Sales Manager

pete tonsager abldhv@r.postjobfree.com

Waconia, Minnesota 55387 m: 612-***-**** + h: 952-***-****

qualificationS

High-performing Sales, Marketing, and Product Management Executive with

over 15 years' experience leading substantial increases in revenue, profit,

and team performance. Manages budgets of $10-43 million. Builds effective

teams in engineering, sales, quality control, manufacturing, design, cost

accounting. Formulates structure and processes for international sourcing

and sales.

+ Research & Development + Strategic Planning + Cross-

functional Leadership

+ Supply Chain + Multi-Channel Sales + Client Relations

professional experience

BIOVATION, Plymouth, MN 2010-Present

Director of Sales and Marketing

Lead sales and marketing strategy for start-up manufacturer of

environmentally preferable architectural products. Establish and coordinate

multiple sales channels, including authorized partners, independent reps,

dealer partners, OEM accounts, and internal sales staff.

. Created sales and marketing strategy on track to achieve profitability in

company's first 12 months.

. Ensured continuity of sales practice and increased revenue by developing

criteria for sales staff and leading recruitment, testing, and hiring.

. Initiated contact with new customer with international distribution and

sales that will increase revenue 18-21% in its first year.

. Developed pricing strategy to promote ongoing profitability and revenue

increases.

LIBERTY DIVERSIFIED INDUSTRIES, Minneapolis, MN 2006-2010

National Sales Manager, Technology & Product Development

Managed two independent departmental budgets totaling $14 million for

international company of 1,700 employees worldwide and revenues of $600

million. Directed efforts of Research, Engineering, Design, and Quality

Control departments across 3 remote manufacturing facilities. Coordinated

sales efforts with manufacturing, ensuring high level of customer

satisfaction while maximizing product production flow. Initiated component

sourcing and manufactured product selling in Asian and European markets.

. Established division profitability for first time in its 28-year history

as member of 4-person management team controlling budget of $27 million.

. Managed sales team that completed FY2010 23% ahead of budgeted commitment

and 18% ahead of FY2009 while improving overall gross margin 8%.

. Established alignment and collaboration among Engineering, Design,

Quality Control, and Sales groups; utilized review process to mentor and

coach employees for growth.

. Recruited scientists and established $4 Million R&D lab.

. Generated 12 new product ideas in first 12 months by overhauling new

product design area.

. Optimized QC program by combining 3 plants under one controller.

. Improved communication and job satisfaction despite internal stressors

imposed by loss of GM and crash of key markets.

REHAU, Rehau, Germany 2003-2006

Regional Sales Manager

Oversaw product introduction, sales management, and P&L in an 8-state

territory for a privately held, $3 billion manufacturer of specialty

polymer components for the aerospace, automotive, and building products

industries. Interacted with customers, engineers, and production personnel

to satisfy customer product needs. Outsourced component parts for

customers, handling logistics and supply chain to meet manufacturing

requirements.

pete tonsager Page Two

professional experience (Continued)

REHAU (Continued)

. Increased new customer base 13% while growing revenue from existing

customers 8%.

. Expanded sales by identifying new opportunities leveraging company's core

strengths.

. Established 6 product lines as independent value centers, managing the

value-add sell to end users.

. Managed products targeted at the architectural, automotive, and aerospace

markets.

PHENIX BIOCOMPOSITES, Mankato, MN 2001-2003

VP Sales & Marketing

Focused sales efforts for environmental building products manufacturer to

the commercial construction and architectural markets. Reported directly to

CEO and corporate stakeholders on all sales and marketing budgetary

results. Managed internal and external sales and marketing staff of 8 as

well as 20 external product reps in U.S. and overseas. Coordinated sales

and marketing efforts to U.S. and Asian markets.

. Recruited to establish sales volume making the company attractive to

outside investors despite bankruptcy status.

. Increased sales 28% by leading transition from manufacturing-driven

strategy to product pull-through, marketing-driven strategy.

. Conducted market research and directed advertising campaigns for unique

line of products.

. Maximized satisfaction of existing customer while increasing exposure to

market competitors and establishing an overseas presence even during

company bankruptcy.

LANE STANTON VANCE, Industry, CA 1998-2001

Director of Marketing

Recruited to lead marketing strategy for 3 new products per year for

privately held building products wholesaler covering 13 Western states.

Sourced international product line for import and sale. Trained sales force

on value selling.

. Achieved double-digit sales growth year-to-year by leading strategic

planning to effectively position new product additions within existing

product mix.

. Differentiated our business from competitors by becoming key resource to

primary client base in 11-state area.

. Led redesign of company website, including e-commerce, search engine

marketing, and CRM functionality.

Previous Experience:

PHENIX BIOCOMPOSITES, Mankato, MN, Technical Sales

NATURAL RESOURCES RESEARCH INSTITUTE, Duluth, MN, Junior Scientist

education

UNIVERSITY OF MINNESOTA, Duluth, MN, BS in Political Science, minor in

International Studies

Professional Development:

. Finance for Non-Financial Managers, Carlson School of Management

. Protecting your products in a global marketplace

. Professional Selling Skills, Achieve Global, Leesburg, VA

affiliations

. American Society of Mechanical Engineers

. Product Development and Management Association

Contact this candidate