Donald J. Martin

P.O. BOX *** WINSTED, MN ***** 612-***-**** ablfrt@r.postjobfree.com

DIRECTOR OF SALES AND MARKETING

Business Development / Growth Strategies / Channels / E-Sales / Key

Accounts / Consultative Sales / P&L

Global / Competitive Analysis / Needs Assessment / Training / Product

Development / Presentations / B2B

An award-winning professional, I drove individual, dealer, and distributor

sales to consistently exceed expectations in rapidly changing environments.

My successful track record includes closing profitable sales as well as

training and mentoring others to effectively sell various commodities in

B2B markets.

Experienced in product development, I bring a keen eye for new

applications, a careful, analytical approach to problem solving and

innovative approaches to business building. My finely tuned business

development skills have boosted sales and revenue across small, medium and

large enterprises, with key strengths in:

Combining technical expertise with business acumen to expand product usage

Developing strategic plans to improve growth in promising markets

Devising strategies to support new product development in diverse markets

Opening new territories and developing lucrative new accounts

Implementing creative marketing plans to improve client retention

My BS in Business Administration is from Arizona State University. A winner

of AWT's President's Club Sales Award and a variety of other achievement

awards, I am described as a dynamic leader who can easily win peoples'

confidence. I have continued my professional development through a wide

variety of corporate training programs.

Selected Accomplishments

Implemented distributor growth plan to improve sales. Created aggressive

marketing program to increase distributor sales for 12-state Avery Weigh-

Tronix territory. Led product/sales training, identified new markets and

established incentives. Increased sales volume 49% on average per

distributor, generating $12M in three years.

Created new product line to dramatically boost sales. Surveyed outdoor

sports outfitter for AWT to determine need for new ammunition re-loader

scale. Sourced base product, collaborated on modifications, presented

prototypes and negotiated contracts. Drove sales past projections and grew

outfitter account from zero to $1.2M in under 18 months.

Grew newly-purchased company into top performer. Tasked to build revenue

for new division of AWT. Developed and sourced product list, created

marketing collateral, established key accounts, and built and trained

network of dealers and distributors. Drove sales from $750K to over $3M in

four years, an increase of 285%.

Led sales team to record growth. To improve declining sales for

International Office Systems, recruited new sales talent. Developed and led

sales/product training sessions. Taught time and territory management

skills, provided hands-on support and motivated efforts with generous

incentives. Grew sales 154% over previous year.

Supported new product rollout to boost territory sales. AWT introduced

remote display board for truck scales. Surveyed distributors/clients to

assess needs in order to develop new product applications. Designed

marketing collateral and distributor training. Drove territory sales to

200% of expectations, winning product sales award.

Career History

Manufacturing Representative, Target Marketing Reps, 2009 to present.

Recruited by sales representative group to represent fifteen HVAC/plumbing

manufacturing companies to wholesalers, installers, and retail accounts.

Web Redevelopment Manager, Avery Weigh-Tronix (AWT), 2008 to 2009.

Transferred to the UK by $500M company to manage the development of a

product and marketing database supporting a new comprehensive company

website. Utilized product and market knowledge and hands on skills in

project and personnel management.

Area Sales Manager, Avery Weigh-Tronix, 2003 to 2008. Promoted to direct

product sales through a network of 19 distributors covering 12 midwestern

states. Originated and implemented business plan to manage and grow

territory. Led sales and product training, and created marketing and

development strategies.

Director of Sales, Salter Brecknell Weighing Products, 1999 to 2003.

Recruited to direct all operations, sales and product development for new

division of AWT. Held full P&L responsibility. Coordinated sourcing,

purchasing and inventory as well as creating marketing plans/collateral,

and developing distributor/dealer network.

Earlier: Independent Consultant, ProMart & Associates. VP Sales and

Marketing, Mass Finishing, Inc., Regional Sales Manager, International

Office Systems.

Additional: I have traveled throughout the US and Great Britain, and I

enjoy golf and scuba diving. I am a member of the International Society of

Weights and Measures, and the American Society of Training and Development

(ASTD).

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