Sales Marketing

Michelle Ann Patterson, MBA

*** **** **., #** ** Hackensack, NJ ** 07601 ** 917-***-**** (C) **

**********@***.***

MARKETING AND NEW BUSINESS DEVELOPMENT

Strategic Alliance Market Development Strategy Product Management

PROFESSIONAL PROFILE

. Results-producing executive with 19 years of offering successful

leadership in planning and leading business strategies in support of

goals and objectives.

. Known for delivering record-breaking revenue and profit gains within

highly competitive business and consumer verticals.

. Exceptional communicator with strong negotiation, problem resolution

and client needs assessment aptitude.

. Equally effective at identifying opportunities, developing focus, and

providing tactical business solutions.

AREAS OF EXPERTISE

-Solution Selling to C-level Executives

-Strategic & Tactical Planning

-New Business Development

-Public Relations

-Marketing & Digital Strategy

-Product/Program Development

-Growth Strategies

-Web Development & Management

-Budget Preparation/Administration

-Successful Product Launches

-Developing Relationships with Key Customers

-Team Leadership & Building Staff Development & Motivation

-P&L Management

-New Business Launches

-Market Research Analysis

PROFESSIONAL EXPERIENCE

Chief Navigation Officer, THE M.A.P. GROUPE LLC-Hackensack, NJ

2009-present

Provide strategic marketing development and marketing activities to

corporations, small businesses, authors and individuals looking to reach

their full business and personal success to fuel growth. Supported

marketing initiatives with technical documentations, online marketing

materials and social media strategies. Clients included Macmillan New

Ventures/Prep-U, Wolters Kluwer Health/Lippincott Williams & Wilkins, Life

Work Strategies, PFF Entertainment and Specialized Therapy Associates.

Notable Accomplishments:

V Conducted web-based training and demonstrations for potential and

existing customers for online assessment engine.

V Assisted in planning and execution of market research activities

(surveys, focus groups, reviews, faculty interviews, competitive

reviews) for current and potential customers.

V Created and assembled marketing and training materials for sales

representatives and editorial teams for sales presentations, sales

conference and key account meetings.

V Executed marketing campaign strategies for medical textbook publishing

company that included email blasts, SEO, SEM and micro-website

launches. Targeted higher education in undergraduate and graduate

programs for professors and students.

V Interacted and corresponded with sales representatives, managers, and

discipline teams on a weekly basis.

V Developed overall marketing plan and initiated solicitation of key

client base for sales, marketing, product development, and strategic

partnerships/alliances for northern New Jersey doctor's office.

V Managed marketing key messages for small business owners to help re-

position their business and drive sales in retail channels.

Executive Director of Marketing, KAPLAN PUBLISHING--New York, NY

2007-2009

Brought in to create performance-driven culture that ensured accountability

and personal responsibility, led, developed, coached, and motivated 5

member team - in product management, public relations, website,

development, and package design - to accomplish key corporate business

objectives.

Notable Accomplishments:

V Managed the entire sales cycle, with success in single-handedly

targeting, soliciting and growing accounts-including business valued

at $1.5 million new revenues.

V Built and cultivated strong marketing relationship across internal

sister company channel sales/marketing teams and national partner C-

level management.

V Performed initial marketing research and competitive analysis using

Nielsen Bookscan data, defined target consumer profile, organized new

product-line development, and collaborated on marketing strategy.

V Managed market-positioning efforts and led brand-development

initiatives that differentiated company's products and services;

ensured compelling value propositions and created detailed go-to-

market plans that delivered value to market and provided new business

opportunities; raised consumer sell-through of key branded products by

20%.

V Maximized digital marketing and social media for successful launch of

new publishing categories for legal, medical, and allied health.

Resulted in an increase of 5% in sales.

V Leveraged end-user experiences and best practices for joint marketing,

media/analyst relations, and corporate brand advertising

opportunities; resulted in an increase of sales of 6%.

V Managed the marketing budget strategically to maximize results;

resulted in a savings of 12%.

Director of Marketing, GLOBE PEQUOT PRESS - Guilford, CT

2005 - 2007

Functioned as a change agent leading the strategic and tactical marketing

efforts, including defining, building, positioning, identity messaging, and

communications strategy. Lead and managed direct forward-thinking marketing

team of 15 that included Publicity, Marketing, Website and Creative

Services.

Notable Accomplishments:

V Negotiated strategic partnerships and sponsorships with leading

magazines, consumer product companies and retailers. Drove up target-

market product sales by 27% through designing and launching a new

marketing program.

V Developed and executed brand strategies for multiple imprints in

business and consumer facing marketing utilizing integrated online and

offline campaigns.

V Implemented strong PR program to create and maintain high profile and

leadership position. Managed outside PR firm.

V Successfully developed and executed creative positioning, sales and

collateral materials, ad campaigns and media plans for new catalog

season; achieving a 30% increase of sales within 6 months.

Marketing Manager, JOHN WILEY & SONS, INC - Hoboken, NJ

2000 - 2005

Developed and executed successful business and consumer facing marketing

strategies (tradeshows, direct mail, online marketing, advertising,

publicity, subsidiary rights, event planning, and brochures) which led to

an increase in sales.

Notable Accomplishments:

V Managed strategic partnerships with Black Enterprise Magazine, CNBC,

Forbes Magazine, AdWeek Magazine, BrandWeek Magazine, and National

Association of Realtors. These alliances contributed to 64% of the

total revenue for the product line.

V Led internal teams on web content and promotional messages, research

demographic targets and project timelines.

V Authored and managed creation of all new product collaterals including

those for direct and indirect channels.

EARLY CAREER DEVELOPMENT

Associate Publisher, Random House, Inc - New York, NY

Product Marketing Manager, Hungry Minds, Inc-- New York, NY

Sales Representative, Pearson Education - Upper Saddle River, NJ

Business Manager -The Torch, Roosevelt University - Chicago, IL

Marketing Representative-Freeport Journal Standard-Freeport, IL

EDUCATION

MBA--Marketing, Roosevelt University, Chicago, IL

BA--Business Administration and Fashion Merchandising, American

Intercontinental University, Los Angeles, CA

PROFESSIONAL AFFILIATION

American Marketing Association

Member

Women in Communications Member

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