Sales Manager

Clifford L. Derdeyn, MPA

**** *********** . ******, ** ***** . 512-***-**** ? *********@*****.***

PROFESSIONAL SUMMARY

A sales professional who loves tackling complex sales processes and

building value for the customer. A track record of developing and

administering effective business growth and customer relationship

management strategies. Wanting to move into the field of Medical Sales,

with preferences in Orthopedics, Oncology, and Rehabilitation.

AREAS OF EXPERTISE

Sales Management/Medical Educational Sales/SaaS/Account Executive/Board

Member/Business Development/ B2B/B2C/Profitability/Turn-around/Start-

up/Market Research/Regulatory Compliance/Operations Management/CRM

Strategies/Blue Ocean Strategies/Change Management/Entrepreneurial/Self-

motivated/Tenacious/ Spanish Speaking.

KEY EXPERIENCE AND CONTRIBUTIONS

Sales/Sales Management

? Acquired more than $4million of new business in the first 3 quarters

of 2009 and had a revolving new client base of $6 million inside of

the first 18 months of working as a fleet manager.

? Coordinated 127 fuel site, 66 fleets of 3-30 tractors and 21 fleets

of 30-50 tractors, 18 third party repair facilities and 7 class 5-8

repair facilities ranking 2nd nationally within Precision Tune Auto

Care for fleet sales for 5 straight quarters. This coordination

resulted in a White paper being requested by corporate for trend

modeling.

? Took a potential $250K loss and turned it into a $324k gain. This was

accomplished through product knowledge, sound technical understanding,

and pursuit of design flaws based on the mechanical forensics.

? Produced cumulative effect of a 36% increase in overall enrollments.

Exceeded $2.5 million sales goal by $900,000 dollars inside the team's

first 3 months. I modified work schedules, to accommodate reps

producing 10% increase in production. This was accomplished by

modifying work schedules to account for the needs of personnel.

? Implemented incentive programs and healthy competition between sales

reps. Created teams to generate more income including personal

training/massage/group athletics. The result was an increase of sales

by 40% over a 12 month period and the creation of a new corporate

brand.

Business Development

? Increased revenue by $2.4 million in the first year by creation of

Corporate One brand. With the aide of the Sales Manager, we created a

corporate outreach program that extended gyms into corporate campuses.

It would be controlled, operated, and serviced by fitness

professionals with the company paying a "rental" fee of equipment to

include, group,personal training packages and subsidized membership.

Brand was adopted company-wide and is currently in use in 10 of

Austin/Round Rocks largest employers under the same model.

? Increased visibility of organization. Contacted sources such as the

American Red Cross, Blood Drive Center, local restaurants and radio

media. 800 attended.

? Increased enrollments across all programs by 19% or an additional

$475K. I was able to synergize through multiple sources on several

community awareness programs to create groundswell by using viral

marketing to bring the school to the attention of decision makers.

Program Development/Management

? Grew department by 490% becoming the highest revenue producing area

of the organization which created 3 full time positions as a direct

result of the demand, 30 part-time employees, 2 full-time

administrative positions, and 1 Director position.

? Created monthly British Bike Club Church. Every other Sunday they

held a local classic bike competition and services. It was a victim of

its own success, although it lasted five years. In a restaurant space

built to accommodate 50 people, we had 500+ people in one weekend.

Regular customers and neighbors complained. Earnings: $15K per event

weekend.

Database Development/Record-Keeping

? Created a master database that would cross reference documents across

facilities for the purpose of sourcing and identifying Chattel

Mortgage Records, Birth, Marriage, & Death certificates, Probate cases

closed and open, Lien documents, historical property ownerships, right-

of-ways with a beginning date of 1888 to current. Included the

processes and forms required to access all historical records.

Database has been expanded but is currently being used by the Austin

History Center, The County Clerks Office, and Attorney General's

Office, as well as the common people coming in to find information.

CAREER HISTORY

Business Analyst, International Profit Associates, Chicago, IL (2009-2010)

Director of Admissions, The Academy of Health Care Professions, Austin, TX

(2008-2009)

Fleet Sales Manager, Precision Tune Auto Care, Austin, TX (2005-2007)

Personal Trainer/ Fitness Tech, Texas State University (2001-2004)

Manager/Personal Trainer, The Hills Fitness Center, Austin, TX (2001)

Kitchen Manager, NXNW Restaurant, Austin, TX (1997-1998)

Life Skills Counselor, Brown Schools, Austin, TX (1996-1997)

Co-Proprietor, Ski Shores Caf , Austin, TX (1990-1995)

EDUCATION AND TRAINING

MA, Public Administration, Texas State University, San Marcos, TX

B.A., English & Psychology, Texas State University, San Marcos, TX

RMSR Cert, National Association of Medical Sales Representatives,

Arlington, Va (OCT 2010)

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