Laura R. Riehl
***** ********** **. ~ Macomb, Michigan 48044 ~ USA
586-***-**** (cell)
**********@*******.***
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Highly motivated leader with experience in the Automotive, Banking and
Loyalty Industries. Proven track record in executing strategic business
plans and projects in a competitive environment while exceeding expected
profitability and growth. Finds creative solutions to complex problems and
capitalizes on market opportunities, improving company position and sales.
Develops and maintains loyal client and vendor relationships; using strong
communication, negotiation and interpersonal skills. Ability to
understand business and technical needs which provides confidence with
clients due a technical background.
~ Business Development ~ Cross department management ~
Opportunity Identification
~ Strategic Alliances ~ Project Management ~
Relationship Building
~ Contract Negotiations ~ Customer Relationship Management
~ Operational Efficiency
~ Sales Strategy ~ RFP/RFI Response ~ Team
Leadership
Professional Experience
January 2005-present Affinion Loyalty Group
Affinion Loyalty Group (ALG) is the highest performing division of the 1.3
billion dollar Customer Engagement Company, Affinion Group. ALG has been
offering ways to drive profitable behaviors among consumers using any means
possible: points, miles, rewards, incentives, enhancements. ALG partners
with some of the best-known global brands such as Bank of America, General
Motors and Delta Airlines, helping them attract and retain customers by
offering rewards for using or purchasing their products.
www.affiniongroup.com/loyalty
President Circle award recipient in 2005, 2006, 2007 and 2008 which is
given to the top 10 employees who demonstrate teamwork, career growth,
exceeding defined goals, mentorship and work ethic. (Once promoted to VP,
not eligible for award)
Vice President of Account Management and Client Solutions
June 2010-present
Added responsibility for the Client Solutions department while retaining
the Account Management team. The Client Solution team is responsible for
responding to all client RFPs and partnering with existing clients to find
solutions to their business needs.
. Partner with Sales team to create sales strategy for client RFP/RFIs
. Prioritize opportunities to manage pipeline of demand on organization
. Present ALG capabilities and processes to clients
. Develop new product requirements to align to industry changes and trends
to provide diverse products and services
. Updated internal processes to reduce re-work and create efficiencies
between Client Solutions and Sales teams
. Ensure presentations/solutions are tailored to meet client business needs
and highlights the benefits of partnering with ALG
. Create employee career paths, mentor for employees throughout the
organization, noted as the top leader in the organization that employees
want to work for
Vice President of Account Management
October 2008-present
Leader of the Account Management Department which consists of 22 employees
supporting over 30 key clients. The department strives to have clients
consider ALG as an extension of their teams instead of a vendor. Each team
member stays abreast of industry trends, client news and ALG's products and
services to provide strategic advice to our clients. Client roadmaps
created from the client's vision, mission and goals aligned to ALG's
product and services ensure success for both parties.
. Executive contact for client requests, new business opportunities and
escalations
. Internally, ensure all departments are working together to provide
seamless support to the client
. Leader of executive steering committees for department vice presidents
and directors involved in each project
. Decision maker on outsourcing work to suppliers, executing RFP and
selection process and negotiating contracts
. Ability to handle change from working in a dynamic marketing climate with
evolving requirements due to industry trends, marketplace competition and
economy
. Understand the importance of tailoring messages for the audience; from
client executives to IT teams to audit staffs and ensuring effective
communications across the organization
Key Accomplishments
. Successfully negotiated several multi million dollar contracts including;
pricing, terms, scope and service levels
. Lead a cost efficiency project to drive consumers to self serve channels
to reduce call center expense by 50%
. Achieved clients aggressive cost reduction initiative while increasing
ALG profitability
. Restructured client quarterly business reviews and received feedback from
every client that new structure provide the best review they had with ALG
and showed a strategic partnership
. Executed contract extensions for 6 major clients under renewal, 3 of
which were done through a RFP process
. Successful passed SOX, SAS70 and PCI audits for clients
. Met 100% of deadlines and billed several million additional dollars from
scope management for all major client launches
. Created and developed a new annual week long company spirit event to
foster team work and cross team interaction
Account Executive
January 2007-October 2008
Consistently achieved strong record of sales performance, new business
development, and strengthening client relationships by delivering enhanced
service solutions.
. Strategically solved both short term demands of the client, internal team
and subcontract partners as well as successfully develop and execute on
long term goals
. Negotiated pricing and contract terms with client and suppliers
. Created additional revenue, enhance profits, and generate new business
within numerous marketing teams
. Utilized consultative selling techniques to identify client needs
assessments and execute profitable solutions
Key Accomplishments
. Increased marketing programs supported for client from initial contract
of 3 programs supporting 25% of their sales to 16 programs and 41% of
client sales
. Increased revenue by 12% a year for both years in position
. Reduced client oversight from 4 people to .5 by becoming a subject matter
expert in the client's business
Account Manager- General Motors
January 2005- October 2008
. Managed scope and service levels of a 60 million dollar contract
. Successfully launched multi vendor, multi location, 70,000 hour business
process outsource project
. Managed ongoing operations and new development for infrastructure,
contact center, interactive voice response unit, 25 websites, marketing,
finance and application development teams
. Decision maker for escalated issues and risks with client executives
. Provides status and escalation to ALG President and client executives
. Experience working with cross-functional team environment with
accelerated deadline demands
. Ensure successful audits of SAS70, PCI, SOX and CMMi Level 3
February 1998-January 2005 Electronic Data Systems
Client Delivery Executive - General Motors
November 2003-January 2005
. Identified business opportunities and proposal development and
presentation to clients
. Served as the customer for some production support projects that
transcend multiple clients
. Managed the risks of the client's contracts to EDS' financial and
business performance expectations
. Contributed to the growth and development of employees by preparing
training plans, career plans, compensation plans, and objectives
. Managed 35 million dollar budget
Program Manager- General Motors
February 2003-November 2003
. Successfully launched 2 new banking products in the GM rewards system
. Interacted with the Account Managers to obtain funding and staffing
approvals for new projects
. Resolved and escalated issues that could not be resolved at the project
level
. Lead cross-project planning, dependency management, and conflict
resolution
. Reviewed the status of commitments, and the status, results, and issues
relative to performing the project's defined software process activities
on a periodic basis
* Promoted quickly through the company: Information Analyst (98-00),
Project Team Leader (00-01), Project Manager (02-03)
Education
Michigan State University Bachelor of Arts in Business
Administration May 1998