Marketing Director

George Campbell **** Village Drive #**** Euless, TX 76039 T 817-***-****

E ******@******************.***

? Expertise Senior Executive Communications and Creative Director

Direct Twenty years' award-winning experience with corporations and

Marketing agencies-generating big ideas and leading creative teams to produce

Interactive breakthrough results that create income for decades to come.

Marketing Nationally recognized creative development expert who fashions

Loyalty unconventional, yet definitive, solutions for measurable results

Marketing and inspires teams to go above and beyond pre-conceived limits.

Experiential Business leader with a talent for instinctively capturing

Marketing opportunities and driving profitable growth.

Brand ? Value

Advertising Leader of complex, far-reaching projects-Inked $10M contract with

In-house & an online educational institution by identifying and targeting an

Freelance Team untapped market and catapulting direct marketing responses by

Leadership 800%-900%.

Diverse Builder of groundbreaking programs-Creative Founder of the iconic

Industry & Blockbuster Rewards Program that churns out tens of millions of

Product dollars in incremental income each year.

Categories Astute strategist-Created an unconventional serial pulp-fiction

? Endorsements character and graphic novel-style marketing campaign to generate

$750M in deposits for a regional financial institution.

"I would Champion of brand image advertising-Re-branded and expanded the

recommend visibility of American Airlines AAdvantage program to make it a

George memorable part of a traveler's life.

Campbell very ? Professional Distinctions

highly for an Invited presenter at national marketing symposiums on Creativity in

executive Relationship Marketing and Technology for AAAA Educational

creative foundation. Mentored by Bob Stone and featured in Stone's book

position at series, Successful Direct Marketing Methods.

any company." Professional Experience

"His knack for AMCH, Canton Ohio. 2008-2010 Diverse consumer products and

coming up with services company.

ideas, and

more ?Executive Creative Director Lead team of 10 writers and

importantly designers to develop record-breaking creative campaigns that set

selling them, company response records. Personally wrote copy that generated over

is second to $2.5 million dollars and set company sales record in a single

none." effort.

"He has an

incredible wilde agency, Holliston, MA, 2007-2008 (Direct marketing &

creative mind interactive in-house agency of Wilde Printing. Clients include

and is a ball BCBS/MA, Reebok, AT&T, APC-Schneider Electric, PAR Technology, EMC

of Corp.)

continuous... ? Executive Creative Director Recruited to breathe new life into

energy. He stagnant 3.5-year-old in-house agency. Refocused strategy to drive

cares deeply new business opportunities; strengthened people, processes, and

about the overall performance. Orchestrated immediate organic growth,

entire securing $2M+ in retainers, to build a thriving business unit that

creative has become a critical contributor to overall company growth.

process." Leadership & Results

"If there were Positioned key clients BCBS/MA and VMware to average 200%-300%

a Master's higher response rates.

Degree program In 1 year won 9 NEDMA Awards for creative copy and design-versus 1

in award in prior 3 years.

brainstorming,

George would datamark, Salt Lake City, UT, 2006-2007 (Publicly owned marketing

certainly be subsidiary of eCollege serving direct marketing needs of 400+

the professor! clients nationwide, from career schools to major universities.)

? Creative Director Brought on board for interim leadership role

and immediately generated new revenue, secured lucrative contracts,

and built beneficial business relationships.

Leadership & Results

Sparked 300% jump in Hispanic enrollees at Concord College as

direct result of innovative, precisely targeted

marketing/advertising campaigns that captured leads at a cost 94%

below industry average.

Ignited $7M to $8M savings in the first year by creating a unique,

"fun" communications program that effectively improved work quality

and reduced waste among staff members.

Designed biweekly training exercises and educational seminars to

develop the talent pool, a strategy acknowledged by CEO for

"improving creative quality 100%."

levinson & brinker, Dallas, TX, 1999-2006 (Large independently owned

marketing communications/PR firm. Clients included HEB/Central Market, City

of Dallas, Southland Corporation, Snelling Employment. Acquired Campbell

Studios in 2004.)

? Director of Creative Services, 2004-2006 Enlisted to provide hands-

on leadership in revitalizing firm's creative efforts. Worked with

principals to develop fresh approach for products and services through

experiential marketing techniques. Contributed to company's bottom line by

bringing in pre-existing billings with acquisition of Campbell Studios.

Leadership & Results

. Created a unique integrated PR/direct marketing program for SMU,

generating $10M+ valued awareness on a national level.

. Developed all creative communications and booked a major Disney

performance and Beach Boys concert for Zale Corp.

. Delivered $20M+ valued awareness with direct marketing and employee

communications campaigns for Gordon's Jewelers.

. Gained enormous visibility for AMC Theaters by setting a Guinness Record

for constructing world's largest box of popcorn.

? Consultant-Campbell Studios, 1999-2004 Retained as creative

marketing expert by clients that included 7-Eleven, HEB/Central market,

and Emerging Vision. Built the company to profitability and orchestrated

acquisition by Levinson & Brinker. Retained as Director of Creative

Services as integral element of the acquisition.

ddb dallas, Dallas, TX, 1998-1999 (Part of OmniCom Group Holdings/DDB

Worldwide. Accounts included Pepsi, Footaction, FT Mortgage, Midway Games,

Vignette Corporation, American Airlines.)

? Managing Partner-Beyond DDB Recruited to lead emerging

interactive/nontraditional advertising business development. Directed 35

cross-functional team members providing blue-chip clients with online

brand development, direct marketing, sales promotion, customer

relationship management, e-commerce, and digital/video communications

platforms.

Leadership & Results

. In first 60 days landed 2 Internet accounts poised to generate

incremental revenues of $30M.

. Retained the $20M Pepsi.com account during new review process.

. Developed Pepsi.com UK account, expanding billings for DDB London

Internet Operation.

. Won Webby Awards for PepsiOne and FT Mortgage websites.

brierley & partners, Dallas, TX, 1996-1998 ($255M relationship

marketing/management agency. Clients included Brinks Home Security, Hertz,

Blockbuster, Pizza Hut, United Airlines, Norwegian Cruise Lines.)

? SVP / Director of Interactive Services-Nationwide & Creative Director-

Dallas Office Filled concurrent, crucial roles, building and leading

both the National Interactive Services Group and the Dallas Creative

Services Group. Conceived, developed, and implemented a number of

groundbreaking initiatives with continued presence to this day.

Leadership & Results

. Conceived and launched Hertz Corporation's web presence and e-marketing

program. (Webby Award)

. Developed branding and launched Blockbuster Rewards Program, which grew

into an annual revenue stream of $10M.

. Created the first international web presence for 14 United Airlines

country-specific, international websites.

. Initiated the first integrated web loyalty program for General Cinema.

. Won DMA Pioneer Award for Intellipost's "My Rewards Program."

temerlin mcclain, Dallas, TX, 1985-1996 ($600M national advertising agency.

Accounts included American Airlines, Bell Helicopter, IBM, GTE, JC Penney,

NationsBank, Pace Foods, Perot Group, Rockwell International.)

? SVP / Director of Direct Marketing Member of Senior Operating

Committee with full P&L responsibility of $50M. Restructured agency's

creative team, developing a positive culture of internal/external

recognition and staff development manifested in producing a wealth of

award-winning work.

Leadership & Results

. Primary influence in growing total agency annual billings from $225M to

$600M+.

. Led creative services team in re-branding and globalizing the American

Airlines AAdvantage program, providing creative foundation for the

airline's web presence.

Education And Professional Development

BA in Advertising-State University of New York (SUNY), Farmingdale, NY

DMA Basic & Advanced Institutes AMA Executive Management Toni Louw's

Management Workshops SMU Lumicon Institute

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