Sales Marketing
Resume:
Alana M. Lerch
An upbeat leader and product champion with more than 7 combined years
Qualification of marketing, sales strategy, technical training, product
s development, event planning, and account management experience. A
strong ability to translate highly technical product features into an
effective marketing communication campaign. High level of
resourcefulness and creativity, and a powerful level of initiative,
energy, and dependability. Successfully builds trusting
relationships with team members, customers, and business partners.
Effective negotiator with ability to motivate and persuade while
working in a team environment. A deal maker who delivers results.
Key sales and planning strengths:
. Execution-focused leader with a proven track record of developing
people and processes to deliver results.
. Outstanding ability to link operations to overall business strategy
using broad business exposure.
. Track record of starting up new groups, teams and business
development and directing teams and organizations to their maximum
potential.
. Experienced with government contracts
. Builds bridges between departments to motivate team members and
manage projects effectively
Key marketing and strategy capabilities:
. Delivering a branded experience by marketing a consistent message.
. Committing to a strategic marketing campaign by developing a value
proposition.
. Driving marketing efforts to meet performance objectives.
. Developing a marketing plan that sets measurable goals.
. Coordinating extensive marketing budget to track business
development expenses and return on investments.
. Influencing decision makers to participate and engage in marketing
efforts
Specialities:
Sales strategy, marketing plan generation and implementation, strong
advocacy of a customer feedback loop, identifying and developing
value propositions; lead generation and relationship management
through identifying and targeting specific customer segments; trade
show organization; public speaking; team building; process problem
solving; innovative ideas; contract management
Experience Sales & Marketing Manager
Astoria-Pacific International
2008- Present
Clackamas OR
Inside sales and marketing position involves managing B2B accounts in
the global newborn screening, medical device, pharmaceutical, and
public health sectors. Manages the coordination and project
management of all new contracts and represents sales and marketing in
the product development process. Manages the coordination of all
tradeshows. Creates marketing brochures and publicity pieces and
populates technical content on company website. Creates and
implements yearly marketing plan and tracks all return on investment.
Advocates customer feedback process and internal corrective actions.
Responsible for largest lead generation in company history. Top-tier
performance across varied functional areas, with a talent for
building motivated teams that meet and exceed business objectives.
Demonstrated ability to achieve profitable growth across a range of
product lines. Reports directly to the President of Astoria-Pacific.
Technical Sales & Support
Astoria-Pacific International
2007- 2008
Clackamas OR
Constructed and implemented service contracts, negotiated prices and
contacted current and potential clients to obtain business. Supported
new product development and high risk product evaluations at customer
sites. Created technical literature documentation and supported all
customer questions, requests, and ideas for product improvement.
Utilized and made improvements to CRM system. Travelled to customer
sites to resolve problems and build relationships. Participant in
weekly Quality Assurance Team meetings. Reported directly to the
Director of Operations. Promoted to sales and marketing manager
after 1 year due to strong initiative, excellent customer rapport,
and sales strengths.
Installation & Training Specialist
Astoria-Pacific International
2005- 2006
Chicago IL
Provided installation and training of highly technical equipment to
new customers in the pharmaceutical, environmental, academic, food &
beverage, and agriculture industries. Instrumental in product and
quality improvement process. Coached sales managers on effective
technical selling techniques and worked as a team to secure new
sales. Travelled up to 90%. Reported to the Service and Support
Manager. Promoted to Technical Sales & Support position in Oregon
after showing high aptitude for sales and succeeding as an internal
product champion.
Technical Support
Alltech Associates
2004 - 2005
Deerfield IL
Responsible for inside and outside B2C sales and support. Highly
successful with up selling techniques. Fostered collaborations
between technical support, sales, marketing, engineering, and
instrument repair to provide the best solutions to customers
worldwide.
Research Technologist
Northwestern University
2003 - 2004 Evanston IL
Managed accounts and over 30 biophysical instruments. Created step
by step user manuals and performed monthly accounting operations.
Provided training to research scientists and assisted in experimental
design.
Skills
Versatile in Microsoft Office, PowerPoint, and Access, Microsoft CRM,
Salesforce.com, Goldmine, MAS-90, Adobe Photoshop and multiple
software platforms.
Strong and seasoned traveler.
Persuasive, elegant, and motivational public speaker and presenter.
Education Bachelor of Science, Bioengineering University of Illinois
2002
Continuing
Education Project Management Course University of Chicago
2005
Marketing Strategy and Planning Course Portland State
University 2009
Chinese Cultural Training
TsaiComms, Portland OR 2009
References available upon request
9244 SW 18th Place
Portland, OR 97219
abld8s@r.postjobfree.com
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