications;
coverage on radio and TV accomplished as well. Laid out flyers, mailings,
and invitations for special promotions. Recognized for cost-saving print
design and production. Recognized for creativity, caring, and energy.
Marketing / Sales Ebony Construction Co., Inc.; 1991 - 2003/Executive
Assistant
Hot-mix asphalt paving company in Sylvania, Ohio
Produced marketing plan, designed brochure, business cards, logo. Developed
125 direct sales clients in areas of industry, manufacturing, construction,
service and government agencies. Made presentations to individuals and
groups. Produced and conducted exhibits. Involved in bid development and
follow-up. Participated in 123% growth of company.
Marketing Consultant Multi-Media Counselors, Inc.; 1987 - 2001/Owner
Marketing/consulting business in Toledo, Ohio
Began freelance business utilizing previous radio copywriting and news
writing skills. Built highly successful marketing programs for clients.
Provided business clients with positive image campaigns through public
relations efforts that produced high media attention. Developed press kits
and follow-up, resulting in radio/TV on-air interviews. Copywriting and
layout skills include newsletters, newspaper and magazine advertisements,
reference material, labels, books, billboards, flyers and mailers. Writing
and production talents include radio and television spots. Oversaw website
updates.
Marketing / Sales / Copywriter / Talent Martz & Shaw; 1985 -
1987/Executive Assistant
Advertising agency specializing in radio spots in Toledo, Ohio
Marketed Martz & Shaw to agencies throughout the country using telephone
sales skills. Helped develop radio copy. Voice talent utilized in radio
spots.
Chrystal Bostian
Page 3
Computer Skills
Established skills in InDesign, Photoshop Elements, Microsoft Office's
Excel/Access/Word, PowerPoint, and other programs in PC/Mac environment.
Establishing skills in APN and ASI programs. Continuing to learn new
computer skills in layout programs and new formats.
Seminar Experience
Conducted marketing clinics covering topics of basic marketing for small
businesses, writing advertising copy, newsletter layout, media buying,
public relations; 1999, 2007-09. PowerPoint presentations to
service/networking organizations; 2005-2008.
Broadcasting Skills
Radio stations in Illinois and Toledo, Ohio; 1975 to 1988
Gathered information from newsmakers, wrote and presented recorded and live
news. Did live remotes, conducting interviews. Wrote, produced and voiced
radio commercials. Marketed radio station, doing networking and PR.
Education
B.S. in Journalism, with a Broadcast emphasis, Northern Illinois
University, Dekalb, Illinois; 1976.
Graduate of The Dale Carnegie Course, winning public speaking award; 1990.
Developed further skills as Graduate Assistant for three sessions; 1991-
1994.
Volunteer Organizations
Mt. Morris Sr. Center; board member since 2007, writing press releases and
creating website at www.mtmorrisseniorcenter.com
Fields Project; member since 2009, writing press releases and creating E-
Newsletters www.fieldsproject.com
Rockford Area Services Organization; member since 2008 www.rockfordrasa.com
Oregon/Mt. Morris Chamber of Commerce; member since 2008 www.oregonil.com
Byron Chamber of Commerce; member since 2008 www.byronchamber.org
Polo Chamber of Commerce; member since 2008 www.poloil.org/2152/index.html
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