Lisa Wepking
Milwaukee, WI 53222
abli2n@r.postjobfree.com
SUMMARY
Client Services/Account Management Professional with extensive experience
in printing, publishing and marketing industries. Proven ability to
successfully manage multiple projects under tight deadlines. Accomplished
in creating successful, long-term client relationships to promote company
growth.
PROFESSIONAL EXPERIENCE
QUADDIRECT, Pewaukee, WI 2010 -
Present
The direct marketing division of Quad Graphics focused on providing data-
drive marketing solutions by improving data quality, sharpening targeting
efforts, reducing cost per response and growing profitable revenue.
Account Manager
Responsible for leading and executing data-driven marketing campaigns
across multiple channels.
Acts as subject matter expert for assigned accounts in the areas of client
management, program design and infrastructure, performance measures, and
mail piece design with regard to postal regulations.
o Develop and maintain strong internal and external client relationships
o Communicate campaign specifications to internal production teams
including list processing orders, print and bind orders, plate
layouts, and product mock-ups
o Manage project schedules to ensure all projects are completed on time
and within budget
TRIBUNE MEDIA SERVICES, Glendale, WI 2000 -
2009
A publishing/marketing division of Chicago Tribune that designs and
distributes customized cable magazines and marketing campaigns for cable
operators
Traffic Manager - Marketing Services (2007 - 2009)
Point of contact between account service and production on all projects and
campaigns. Developed and monitored project schedules and provided
necessary documentation for all campaigns.
o Assisted supervisor in developing job description and roles for
Traffic Manager position
o Created new workflow procedures and documents to increase production
efficiencies
o Worked with Database Manager to expand functionality of marketing
services database and ensured all project updates and information were
accurately recorded
o Implemented and led weekly project status meetings and daily
production meetings to communicate project status and production
schedules to all staff
LISA WEPKING
Page Two
Client Services Manager - Marketing Services (2006 - 2008)
Led team of four product managers by providing motivation and empowerment
through training and ongoing communication of corporate objectives and
internal procedures. Managed multiple client direct marketing campaigns
from sale to final product.
o Played active role in helping division grow from $2 million in annual
revenue in 2005 to nearly $19 million in 2008
o Product Manager for largest direct marketing account, representing
over $6 million in annual revenue, from 2005 through June 2007
o Received TMS Division-wide 2006 Brilliant Team Diamond Award for
maximizing company capabilities through teamwork
Regional Product Manager - Custom Publishing (2000 - 2006)
Managed multiple, nationwide custom publication accounts within cable and
satellite industry including gathering content information from the client,
submitting information to internal departments, and sending proofs to
client for approval before printing.
o Received TMS Division-wide Diamond Award for Rookie of the Year in
2000 for outstanding performance in first year at TMS
o Coordinated with clients and telemarketing vendors to ensure client
satisfaction of telemarketing efforts
ADDITIONAL PROFESSIONAL EXPERIENCE
Prior to 2000, employed in positions of increasing responsibility in
customer service and estimating at companies such as Commercial
Communications, Inc., Data Scan/DS Media, Shinners Publications, and
Citizen Publishing Company.
EDUCATION
B. S. in Business Administration, Emphases: Management & Finance
University of Wisconsin - Platteville, Platteville, WI