Sales Manager
Resume:
Functional Resume of:
Laurie Ann Conte Cebula
**** ******** ***, *********, ********, 21702
E mail: **************@*****.***
Unique combined career paths in journalism / public relations and sales &
marketing. More than twelve years success and experience in publishing:
newspapers, trade publications, Federal Government agency publications, and radio
broadcasting. More recently, dedicated eight years to following a new careerpath in
marketing & public relations. Results include a proven track record with award
winning accomplishments in business development, marketing, and increasing sales
and revenue.
I have several years of networking, building strategic relationships, and developing
sharp, creative marketing skills, knowledge and abilities, as well as, a good sense of
organization and direction. I can offer…
PROFILE
•
Professional Journalist: News Reporter, Columnist, Business Editor, Radio News
Anchor
•
SUNY at Buffalo, NY: Major in Journalism with emphasis in Public Relations.
•
Award winning, Top Sales Achiever in Frederick, Montgomery Counties, MD and
Baltimore, MD in staffing / recruiting industry and government contracting.
•
Consistently Exceeding Goals: Awarded additional markets, including: Northern
Virginia, Baltimore, and Winchester, VA.
•
Media and Public Relations Specialist: Copywriter for radio, print, banner ads,
brochures and other promotional literature.
•
Strong and successful, Proven Track Record in Business Development,
Marketing, and Sales.
•
Solid relationships with local & regional reps for Federal Government
contracting; Decision makers in political or government roles; Active member in
several professional referral organizations (Small Business Administration,
Chamber of Commerce, Homebuilders Association, etc. Focus on organizations
serving my niche markets.)
•
Director of Frederick City Summer Concert Series: Built audience members up
to 3,000 strong, and growing!
•
Writer / Editor: Copywriter, Currently employed as independent contractor
serving as Content Provider and article writer for search engine optimization
purposes (SEO) for Web Promotions company based in Frederick, MD.
•
Frederick Community College & Mount Saint Mary's College, MD: Major in
Business Management & Marketing.
• Maintain a strong network built from well developed relationships with key
individuals and organizations in the business communities and/or markets I
serve.
Comprehensive Resume:
Laurie Ann Conte Cebula
1798 Carriage Way, Frederick, Maryland, 21702,
E mail:*****************@*****.***; 301-***-****
WORK HISTORY
BrownIT Corporation 10/2006 – 8/2007
Business Development / Recruiting and Staffing
Perform all marketing and business development tasks related to creating new
business and increasing public awareness of start up division of this company.
ACCOMPLISHMENTS: Company is now strategically positioned as an IT service
provider for eight GWAC federal IT contracts; a member of the Fort Detrick list of
preferred vendors; Involved in groundbreaking collaborative projects with prime
contractors and key government agencies.
Primary Objective: Raise awareness, develop branding strategy, examine
industry and where best to market our niche business in providing staffing and
support for IT services or projects for government agencies, major contractors,
subcontractors, partners, and commercial organizations. Raise awareness among
jobseekers with competitive skill sets, Develop and execute recruiting campaigns to
support growing and constant need for qualified personnel.
Tasks Related to this job: Develop key relationships for new business
development; Monitor the industry and advise executives of important trends.
Write, Edit and provide content for a variety of necessary marketing and public
relations materials;
Technical Writing: Assisted in proposal writing, research, editing, and completing
key profiles for industry resources, (Government Contracting: SBA, SBIT, Battelle,
Fort Detrick, CCR, and many more profiles.)
Research: Perform research for specific RFP's, Use Internet, CRM, and
subscription tools for Federal Government contracting opportunities; Effective use
of INPUT software, FedBizOpps, and similar Internet tools.
Monitor the industry for smart, appropriate opportunities in IT, Healthcare
IT, and Modernization of legacy systems; conduct daily research to advise president
of important trends in our industry and identify key players; research competition
activity;
Analysis of daily, weekly and quarterly trends in government contracting
in our industry. Identify key agencies, forthcoming opportunities, build
strategic relationships based on a sound, informed plan that identifies most
promising projects and partners. Build partnerships for teaming
opportunities; subcontracting, priming, with prime contractors who can benefit
from a partnering with small business; Staffing and Recruiting sources; Build
relationships through interviews and research with department leaders, agency
directors, prime contractors, and other executives who understand and appreciate
the importance of small business; Recruit, interview and fill jobs or assist in these
efforts when recruiter on duty.
TeleSec / Corestaff 2/2005 to
10/2006
Manager: Branch Manager, Frederick Sales: Account
Representative 1/31/2005 – 3/2006
Achieved 270% of sales goal in 2005; Increased number of major
accounts by more than 25%; Penetrated existing accounts to increase market
share; Ranked among top five, of 25 30 sales representatives in Revenue, Sales,
New Accounts and Margin. Ranked number one in YTD goals for New Accounts,
Sales Revenue and top margin for April, May, June, August, September, October;
Number one spot in new business YTD – Q4, 2005.
New Business Development: Use a variety of marketing and
consultative sales techniques to make contact with decision makers, Apply a step by
step method of building a relationship with a prospect in order to clearly address
their needs and turn prospects into satisfied customers. My goal is to close the sale
and monitor the service we provide to maintain customer’s satisfaction, employee’s
satisfaction, and protect the company’s interest to ensure revenue growth with each
new account.
Relationship building: Continue to build rapport with customers, prospects
and leads to obtain referrals for new business, Ensure a stable and satisfactory
business relationship; Strive to be prepared to take action to develop long term
opportunities, maintain key customers, and increase awareness among target
markets.ua
Of equal importance, I strive to build long term relationships with jobseekers
and employment agencies, industry related organizations, schools, and other
forums. My employees are an important, even critical element, in my successful
relationships with customers. Often, they are representing my company and
become my best source to recruit new, qualified employees.
Among my primary objectives, I work in tandem with the executive sales
director (regional) and service director (local and regional) to further sales efforts
in Frederick and surrounding counties.
Contract Negotiations: Negotiate salaries, Hiring fees, and all
requirements for both the customer (employer) and the associate (employees);
Work directly with corporate human resources coordinators, recruiters, and hiring
managers; Provide a consultative sales approach to uncover staffing and recruiting
needs; Propose customized solutions for my customers to meet the demand for
qualified staffing; Counsel associates in career choices; Manage relationships and
accounts by settling disputes or challenges among associates and my customers;
Recruiting: For wide range of career opportunities, including: IT
Professionals, Clerical, Administrative, Creative Arts, Government contractors, and
Light Industrial assignments, among many others. Conduct interviews, run
background checks, aptitude testing and screening, reference checks, and other
services to determine candidate's qualifications for specific jobs. After initial
screening, I conduct research in the candidate’s field of expertise, and skill market
that individual to existing customers and to prospective customers, including
arranging interviews. Constant pursuit of new and important venues to recruit,
create awareness and promote our company to valuable, qualified jobseekers.
PublishAmerica
Supervisor, Author Support Team
11/29/2004
Editor
Responsible for supervising our call center and Author Support Team; In
charge of assisting our authors with promotional and marketing activities;
developing sales opportunities for authors, including facilitating book signings,
trade shows and other participatory events; Monitor the publishing industry for
important trends, Monitor the Author Support Team for quality service. Respond to
queries from booksellers, writers, and other industry related organizations and
people; Provided editorial services and support for authors
Labor Ready Worldwide, Inc. 3/2002 – 1/2005
Market Sales Manager,
Frederick & Montgomery Counties, MD, and Northern VA. including Falls Church,
Fairfax & Alexandria
Achieved top sales growth in my area (from Atlanta, to New Jersey),
ranked as Number One among more than 27 districts in the Northeast area in
2003, ranked Number 10 company wide; throughout the nation, among more
than 759 branches in the United States.
Responsible for reaching maximum sales growth potential and market saturation
for designated territories.
Daily meet & greet potential customers (outside sales), Visit and support
existing customers (public relations), Oversee and participate in execution of all
follow up sales calls, Respond to direct, inbound sales calls, Appointment setting,
training CSR’s in the operation of company’s telemarketing methods, and supervises
all sales related activities in each branch.
Record, monitor and analyze all sales related information gathered through
outside sales, inside sales, research, and trends reported in company specific
tracking software. Develop proposals, forecasts and marketing strategies based on
my market research.
Represent Company at trade shows related to our target market, initiate all
marketing activities for branding, business to business development, and to
promote sales growth.
Federal Emergency Management Agency (FEMA), National Emergency
Training Center (NETC); Emmitsburg, MD (Through a government contract with
Sytel, Inc. FEMA, and C2 Multimedia)
Technical Editor 3/2001 10/2001
– Produced reports generated at NETC campus for use & approval at FEMA HQ
and distributed throughout the nation.
– Interfaced with FEMA officials regularly to support them in the editorial
process, as one of only three senior editors.
– Provided editorial aid and administrative assistance for publications and
literature in the Training Division of the Readiness, Response & Recovery
Directorate of the Agency, including course catalogs, training and student manuals,
agendas and rosters, instructor guides, biographies, indexing, & changes in a series
of related documents.
Mind Health Matters.com, Frederick & Montgomery Counties
Co owner, Manager
11/1999 12/2000
– Created a website designed to accommodate an infinite number of physicians
in a “virtual therapy office” setting in which they can conduct private, Internet
therapy or counseling sessions. Created, monitored, & edited content to ensure the
site provided an informative, reliable guide to consumers seeking news on mental
health issues.
– Office manager, Web site designer, and personal assistant to a private
physician with offices in Frederick, MD and Potomac, MD. Upgraded office
equipment, medical management software, created & maintained databases for
patient profiles, appointment scheduling, tracking insurance payments & billing.
Recovered thousands of dollars of unpaid medical claims for both patients and
physician.
Hired & supervised three part time workers.
Imas Publications, “Radio World Newspapers, Falls Church, Virginia
Business Editor
8/1998 9/1999
– Oversee all editorial content of GM Journal section of Radio World newspaper
Assign, edit, write stories.
– Solicit, create or assign artwork. Manage a team of freelance writers,
columnists, and staff writers.
– Coordinate production layout of section with managing editor; correct & proof
production pages.
– Represent the company at various tradeshows, Monitor the radio industry,
Advise editor in chief of important trends.
– Developed one of the first Internet Radio news columns to appear in a
broadcast trade publication. Featured interviews with cutting edge executives and
companies: Mark Cuban, Cox Communications, Onradio, Intervu, Indieaudio and
others.
WFMD, News Talk Radio, Chancellor Media/Capstar Broadcasting
Frederick, Maryland
News Anchor, Reporter
7/1996 1/1999
– Prime time News Anchor, 5 a.m. to 9 a.m., weekdays, also wrote and recorded
cuts with a fresh spin for later broadcasts.
– Provided fresh content as an investigative reporter in the field, experienced
writer/reporter for a wide range of news events, including political campaigns and
elections, government, community news, arts, concerts, human interest stories.
– Hosted remote broadcasts, covered live events, conducted interviews on air &
recorded interviews for later broadcasts.
News & Arts Group, “The New Paper,”
Frederick, Maryland
Writer, Editor, Founding Member 10/1988 7/1996
– Created & maintained the Calendar of Events, a successful advertising tool and
popular section among our readers. The calendar became one of the most
comprehensive compilations of activities in art, literature, recreation, sports and
theatre in the area.
– Columnist, feature writer, reporter. Music and Arts Column was
complemented by a radio show of the same name.
– “Beat Bop,” the radio show, followed Washington Post music critic, Eve
Ziebart’s radio show, “Dr. Nightlife.”
– The popularity of the column & radio show resulted in increased advertising
revenue for the newspaper, it also led to a position as the Director of the Frederick
City Summer Concert Series.
City of Frederick, Office of Special Events, Frederick, Maryland
Director, Concert Series
1/1993 9/1997
– Public/Media relations coordinator, Public Speaker, Master of Ceremonies,
Speech Writer.
– Planned, Assisted, & Directed Proposals & Presentations to solicit corporate
sponsorships & raise public awareness of the event.
– Assisted and directed Fund raising efforts.
– Supervised contract negotiations involving local government agencies, stage
and technical crews, talent agencies, artists, food vendors, and other individuals
and companies associated with the 13 week event.
– Assisted, supervised and directed advertising and marketing campaigns
including the writing and creation of brochures, fact sheets, proposals, posters,
press kits, public service announcements and corporate sponsorship kits.
Referneces provided upon request.
Contact this candidate