VICTORIA KOSTKA

***** ****** ***** ****, *** Gatos, CA 95033

Cell: 408-***-**** - - abldcc@r.postjobfree.com

http://www.linkedin.com/in/kostkatodd

Broad based experienced marketing communications professional searching for

a challenging position in marketing communications. Have a solid record in

establishing strategic programs and branding. I am a quick learner and

proficient at managing complex projects with strong organizational,

communication, analytical and problem solving skills. I am effective and

very comfortable with interaction with all levels of management and

maintenance of positive customer relationships.

Expertise

> Superior writing, communication and presentation skills

> Project management and expert problem solver

> Strategic marketing communication plans

> Budget development and management

> Seminar, event and tradeshow management and strategy

> Lead generation programs

Marketing Communications Project Manager (Current)

Polycom, Inc. - 3553 North First St. San Jose, CA 95134

October 2009 - present

. Member of the product solutions marketing team

. Responsible for marketing communication activities within the product

marketing solutions group. Responsibilities include collateral material

development and execution, marketing promotions, marketing campaigns, SEM

and SEO, web site content development, video case studies, photography,

launch activities, trademarks, written case studies, and special event

management.

. Support all marketing segments including wireless, voice and

video/telepresence products

Marketing Communications Director

Ampro Computers, Inc/ADLINK Technology, Inc. - 5215 Hellyer Avenue, #110 -

San Jose

June 2004 - January 2009

. Strong on-hands approach to marketing communications department. Deep

understanding of market requirements leading to the development of a

comprehensive marketing communication program. Worked very closely with

the technical marketing team on product positioning and product roadmap.

Member of company staff. Developed both international and domestic marcom

programs.

. Increased lead production year to year over twenty percent in first year

at the company. Leads continued to grow year to year even in down market.

. Revised marketing program immediately when hired. Elements included

targeted tradeshows, increasing public relations activities and

refocusing the advertising program from print to on-line activities.

Result: Increased leads and exposure led to increased company revenue.

. Completely redesigned company website and launched within set timetable

and within set budget. Developed the proprietary sales resource center,

company info center for customers and continually re-focused the

messaging as required. Developed lead capturing system on website.

Developed site using Adobe Contribute enabling modifications to site done

internally rather than externally resulting in considerable savings for

the company Result: Increased leads and business opportunities and cost

savings for company.

. Implemented marketing 2.0 activities. Elements include web site SEO and

Google AdWord program and e-marketing activities including e-newsletters,

Wikipedia, electronic catalog, on-line advertisements, banners and web

site linking activities.

. Developed a comprehensive public relations, advertising and general

communications programs that tied together messaging and go to market

strategies. Developed strong relations with editors resulting in

increased exposure for the company.

. Developed and implemented strategic trade show programs. Overall

responsibility for setting goals, messaging development and

implementation, lead tracking and follow-up activities. Result: Decreased

overall cost of shows but increased the leads with targeted messaging.

. Overall budget development as well as implementation responsibilities for

both marketing and marketing communications. Year-end budget consistently

below yearly monetary goals.

. Only person while at company promoted from manager to director. Promoted

within two years of joining company. Managed a marcom specialist and the

technical writing team.

. Responsible for development and production of all company collateral

material, power point presentations and logos. Elements included both on-

line and printed catalogs, datasheets, direct mail pieces and sales

presentations.

Marketing Communications Manager

Veeco Instruments, Inc. - 112 Robin Hill Road - Santa Barbara, CA

2000 - 2003

. Conceptualized and executed a yearly strategic marketing communication

program that increased exposure in technical circles for both the company

and the product line. Elements included overall theme and accompanying

collateral material including brochures, advertisements, public relations

program, magazine articles and sales material.

. Produced and guided a strategic public relations program that identified

specific goals and objectives with tracked results. Elements included

press releases, magazine articles, expert quotes in articles and

technical presentations at selected conferences.

. Worked with major advertising agency in the designed and implementation

of advertising program. Developed strategic placing of advertisements to

support overall marketing and sales goals.

. Manager of tradeshows, technical seminars and special events.

Responsibilities included the strategic development and implementation of

overall company objectives and goals and tracking of leads.

. Critical member of cross-functional team that successfully introduced the

first of its kind multi-million dollar 3D atomic force microscope both

domestically and internationally. Elements included advertisements,

placement of articles, press releases, special events to introduce

product to potential customers, direct mail pieces, collateral material

and press interviews.

. Wrote, edited and produced corporate brochures and sales tools including

PowerPoint presentations, oral presentations at trade shows and multi-

media presentations. Worked with management to identify target audience

and developed collateral material to support overall messaging.

. Developed, managed and tracked the marketing communications budget.

Supervised employees.

Manager, Marketing Communications

Ultratech, Inc - 3050 Zanker Road, San Jose, CA

1995 - 2000

. Designed, wrote and produced quarterly newsletters for two specific

markets. Worked with technical group on content, utilized graphic

designer for layout and print house for production.

. Orchestrated travel, hotel accommodations, intricate meeting formats,

exhibit programs, poster sessions, food and beverage functions, on-site

production and associated equipment for multiple annual scientific

conferences.

. Manager of both domestic and international tradeshows in multiple markets

including semiconductor, data storage, packaging and micromachining.

. Coordinated the redesign, development, writing and production of a series

of brochures, datasheets and folders.

. Responsible for lead management. Worked with sales department on the

distribution and tracking of leads from tradeshows, seminars and

advertising plus follow-on activities.

. Team member of web design group. Wrote, edited and modified web-based

material.

. Administered very successful technical publication and speaker program

that increased exposure for company's tools, applications and technical

abilities.

. Promoted frequently. Positions include PR Assistant, Marcom Specialist,

Tradeshow Manager and Marcom Project Manager.

EDUCATION

B.S., San Jose State University

Major: Public Relations - Minor: Business Management

Graduated Cum Laude

REFERENCES: Please refer to http://www.linkedin.com/in/kostkatodd

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