Design Graphic

Graphic Design Illustration Marketing Communications Branding Art

CHRISTOPHER ANDERSON

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Specializing in custom brands, promotional materials for publications

(Architectural Digest-SELF-Playboy), packaging programs, retail collateral

items (POP-bags-tags), merchandising guidelines and primarily retail

signage systems. Elements of graphic design, architecture, and industrial

design are used to establish aesthetically pleasing-effective solutions to

support client objectives.

Fully equipped personal studio allows working off-site if desired.

Mac/PC experience

Adobe Creative Suite, Photoshop-Illustrator-In Design

Microsoft Office, Powerpoint-Excel-Word

Quark X press

OASIS SYSTEMS, INC Senior Graphic Designer . 03.05-11.08

Designed the initial branding of the Expeditionary Combat Support System

program being formed at WPAFB. Upon completion of the source selection

process an updated branding program was developed to communicate the

partnership of Oracle and CSC. This brand was applied to signage and other

collateral materials used for conferences such as Infotec and a variety of

graphic items produced within the ECSS program office, focusing on

presentations and temporary signage.

NYC Design Experience

Concern Worldwide Milligan Wood M & Daisy

EMPTY CUP Design Consultant . 09.92-10.04

Independently designed the original 'T' brand and initial packaging program

that featured custom tea blends sold in gourmet food stores and Miriam

Novalle's personal retail emporium in Chelsea. The T Salon & Emporium began

developing the custom tea blends and the Pyramid Pouch tea bag in 1992,

located beneath the Guggenheim Soho.

NY Academy of Medicine Royce Hosiery La Confetteria Liz Claiborne

YAYO design

ETCETERA/Carlisle Art Director . 05.01-08.02

Designed and illustrated a package of direct selling tools for consultant

use while marketing high-end women's apparel in private homes. The tools

allow the consultant to show their clients detailed drawings of an entire

season's line of merchandise, fabric patterns, textures, and custom garment

colours.

ARCHITECTURAL DIGEST Senior Designer . 10.00-04.01

Designed mailers, postcards and sell sheets for promotional events such as

Holiday and Travel News. Designed and produced PowerPoint slides for

presentations and marketing promotions.

PLAYBOY ENTERPRISES INC Senior Designer . 08.99-03.00

Designed postcards, sell sheets, PowerPoint presentations and other

promotional materials for special events featuring celebrities and

centerfolds. Needed to creatively hide nudity in photos used for promotion.

SPEEDIA mobile information Art Director . 03.00-10.00

Designed a graphic identity for a newly formed company entering the

cellular phone industry. Working with programmers, the Speedia brand was

applied to the website (jpg, gifs, banners) and printed items.

LONDON FOG Independent Designer . 05.95-08.99

Created architectural plans and elevations for a Super Store concept using

the desired square footage and merchandise to be displayed that was

specified by London Fog. These were the determining factors for development

of the Super Store environment. Developed retail signage packages for a

London Fog concept, The Weather Store. Designed labels, tags and garment

packaging for a line of jackets London Fog produced for Fossil watches to

expand their merchandise line.

RADIO CITY PRODUCTIONS Senior Designer . 03.99-09.99

Designed, produced, and installed promotional posters for shows featured at

Radio City Music Hall. Also designed and produced illustrations for show

posters and theatre programs.

MEDALLION Designer . 05.95-06.98

Designed Point-of-Purchase signage and other critical in-store elements for

special events and seasonal promotions. Primarily designed for Woolworth

Corporation brands, Barnes & Noble and Kinney Kids.

CLINIQUE LABORATORIES Visual Merchandising Assistant . 06.94-05.95

Special events such as Bonus Time required the production of merchandising

guidelines. Guides using generic fixture units illustrated product

merchandising for a variety of retail environments. The concept was created

for a self-service cosmetic colour wall display system that presented the

product to the customer in four Clinique colour families. My conceptual

industrial design of the self-service unit incorporated elements inspired

by PEZ candy dispensers and LEGO building blocks for flexibility.

SALESTROM DESIGN INC Design Associate . 08.92-12.93

Signage programs for office buildings, universities, and parks were

developed and produced. Coordinating all aspects of a signage program

including wayfinding, assembly of detailed bid packages and tracking of

signage fabrication/installation was experienced. Logotype design and

identity programs were developed for the T Salon & Emporium, Battery Park

City Parks Corp, UCLA and Pitney Bowes.

HTI-Space Design International Cato Gob

Education

University of Cincinnati, College of Design Art Architecture and Planning

Bachelor of Science in Graphic Design

June 1990

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