ROBYN COBB

*** ***** ****** **** • Alpharetta, Georgia 30005 • 404-***-**** • abldhs@r.postjobfree.com

M ARKETING E XECUTIVE

Social Media Strategist / Branding / Strategic Positioning/Public Relations

Highly focused, passionate marketing and business leader with extensive experience championing

substantial sales and profitable growth. Proven ability in the visioneering of creative marketing strategies

and programs to deliver immediate results. Experience in revitalizing organization performance via

cutting-edge analysis, strategic planning and business development programs. Recognized as an energetic

leader, strong motivator, noteworthy communicator and exceptional innovator with superior business

acumen.

• •

Strategic Market Planning New Market Penetration

• •

Digital/Social Media Market Research & Analysis

• •

Public/Analyst Relations Team Building & Management

• •

Marketing Collateral Development Budget Preparation/Administration

• •

SEO, SEM, Event Planning

• •

Direct Marketing Visionary leadership

P ROFESSIONAL

E XP

ERI

ENC

E

MARKETING STRATEGIST, 2009-present

Social Media, Branding, Blogger Relations, Start Ups

Working closely with technology startups and various businesses in B2B and B2C in a key role to provide

strategic leadership in the formulation of the marketing vision and plan. Education on how to introduce

and implement a social media strategy that builds an engaged community. Building solid relationships

with key evangelists and bloggers to educate and create awareness. Blogging on behalf of the brand, and

various executives.

Selected Contributions:

Worked closely with the CEO of Cliqset, a social media startup to define the marketing vision

and strategic plan for a go to market strategy

Defined detailed marketing and PR strategies that grew the community 114% in one month

Worked closely with Boxee team and Launch Squad on the Boxee/Cliqset big reveal managing

and coordinating, PR, Blogger outreach, community engagements during event

Served as the liaison between development and the marketplace to define and translate technical

specifications and customer requirements for broader adoption

Conducted market research to define and penetrate key market segments

Served as product/company evangelist speaking at conferences, doing product demos and press

interviews. (Internet Summit, SMB Forum, New Media Atlanta, Web Expo NYC, Product Camp)

Defined and executed the digital strategy including blogging, SEO, social networking

ROBYN COBB Page Two

Professional Experience Continued

Identified and educated industry analysts and leaders to create excitement and buzz for new

technology introductions

Planned the successful global launch of the social community, including all online materials,

press interviews and demos, timing around key industry events

Building and developing community, engagement and brand advocates

Founder of Social Strategy Project workshops designed to assist organizations in the B2B

segment to develop and execute new media strategies

DIRECTOR, MARKETING 2006 – 2008

Premiere Global Services – Atlanta, Georgia, Global Provider Communications Technologies

Define strategy to develop, execute, and manage comprehensive marketing plan encompassing integrated

marketing initiatives designed to penetrate and grow targeted vertical market segments. Plan and carry out

regional market research and analyses. Play integral role in product development activities. Lead and

direct forward-thinking marketing team. Design and implement key strategies for thought leadership.

Selected Contributions:

Visioneered and successfully executed the integrated strategy and tactical plan for digital media

including, blogging, building and recruiting 2 communities, PR and online advertising

Briefed executives on market conditions, industry news and marketing effectiveness

Worked closely with Product Management and Development in defining and advancing technical

and customer requirements from concept to the marketplace

Served as Solutions Marketing Director for Document Solutions division grew revenues over

40% in two quarters

Conducted market research to define key vertical segments and positioning to create and execute

successful marketing strategies to grow market share and revenue quickly and efficiently

Orchestrated development of the company's first competitive response system, integrating

competitive intelligence with marketing programs specifically designed to disrupt the global

unified communications marketplace

Served as Channel Marketing Director for Middle Market new product introductions ( mobile,

eMarketing) exceeded business plan by 20% closing at 120% of plan

Created and collateral to support the online and traditional marketing channels

Responsible for the implementation of marketing campaigns across all channels and mediums

Appointed to Forrester’s advisory board for the FLB

Speaker at Speechtek 2007

MANAGER, MARKETING COMMUNICATIONS, 2005 – 2006

Siemens Energy & Automation – Norcross, Georgia

Developed and managed a wide range of marketing tools, including promotional materials, direct-mail

pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and

analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs.

Maintained communication with management to ensure marketing activities aligned with business goals.

Provided leadership and direction to marketing associates to guide the creation of marketing materials,

public and analyst relations and ensure congruence with objectives.

ROBYN COBB Page Three

Professional Experience Continued

Selected Contributions:

Defined and launched the first new media campaigns to introduce SEA as a current, innovative

brand (gaming, podcasting, seo)

Launched first SEO campaign for wireless automation as part of a pilot project with Google,

resulting in other BU’s following the plan and model

Planned, and coordinated product launches, including: marketing materials, industry events, press

interviews, presentations

Worked closely with engineering to understand and define market and customer requirements

Launched most successful HMI campaign in US history generating 250 actionable leads

generating and a 5% revenue lift in 60 days

Planned and led execution of all online and print advertising campaigns that led to 5x ROI

Created and executed successful marketing communications strategies that resulted in the BU

closing 15% over plan

MARKETING CONSULTANT, 2003 – 2005

Atlanta, Georgia

Worked with a variety of technology organizations to carry out a full range of marketing functions.

Established product selection, pricing, and programs. Provided strategic guidance for integrated

marketing promotions and in communicating marketing programs. Developed creative, print, and online

marketing collateral.

Selected Contributions:

Define and successfully manage key events such as tradeshows, technology seminars and joint

customer events globally

Develop and manage integrated multi-touch campaigns from strategy to creative through

execution including measurement and reporting

Generate brand awareness and leads through the use of traditional and online mediums

MARKETING MANAGER, 2000 – 2003

Universal Instruments, Binghamton, New York

Create, implement and manage all direct/database-marketing programs globally, including assisting sales

in identifying target audiences, target offers and measurement techniques for prospects as well as channel

partners. Maintain ongoing relationships as well as build new relationships between marketing and the

channel partner network.

Selected Contributions:

Launched industry’s first opt-in newsletter growing to over 5000 subscribers in 60 days

Won the CAST Genesis award for best integrated campaign for strategically and successfully

deploying PR, digital media, direct marketing and advertising

Instrumental in winning the VLSI award through the use of Public Relations and customer

communication

ROBYN COBB Page Two

Professional Experience Continued

ASSEMBLY PRODUCT MANAGER, 1999 – 2000

Graphicode, Seattle, Washington

Create product requirements for development and improvements. Investigate new product opportunities;

assess existing industry products and their market acceptance. Plan and coordinate product rollout,

establish development schedule with engineering, project management and senior management,

coordinate all assembly market materials, produce and conduct product demonstrations.

Selected Contributions:

Expedited the release schedule to be first to market with key features resulting in an immediate

revenue lift.

Speaker/contributor for various industry events

MARKETING PROGRAM MANAGER, 1997 – 1999

Siemens Energy & Automation, Norcross, Georgia

Define, position, and develop Siemens SIPLACE brand image in the marketplace. Identify market

opportunities and validate business assumptions. Write and place press releases and technical

whitepapers, maintain an ongoing relationship with key members of the press.

Selected Contributions:

Manage all lead generation programs resulting in the generation of $45m in annual revenue

Responsible for developing the customer persona that was instrumental for all targeted marketing

efforts and growing to #1 in the marketplace in 18months

Senior Account Executive, 1996 – 1998

Innotrac Corporation, Norcross, Georgia

Create contact strategies, manage data flow, creative development, sales analysis, reporting, fulfillment,

and associated costs for large customers. Manage multiple agencies, designers, printers, while ensuring

process and project integrity. Develop testing through messaging, creative variables, data selects, variable

product/pricing offers.

Selected Contributions:

Responsible for developing and executing the process and programs for the lead management

campaigns with key customers

Proactively drove significant improvements in workflow, communication and sales

Designed tradeshow response programs that ensured fulfillment and engagement

Accounts: Siemens Energy & Automation, Inc, Georgia Special Olympics, Larson Juhl, and

LXE, Inc.

Education & Credentials

Bachelor of Arts, Speech/Communications, • Georgia State University – Atlanta, Georgia

Speaker • Social Media, Twitter, Personal Branding, Social Aggregation

Blogger • Project Authenticity, Chasing Goodness, various guest posts

ROBYN COBB Page Three

Professional Experience Continued

Founder • Social Strategy Project

Co-Facilitator C3G

Contact this candidate