Sachin Sahni
*** ****** ****** **** **. W, Apt. *09 E, Cincinnati, OH 45220
Contact: abldst@r.postjobfree.com / 513-***-****
Permanent Resident of USA
Skill Summary
. An MBA with global experience in Market Research and Project
Management
. A Marketer with specialization in Consumer Packaged Goods Marketing
and New Product Development
. Drafted several discussion guides and questionnaires, both open-ended
and closed-ended, as per the nature of the research
. Proficiency in conducting qualitative and quantitative research
followed by interpreting of data into insights
. Ability to analyze complex data and disseminating the results in a
clear and concise way
. Finalist in the Annual MBA Case Competition, Winter 2009 and earned
scholarship for the same
. Formulated a business plan of selling "Audio Textbooks" online as the
capstone project for the MBA program, Spring 2009
Education
Master of Business Administration (Marketing), University of Cincinnati,
Cincinnati, OH June '10
Bachelor of Commerce Honors (Finance & Marketing), University of Delhi, New
Delhi, India May '07
Experience
Apex Industrial Technologies, Mason, OH, Market Research Analyst Intern
June '10 - Present
. Developed a marketing campaign for Nestle USA for promoting product
offerings to the targeted brands
. Compiled a sales playbook incorporating consumer buying behavior and
sales methodology utilized by the sales force
. Prepared a project management report regarding the feasibility of
mobile payment for vending machines in USA
General Electric Aviation, Cincinnati, OH, External Market Research Analyst
Dec '09 - June '10
. Formulated the research design and build a plan of action for timely
and efficient completion of the project work
. Explored new product opportunities for effective space utilization and
alternative applications for the current product line
. Estimated market share for the aerospace propulsion research center by
conducting market research and competitive analysis
Vodafone Essar Cellular Limited, New Delhi, India, Marketing Intern
July '09 - Aug '09
. Identified the reasons for increased service deactivations at the call
center and provided solutions to overcome the same
. Surveyed retailers and consumers to propose suggestions for boosting
the sales of the "Retailer Caller Tunes Service"
. Conveyed actionable recommendations to reduce the gap between the
subscribers and surfers of internet over the phone
Wal-Mart Stores, Inc., Cincinnati, OH, Sales Associate
July '08 - April '09
. Generated significant amount of revenue for the company by performing
multiple tasks and following stipulated deadlines
. Proposed innovative and cost effective solutions for effective display
of products to ensure outstanding customer service
. Trained new hires by adopting techniques learned from the supervisor
and evaluated the performance for improvements
Summit India, U.P., India, Project Coordinator
July '07 - April '08
. Coordinated the work of every department along the process to ensure
efficient and timely completions of projects
. Interacted with clients on a regular basis to better understand their
needs and comply those needs with the company's process
. Managed a project which involved exporting of 30,000 ready-made
garments within 90 days from the order confirmation
Projects
Procter & Gamble, Cincinnati, OH, Fall 2009
. Proposed concepts such as cleanser pen and cleansing dots by
generating insights from qualitative consumer interviews
. P&G executives were interested in developing at least five out of the
eight prototypes that were displayed to them
Export Packaging Services, Cincinnati, OH, Fall 2009
. Executed a field case study to understand the key issues faced by the
company and proposed an e-mail marketing plan
. Finalist in the 26th Cecil Boatright business case competition, 2010
for the small business institute field case report submitted
Bridge Worldwide, Cincinnati, OH, Spring 2009
. Drafted the questionnaire for interviewing the CEO to inquire about
their current offerings and future growth opportunities
. Expressed the insights gained in the form of a detailed business
report followed by a presentation to the faculty members
National Underground Railroad Freedom Center, Cincinnati, OH, Spring 2009
. Redesigned the website layout and utilized Google Analytics to track
the number of visits paid by the viewers to the website
. Recommended ways to lower the bounce rate of the website and increase
the sales of the online gift shop