Sales Manager
Resume:
MICHAEL L. WALL
Centerville, OH 45458
abldzk@r.postjobfree.com
SUMMARY
Results-oriented marketing professional with a strong work ethic and track
record in new business development, program implementation, sales liaison,
project management, and new product introduction. Effective interpersonal
and communication skills with broad knowledge of marketing strategy and
tactical applications. An independent self-starter, committed to problem-
solving, customer relations and attention to detail. Enjoy building both
internal and external collaborative alliances.
CORE COMPETENCIES
Relationship Management Marketing Program Implementation
National Account Retention Strategic & Tactical Planning
Product Training Project Management
Demand Forecasting & Planning Six Sigma Process Improvement
New Product Introduction Cross-Functional Team Building
Sales Proposals Supplier Relations & Negotiations
Lead Generation (Trade Show) Research: Competitive Pricing, Customer Trend
New Business Development Analysis & Product Mix In Oracle
PROFESSIONAL EXPERIENCE
AVERY DENNISON, Retail Information Services Division, Miamisburg OH
2002 - 2009
Global Leader in retail brand management and supply chain management
solutions.
Senior Product Manager, Merchandising Products
. Managed and fully supported a $6M-$8M product line to a 40% annualized
Gross Margin.
. Integrated a successful $2.2M fastener line conversion with Avery
Dennison acquisition.
. Sourced, quoted and launched new products to sales channels achieving $4M
revenue.
. Developed promotional programs and sales incentives resulting in national
account penetration.
. Facilitated all B to B tactical marketing programs for FreshMarx, a start-
up food safety division achieving 300% growth in 4 years. Targeted our
marketing to all national restaurant chains.
. Improved and implemented the process cycle time for sales quote, new item
setup and year-end product line review, streamlining order flow
efficiency.
. Led cross-functional team meeting for quarterly report to senior
management.
. Trained sales channels and developed content for national sales meetings.
GE CAPITAL Information Technology Solutions, Newport, KY
2000 - 2001
Technology Reseller with hardware, software and services product offering.
Marketing Product Manager, Products Division
. Managed relationship alliances with 15 vendors in four vertical segments
and achieved the total budget goal of $122M. Coordinated all national
marketing development funding programs.
. Researched market share and conducted SWOT analysis resulting in a
targeted vendor approach and blended product margin of 12%.
. Negotiated contract pricing and leveraged vendor relationships netting
$640K of new funding.
. Achieved 85% sales participation of web-based training modules by
launching and coordinating an HP "Color in the Workplace" laser printer
awareness campaign.
Michael L. Wall 937-***-****
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FIFTH THIRD BANK, Dayton, OH 1995 -
2000
One of 14 affiliate banks of Fifth Third Bancorp, the parent acquisition of
Citizens Federal Bank.
Marketing Representative, Trust and Investment Services Group
. Managed and cultivated personal trust and corporate clientele including a
$500M client.
. Developed $37M cash management accounts in school district and
municipality sectors.
. Proposed a referral incentive program, resulting in a 40% increase for
Trust Group.
. Created and implemented a Dayton area Culture Works internal campaign for
900 employees at request of the affiliate president.
C.H. DEAN AND ASSOCIATES, Dayton, OH 1993 - 1995
A Registered Investment Advisor with $5 billion assets under management.
Portfolio Marketing Manager, Merrill Lynch Consults Group
. Designed and Presented investment workshops for 3,400 client base in a 7-
state coverage area.
. Increased market share in territory by 30% and retained customer assets.
. Consulted with Merrill Lynch clients for investment rationale and long-
term strategy.
HOWIE AND ASSOCIATES, INC., Atlanta, GA 1990 - 1993
Contingency search firm with emphasis on medical sales/sales management.
Executive Recruiter, Medical Division
. Established and retained relationships with Fortune 1000 companies.
. Sourced potential candidates for relevant skills and influenced the
selection for clients.
. Recognized for excellence and acquired advanced industry training
credential.
EDUCATION
Bachelor of Arts, Psychology
University of Toledo, Toledo OH
PROFESSIONAL DEVELOPMENT
Defense Acquisition Academy (DAA)-Acquisition Logistics Management
Black Belt Trained and Certified in GE Six Sigma Methodology
GE Negotiation Skills
Cannon Financial Institute
Dale Carnegie Human Relations Graduate and Goal Setting Award
Xerox and PSS Sales Training and Role Play Award
COMMUNITY LEADERSHIP
Past President, Optimist of the Year and Board Member: Centerville Noon
Optimists Club
Created and launched the Avenue of Flags, Centerville Noon Optimists
Habitat for Humanity
Past Chairman, Dayton Area Chamber of Commerce Ambassador Club
Past Chairman, Culture Works Annual Fundraiser for Fifth Third Bank
Youth Coach for Baseball, Soccer and Basketball
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