Sales Marketing

Kimberly Parham Gordon

**** ********* ***** *********, ** 37920

cell: 865-***-**** e-mail: abliv1@r.postjobfree.com

Career Profile

Highly motivated, creative professional with a broad-based record of

strategy, design, production, and management experience and achievements in

a diversity of corporate and government environments. Skills and

experience by category include:

Merger and Acquisition: Communication Manager for $1 billion integration.

Widely considered to be the most successful integration in Siemens history.

Employee attrition was less than 10% during the first year.

Initial Public Offering: Member of the branding team, also,

extensively involved in working on 510K and subsequent corporate filings.

Tradeshows and Events: National and International event and tradeshow

experience.

Pharmaceutical Business Development: Worked on team that developed market

for PET scans and subsequently FDG use nationwide. Grew the PET market in

the US from a research modality to an accepted standard of healthcare.

Reimbursement Education: Worked with government agencies, lobbyists

and industry trade associations to communicate need for reimbursement

changes. Worked on successful industry-wide campaigns, which lead to

widespread Medicare and insurance reimbursement.

Software and Database Marketing: Create innovative unconventional marketing

programs to dramatically increase company brand and sales.

International Marketing: Experience with strategy, exhibits, logistics, and

printing. I have handled shows and events as well as advertisements and

cultural strategy for Europe, Asia and the Americas.

Professional Experience

Courthouse Retrieval System, Knoxville, TN, January 2008- present

Marketing Director.

. Responsible for developing annual marketing plan and budget, as well as

a key player in guiding strategic company direction.

. Maintained profitability during a challenging economy

. Provide overall creative direction to develop, execute, and advance

product development, corporate branding, and sales growth

. Develop and implement marketing communications strategies to reinforce

and develop brand messaging.

. Developed online sales channel which increased sales for the online

software by 50% in the first year.

. Introduced social media strategies including, social media guidelines

for employees, Facebook page, LinkedIn page.

. Led the development of Compliance software

. Initiated and headed product management committee

Siemens Molecular Imaging, Knoxville, TN, May 2005- January 2008

Marketing Communications.

. Directed the development and production of all brochures,

marketing materials, electronic media, and related materials for the

PET.CT scanner, PETNET Pharmaceuticals, and the Life program, which

encompasses after-sales marketing, upgrades and trial licenses.

. Selected for executive steering committee, to set goals

and guide the company through the year 2010

. Appointed to cross-functional international communication team for

Breast Cancer Awareness Campaign

. Member of the product steering committee for LifeNet, a web-based

software solution for PETNET Solutions and Siemens customers

Communication Manager for Integration Project.

. Prior to merger, worked with corporate attorneys to prepare for due

diligence

. Chosen as a team member for the Phase 1 integration team during the

acquisition of CTIMI by Siemens Medical Systems.

. Subsequently asked to lead the integration communications team

during remainder of the integration process. Responsibilities include

developing a comprehensive communications plan that encompasses all

locations including: Knoxville, Hoffman Estates and all satellite

locations. As a result of this effort, internal corporate communications

became my responsibility.

CTI MOLECULAR IMAGING INC., Knoxville, TN, 1996 - 2005

Manager, Marketing Communications.

. Initially hired into a part-time role and quickly progressed into a

leadership position with this medical imaging technology company to

oversee the development of all marketing activities. Played a key team

role in the rapid growth of this company from less than 100 employees to

over 1000 employees.

. Budget responsibilities of $2.5 million

. Plan and supervise large-scale trade show, events and projects

. Managed public relations and rebranding efforts prior to the

company going public on NASDAQ in 2002.

. Chosen to collaborate with the Academy for Molecular Imaging

(industry trade association), on breast cancer campaigns and

reimbursement initiatives

. Direct the development and production of Internet presence,

photography, advertising campaigns, print and direct mail programs,

sales force support programs.

. Conceive, script and direct various multimedia and video corporate,

promotional, and educational tools.

. Planned conceived and developed numerous ad campaigns as part of

the marketing mix.

. Instrumental in PETNET pharmaceuticals business development and

marketing strategy to include reimbursement information, consumer

marketing programs, customer sales training and physician education to

grow the national PET market.

Education and Certifications

Inbound Marketing Certification May 2010

B.S., Mathematics, EAST TENNESSEE STATE UNIVERSITY, Johnson City,

TN

Honors and Awards

Top+ Award Finalist, 2007 an International Siemens award

Top+ Star Award, 2007 an internal Siemens award for US Companies

Regional- Gold Addy Award, 2003 Sales Promotion Trade Show Exhibit

Regional- Gold Addie Award, 2003 Audio/Visual Sales Promotion

Regional- Bronze Addy Award, 2003 Mixed Media Campaign, Business to

Business

7th District- Gold Addy Award, 2003 Sales Promotion Trade Show Exhibit

Best Mid-Size Commercial Exhibit, 2002 ASTRO, 44th Annual Meeting

Distinguished Certificate of Award, 2002 PET Physician Referral Packet,

Society for Technical Communication

Excellence Certificate of Award, 2002 PET Marketing Communications

Binder, Society for Technical Communication

Merit Certificate of Award, 2000 You Can Help ICP Tear-Off, Society for

Technical Communication

Merit Certificate of Award, 2000 An Introduction to ECAT Technology,

Society for Technical Communication

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