DIANA WILLOCK
*****.*******@*****.***
SUMMARY OF QUALIFICATIONS
> Dedicated and self-motivated individual offering a solid educational
background in public relations, advertising, and communication with
extensive hands-on experience in quality customer service, and retail
business strategies.
> Excellent communication, organization and time management skills. Strong
multi-tasking abilities, needing little or no supervision. Work well both
independently and as a contributing member of the team.
> Excellent interpersonal skills with a proven record of achievement in
generating long term customer commitments through superior customer
service.
> Proficient in Windows, Microsoft Office (Word, Excel, PowerPoint), Adobe
Photoshop, and the Internet.
EDUCATION
Grand Valley State University, Allendale, MI
May, 2009
> Bachelor of Science in Public Relations and Advertising/GPA 3.8 in major
coursework
> Coursework included: Business Communications, Global Communications,
Technology in Advertising and Public Relations, Advertising Copywriting,
Advertising and Public Relations Campaigns
> Major project: Participated on team as account executive in
Advertising/PR Campaigns class to design an advertising campaign to
attract young families to the Village of Spring Lake. This included
identifying the target market, further developing Spring Lake's brand
image, developing advertising materials (brochures, ads, etc.) and
presenting a final proposal to the Spring Lake Village Council.
> Accepted to the GVSU Masters of Business Administration program for fall
2010
MARKETING INTERNSHIPS
Saint Mary's Health Care, Grand Rapids, MI
January 2009 - April 2009
> Assisted with event planning, web content, email communication with
customers and vendors, and corporate relations.
> Organized sponsorship of 2009 National Senior Health and Fitness Day for
Saint Mary's Health Care. Also planned booths and lecture series.
> Assisted with preparation, promotion, and execution of the Hauenstein
Center Grand Opening and West Michigan Women's Expo.
> Updated web content for new bariatric program being introduced by St.
Mary's.
EXPRESS, Grand Rapids, MI May 2008 -
August 2008
> Partnered with the Brand Experience Manager to execute floor sets and
update marketing changes
> Reviewed weekly sales reports to determine the best/worst selling
products and how to adjust displays to increase sales
> Completed weekly recalibration of store to ensure all product is
available on the sales floor to maximize sales
EMPLOYMENT HISTORY
Sales Leader
Bath and Body Works, Grand Rapids MI
April 2010 - Present
> Ran the sales floor tracking actual sales vs. sales plan to meet the
day's sales goals.
> Led a team of sales associates to achieve daily goals. Provided "in the
moment" coaching, delegated tasks, adjusted number of sales associates
scheduled to meet sales goals.
> Responsible for store opening/closing routine including balancing
registers, completing daily summary paperwork, processing payroll.
Sales Associate
Helzberg Diamonds, Pier 1 Imports, EXPRESS, Grand Rapids MI
April 2006 to March 2010
> Ensured quality customer service and accurate cash transactions.
Performed restocking functions, as necessary.
> Used suggestive selling to increase sales of merchandise as well as the
number of applicants for store credit card. Demonstrated strong
communication skills externally with customers and internally with
associates to close sales.
> Promoted to Advanced Cashier at Express within 4 months.
PROFESSIONAL ASSOCIATION
GVSU Alumni Council and Grand Rapids Young Professionals[pic]