Sales Management

Keeli D. Armstrong

**** ******** *** ***** ( Lewis Center, Ohio 43035 ( 740-***-****

(***************@*****.***

Summary of Qualifications:

* Fifteen years of successful experience and leadership in manufacturing

and retail at the corporate level.

* Hands on experience in material planning, forecasting, sales,

purchasing, and inventory management.

* In-depth knowledge of manufacturing and retail operations, with a

particular strength in improving efficiency with effective supply

chain analysis, production planning, and product development.

Systems:

Demand Solutions Logility Oracle

SAP AS400 Expert in Microsoft

Office/Sharepoint

Work Experience

R.G. Barry Corp., Pickerington, Ohio (2007 to Present)

Sr. Sales Analyst

Performed all sales forecasting and budgeting functions for $27MM in sales

with the leading forecast accuracy within the entire corporation. Created

and owned the weekly vendor inventory reports including obtaining

information from various internal and external customer systems. Reviewed

and coordinated all contracts to ensure that all company policies, legal

requirements, and customer specifications were correct.

* Created and presented monthly, quarterly, and annual sales tracking

report for senior management team.

* Update all vendor systems and documents with product, factory,

compliance information for customers as Target (POL & Grovesite);

Kohl's & Macy's (Private Label); Sears (IMA); and American Eagle

(Tradestone/Pipeline).

* Organized a leadership team that included all levels of management

that defined the responsibilities for all areas to strengthen

processes and communication channels on new styles.

Wear Ever Inc., Lancaster, Ohio (2005 to 12/06)

Sold to Groupe SEB. The company relocated to New Jersey.

Forecast Analyst

Developed sales and demand forecast utilizing historical data, seasonality,

and feedback from Sales and Marketing for major customer accounts. Tracked

sales performance on new products. Led and coordinated monthly S & OP

meeting to inform senior management on inventory levels, sales performance,

and recommendations on maximizing profit margin.

* Developed reporting by product category to improve forecast error on

new and existing products.

* Analyzed retail sales data from Wal-Mart and Target POS to maximize

opportunity and profitability.

* Decreased forecast error by 25% in the first year.

American Signature Inc., Columbus, Ohio (2003 to 2005)

Merchandise Planner - Importing Division

Analyzed daily sales data and inventory levels to create product promotions

and advertisements. Created strategic financial plans at the individual

item level. Created product information and other communications to the

stores general managers.

* Developed a forecast by class to match merchandise trends.

* Restructured the transfer system to increase efficiency & decrease

cost.

* Developed and implemented Cross Docking Inventory System

* Maintained 97% Service Level

Keeli D. Armstrong

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Union Tools, Inc., Columbus, OH & Shepardville, KY (2001 to 2003)

The company was sold to Ames. The position was moved to Kentucky

Buyer/ Planner - Domestic and Importing Divisions

Purchased components for manufacturing facilities, as well as finished

goods from USA, China, & Brazil. Coordinated logistics with freight

forwarders and customs brokers. Prepared and presented reports to

management on capacity planning, WIP, finished goods inventory levels,

inventory turns and deliveries.

* Negotiated new purchasing contracts with vendors to achieve $150,000

annual cost reduction.

* Created and analyzed the production planning and component ordering

for the start up of a new production facility.

* Served as the purchasing representative at the product development and

marketing off-site strategy sessions.

Scotts Miracle-Gro Co., Marysville, Ohio (2000 to 2001)

Position was eliminated due to downsizing.

Senior Production Planner

Managed purchasing, production planning, and forecasting for thirteen sub-

contracted plants with sales of $150 million. Prepared monthly production

reports for the S & OP meetings. Minimized scrap losses through packaging

changes by analyzing sales, inventory levels and controlling production

schedule.

* Selected to serve on a cross functional team, which evaluated and

advised the strategic approach for marketing, sales, production, and

inventory levels for all brands and product lines.

* Reduced raw materials inventory from $9 million to $5 million; reduced

finished goods inventory from $14 million to $8 million, while

increasing fill rate from 85% to 98% in the first year.

Micro Electronics Inc., Columbus, Ohio (1995 to 2000)

Manufacturing Planner / Import Specialist - WinBook Division (1999 to 2000)

Maximized facility production performance utilizing materials availability,

plant capacities, and equipment. Modified production as necessary to

accommodate changes in the manufacturing environment. Coordinated with air

carriers and custom brokers on all inbound and outbound international

shipments.

* Demonstrated expertise in vendor communications, price negotiations,

second sourcing of products, and problem-resolution as applied to

finance team and distribution center.

* Analyzed market conditions of products and component materials to

determine current and future market impact on purchasing needs.

Merchandise Planner - Catalog Division (1996 to 1999)

Oversaw and ensured proper production control planning and scheduling to

meet sales forecasts and order requirements. Managed inventory to ensure

accuracy, on-time deliveries, and turn goals.

* Increased inventory turns from twelve to nineteen times per year.

* Developed inventory control policies and procedures, which

significantly reduced delays and resulted in greater than 97% of total

merchandise in stock.

* Developed an inventory control system, which eliminated out of date

merchandise by 50%.

Test Product Planner - Retail Division (1996)

Merchandise Specialist - Corporate Sales Division (1995)

Education

Bachelor of Sport Science, Ohio University, 1993

Major: Sport Management Minor: Art

Completed 7 Habits Program (Master of Effectiveness)

Ohio University Alumni Association - Steering Committee

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