Sales Marketing

John Meehan 513-***-**** ****

Essex Glen

abldvs@r.postjobfree.com Morrow, OH

45152

Objective & Skills

Seeking a marketing position in a service, business-to-business or

manufacturing environment. Ideal position would utilize my skills and

expertise in building successful integrated marketing and communications

programs.

Skilled in:

. Developing and writing marketing plans;

. Product development and competitive analysis;

. Sales support and building distributor relations;

. Pricing strategies and profitability analysis;

. Creating advertising campaigns and marketing-communications

plans;

. Copywriting, public relations, and graphic design;

. Managing print and media budgets;

. Developing and maintaining web sites;

. Community outreach to a variety of public and business

organizations;

. Managing events and fund-raisers;

. Database tracking and analysis;

. CRM (Customer Relations Management) data input and

evaluation;

. Developing partnerships in both private and public arenas.

Experience

7/04-10/08 Product Marketing Director - Ferno-Washington, Inc., Ille

Division, Wilmington, OH

This division markets aquatic therapy products for humans, horses and

small animals.

. Developed marketing communications programs - was

responsible for a $400,000 national media budget and a

$175,000 print budget; also responsible for trade

advertising, direct mail strategies, web site and tracking

leads from various sources.

. Developed and managed new and existing product lines - was

responsible for monitoring competitor products; developing

new products and upgraded features to existing products;

and developing pricing strategies and overseeing cost

controls. Develop business plans for new product lines and

fiscal strategies. Oversaw the launch of the Aqua Pacer and

Aqua Paws Plus, two underwater treadmills for the

veterinary market.

. Liaison to professional advisors - worked with a national

professional coalition of veterinarians (Scientific

Advisory Board) for product development, and a network of

influential trainers and vets in the equine and small

animal market for product ideas and enhancements.

. Built distribution networks - was responsible for expanding

and maintaining distributor relations.

. Attended national trade shows - was responsible for

attending trade shows and for tracking and distributing

leads for the sales force.

. Sales support - supported the National team of Regional

Sales Managers in any way needed to complete their sales

endeavors.

. New-product launches - oversaw the launches of ten new products.

7/02-7/04 Marketing-Communications Director - Ferno-Washington, Inc.,

. Was responsible for the marketing-communications for all

corporate divisions. Oversaw the company's marketing,

advertising, PR, and media communications with accompanying

budgets. Also responsible for developing a data-based web site

and the production of a 260-page full-product catalog.

3/98-6/02 Marketing-Communications Director - Core Behavioral Health

Center, Cincinnati, OH

Mental health care provider.

. Marketed the service organization to the general public -

was responsible for promoting the funding and passing of

the Hamilton County mental health levy.

The 1998 levy passed with 56% of the county's votes - 5%

higher than projected.

. Procured other funding sources - was responsible for

external funding opportunities including grants and

corporate sponsorships.

. Developed the marketing communications mix - was

responsible for developing a new identity and accompanying

marketing/advertising materials including a new name and

logo, service brochures, print ads, PR and web site.

. Coordinated two annual events - was responsible for two

annual events: a dinner gala and "Hooked on Fishing, Not on

Drugs," a family fishing event to promote the agency's drug

addiction services. Coordinated both events. Procured

corporate sponsors, produced ads and promotions, tracked

attendance, costs and proceeds.

5/96-3/98 Marketing Manager - Greater Cincinnati Chamber of Commerce,

Cincinnati, OH

Chamber's Government Affairs and The Downtown Council divisions.

. Developed events and accompanying communications mix - was

responsible for promoting the efforts of the Chamber's

Government Affairs, and all downtown events produced by The

Downtown Council.

. Managed marketing-related projects - was responsible for

project development and supporting the major events

(Oktoberfest, Taste of Cincinnati and others), the

communications and printed materials, managing budgets and

schedules, and tracking specs and details in the department

database. Coordinated projects with outside vendors.

8/91-5/96 Self-employed - Freelance Creative Services, Cincinnati, OH

. Provided marketing communications and print management -

served local consumer/retail and b-to-b clients and small,

local advertising agencies.

4/87-8/91 Creative Director - Jackson/Ridey & Company, Inc., Cincinnati,

OH

Regional consumer and b-to-b advertising and PR agency.

. Developed creative direction for this full-service

advertising agency - worked with clients to understand

marketing goals and objectives, and developed creative

communication solutions with writers and art directors.

Also served as the in-house producer of television, radio

and video productions.

Education

Bachelor of Fine Art, Ohio University

Focus in Advertising and Graphic Design. Graduated with Honors.

Contact this candidate