Director Design

Angela Lockhart Creative Director

Brand Image Development and Revitalization

Website: www.wix.com/alockhartvc/creativedirectionanddesign

***** ******** **** *******, ************, Virginia 23838

804-***-****. ablfmp@r.postjobfree.com

QUALIFICATIONS

Creative Management

Creative Director that works closely with clients and agencies to identify,

develop and implement visual communication solutions and creative/marketing

strategies. Guide art directors, graphic designers, photographers,

stylists and web designers to deliver innovative creative solutions that

are on strategy and surpass client/agency expectations while meeting budget

allocations. Skilled in vendor selection, All aspects of production and

talent contract negotiation. Development of business processes and

procedures including internal trafficking and profit and loss tracking

systems.

Brand Image Strategic Development

Proven track record of identifying appropriate and effective brand image

visual solutions and current trends. Ability to effectively translate such

visual concepts into effective advertising campaigns (Including Print and

On-line), cohesive collateral materials, television campaigns and other

experiential marketing initiatives and media. Work with brand managers,

strategic planners, account managers, media buyers, print producers, and

creative team to procure appropriate talent and develop appropriate

schedules to achieve common goal of agency and client.

Art Direction/Graphic Design

Design logos, advertising campaigns and complimenting; websites, collateral

materials, brochures, in store signage and product package design including

three dimensional and custom fabrication with metals, textiles and lucite.

Production - Print/Photo Shoot/Video/Television/On-Line

Pre-press set up of digital files and allocating printer specifications.

Strong understanding, knowledge and experienced in various printing

presses, processes and techniques such as varnishes, embossing, letterpress

and 4th and 5th color processes. Talent & location procurement, negotiate

with agents and coordinate with production companies. Experience with

production from pre to post production supervision, including image

retouching specs, creating storyboards and production schedules,

supervising production shoots and editing sessions.

Experiential Design and Production

Expertise in environmental design, custom fabrication specifications and

special event, tradeshow and in-store installation directive, floor plan

development, vendor procurement and coordination, logo/invitation design

and complimenting event signage and collateral design.

OUTSTANDING PROFESSIONAL ACCOMPLISHMENTS

. As Art Director and New Business Pitch Brand Image Creative

Strategist, have pitched and landed the following accounts for clients

or employers:

- Luster's Hair Care Products for Matlock & Associates Advertising &

PR. Atlanta, Ga.

- Alberto VO5, United Distillers (Dickel Whisky), Bacardi

International, Matrix Hair Care and Clairol

Color General Market Hair Color including the launch of The Beautiful

Collection for Avrett Free &

Ginsberg Advertising Agency, NY.

. Served as consulting Art Director with VICTORIA'S SECRET contributing

to the revitalization of the VICTORIA'S SECRET LINGERIE brand and the

development and launch of the VICTORIA'S SECRET BEAUTY brand. The

success of this campaign contributed to elevating the brand to the

status of one of the top three most successful brands in the world.

. Selected by entertainment mogul Sean "P.Diddy" Combs to launch and

serve as the Creative Director of his marketing and advertising

venture BLUE FLAME MARKETING & ADVERTISING.

-Developed and implemented the agency's first in-house boutique design

firm which serviced the visual needs of all of his companies

including; Bad Boy Entertainment Record Label, Sean John Clothing

Label

(Including the launch of Sean John Menswear), Justin's Restaurants,

Hookt.com and Daddy's House

Social Program 501(c)3.

-Developed and produced the Sean John & Sean John Menswear

advertising and marketing campaign in

conjunction with renowned photographer Michael Thompson which

garnished the CFDA - Council of

Fashion Designers of America award of Menswear

Designer/Collection of the Year.

. Designed general market packaging for the following products: Clairol

International's Beautiful Collection Hair Color, Dark and Lovely

Generation 2000 Hair Care Products, and L'Oreal/Soft Sheen Carson's Hi

Rez Hair Color.

EXPERIENCE

ANGELA LOCKHART VC, Creative Director and Brand Image Development.

2002 - present

A creative direction and visual communications company that provides

strategic marketing development, comparative research and roll out plans,

brand image development and brand revitalization services to various

clients. Development and design of print, television, in store, multi

media and collateral advertisements and campaigns. Special expertise in

special event and experiential visual design and production.

CLIENTS INCLUDE: Toni Brown & Associates Special Events & PR (LVMH - Louis

Vuitton, Moet, Hennessy USA); Hot Sauce Advertising Agency (L'Oreal Soft

Sheen/Carson's Hi Rez Hair Color and Dark and Lovely Generation 2000);

Matlock and Associates Advertising and PR; Advanced Consumer Technology

Foundation (ACT); Johnson, Inc.; Cake Bliss; Balinese All Natural Imported

Hair; 96 Magnolia Showhouse; Johnson Publishing; The Brown Wynn Agency; N-

Diya, All Natural Skin & Haircare; Community Healing Network 501(c)3 and

SHI'BUI Cosmetics & Skincare.

SEAN "P.DIDDY" FRANCHISE including: Blue Flame Marketing & Advertising, Bad

Boy Entertainment Worldwide, Sean John Clothing, Hookt.com, Daddy's House

Social Program and Justin's Restaurants, NY Creative Director.

2000-2002

Built in house design boutique which catered to all companies, including

oversight of daily creative operations including purchasing, outsourcing,

photo shoot production, artist development, and vendor/client relations.

Recruited and directed activities of multiple freelance design companies

and in house design teams. Allocated design and visual budgets for each

company and Bad Boy artists.

VICTORIA'S SECRET BEAUTY, NY Experiential / Graphic Design (Consultant).

2000

Worked with team of graphic/visual design consultants to revitalize the

image of the Victoria's Secret Lingerie stores and developed the

visual/graphic identity of Victoria's Secret Beauty stores.

AVRETT FREE & GINSBERG ADVERTISING AGENCY,NY Art Director (Consultant).

1999-2000

Art directed new business pitches for Alberto Culver including Alberto VO5,

Motions Hair Care and St. Ives general market products, Candies Jeans and

Fragrances, and Bacardi International.

HOT SAUCE ADVERTISING AGENCY,NY Art Director (Consultant).

1999-2000

Art directed new business pitches for L'Oreal USA/Soft Sheen Carson and

Revlon USA.

SPIKE DDB ADVERTISING AGENCY,NY Art Director.

1998-1999

Created various marketing strategies and developed visual executions and

national print campaigns for the Soft Sheen USA portfolio of products

including Mizani Professional Hair Care Line, Optimum Care general market

line and the launch of the Alternatives general market haircare line, and

Adidas.

AVRETT FREE & GINSBERG ADVERTISING AGENCY,NY Art Director. 1996-

1997

Created marketing strategies and developed visual executions and national

print campaigns for Clairol Hair Color, Matrix International Hair Care,

United Distiller's (Dickel Whisky), and Crayola licensed brands.

MC CANN ERICKSON ADVERTISING AGENCY,NY Art Director.

1995-1996

Assigned to develop national print advertising and in store promotional

materials for L'Oreal Colour Endure line of makeup and nail polish.

EDUCATION AND SKILLS

THE PORTFOLIO CENTER, Atlanta, Georgia.

Masters in Visual Communications 1995.

VIRGINIA COMMONWEALTH UNIVERSITY, Richmond, Virginia.

BFA School of the Arts (Fashion Art & Advertising/Illustration) 1993.

Excellent skills in Adobe Suites including: Photoshop, InDesign, Quark

XPress, Illustrator, QuickTime & Avid based image editing. Strong

understanding of Adobe based web programs such as Flash & Dreamweaver.

Microsoft Office including Microsoft Word, Power Point and Excel.

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