Marketing Project

Lauren T. Sansone

** ****** **., ********, *.Y. *1747 ( Phone: 516-***-****

Email: ablex5@r.postjobfree.com

objective: To obtain a position that will complement and utilize the skills

acquired through my academic courses and internship experience while

enhancing the growth of a competitive company in the media/marketing

industry

Experience

Urban Daddy New York, NY

Editorial Intern January

- April 2010

. Pitched creative story ideas each week in editorial meetings

. Conducted research for developing stories

. Scouted and gathered information for local assignments

. Interacted with PR firms and media representatives

Cornerstone Communications, Ltd. New

York, NY

Public Relations Specialist

September - December 2009

. Pitched monthly wine events to specific media outlets

. Created an annual newsletter for Rias Baixas Winery

. Actively participated in creative sessions for press/trade events

. Developed press kits for their 6 represented wineries

. Tracked and compiled media clips

Hearst Magazines New York, NY

Public Relations Specialist

September - December 2008

. Developed and issued press releases for their 15 magazines

. Compiled media lists for story pitches

. Pitched monthly magazine stories to media outlets

. Created and updated ongoing press coverage reports

. Devised a new PR/marketing idea for Marie Claire through a Power Point

presentation for a final internship project

NBC Universal New

York, NY

Editorial Intern at Access Hollywood

June - August 2008

. Assisted producers in gathering research for story ideas

. Assisted producers out in the field while shooting News segments for

the show

. Responsible for logging important Entertainment News Stories to aid in

story development

. Assisted in the field with Talent's Daily Show Stand- Ups

. Assisted producers in scouting for shoot locations

Education Fordham University, Bronx, NY

Bachelor of Arts, May 2010

Major: Communications

Minor: Sociology

Cumulative GPA:

3.7

Achievements Fordham's Dean's List, May 2007- 2010

Semester Abroad, Spring 2009

Temple University, Roma, Italia

Skills Microsoft Office: Excel, PowerPoint,

Word, and Outlook

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