Project Marketing

Rachel Fastenberg

**** * *********** *** *******, AZ 85018 ( 480-***-**** (

abld6e@r.postjobfree.com

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Research Analyst

Data Collection & Analysis Forecasting Effectiveness & Satisfaction

Measuring

Analytical and solution-focused Research Analyst with over four years of

achievement in market research and interpretation. Excel at conducting

accurate and in-depth research with emphasis on accounting and financial

analysis. Known as a passionate, organized, and people-oriented

professional with exceptional communication skills, accountability, and a

passion for research.

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Career History & Experience

SOUTHWEST NETWORK, Phoenix, AZ 2009-

Present

Southwest Network is a non-profit organization that provides behavioral

health services to children, adults, and families throughout Maricopa

County, Arizona. Southwest Network partners with agencies in the community

to offer hope, encourage responsibility, provide education, and support

goals for recovery to more than 8,000 clients across Maricopa County.

BUISNESS SYSTEMS ANALYST [2009- Present]

. Assists in the software development life cycle for business department

projects.

. Participates in various committee, department, and individual meetings

serving as a liaison between the IS department and other departments

regarding their software development needs.

. Creates business requirements/design specifications based on

information gathered from the business community. These documents are

then used by the development team to construct the application or

system.

. Coordinates with the end users and the systems development team to

ensure critical defects are corrected prior to releasing applications

to the customer.

. Develops and Presents training programs as needed for identified

applications/systems. Prepares training documentation as needed.

KB HOME, Phoenix, AZ 2007-

2008

One of the nation's largest homebuilders, operating divisions in nine

states and building quality homes for families for more than 50 years. KB

Home, ranked the #1 homebuilder in FORTUNE magazine's 2008 list of

America's Most Admired Companies . As of November 30, 2007, it delivered

23,743 homes. The company was founded in 1957 and is headquartered in Los

Angeles, California.

Market Research Analysts [2007- 2008]

. Streamlined business decision-making by creating template Excel sheets

that once updated with new data automatically format corresponding

sheets and create graphical illustration to answer business questions.

. Enhanced sale, marketing and land acquisition operations by gathering

and analyze data on customer demographics, preferences, needs, and

buying habits to identify potential markets and factors affecting

product demand.

. Improved management knowledge with information and proposals

concerning the promotion, distribution, design, and pricing of company

products in relation to competitors via their prices, sales, and

method of marketing and distribution

. Increased prospective of customer opinions in regards to JD Power by

creating, implementing, and distributing online surveys to all home

buyers.

Morrison School of Management and Agribusiness, Mesa, AZ 2005-2007

At the Morrison School of Management and Agribusiness students learn the

business of agricultural production, finance, marketing and distribution.

Through technology-rich curriculum focuses on a global, industry-specific

education that emphasizes innovation, leadership and technology. Students

explore global agribusiness issues including international trade, food

safety and security, and sustainability.

Graduate Research Assistant, ASU [2005-2007]

. Ice Cream Project for Department of Agriculture

Project was initiated by the Department of Agriculture to research the

nutritional content and demand differences between generic vs. brand

name ice creams in the US.

o Collected, organized, and managed all market research conducted

for 750 different ice creams

o Ran econometric models to decipher any correlation between

demand, brand, and nutritional quality of generic versus brand

name ice creams.

o Responsible for reporting status and information of the project

summarizing data in tables, graphs, and figures.

. Potato Project for United States Potato Board

Investigated the effect advertising had on the consumption of Potatoes

for the US Potato Board.

o Extrapolated necessary data and built new Excel Statistical models

used for economic studies and reporting.

. Western Growers Marketing Project

Initiated by Western Growers Association as a grant-funded project to

help standardize auditing and branding of local produce.

o Assisted creating an Arizona Grown marketing campaign and materials

o Led the marketing experiment of implementing the Arizona Grown label

on locally grown carrot bags at select grocery stores

o Conducted market research regarding buyer preference towards Arizona

Grown carrots and all other carrots brands

o Analyzed whether the Arizona Grown label was a successful tool of

differentiation for local Arizona farmers.

Graduate Teaching Assistant for Associate Professor [2005]

. Developed curriculum for undergraduate marketing classes within the

Agribusiness program

. Maintained class website and was accountable for properly entered

grades throughout the semester.

Education & Affiliations

Morrison School of Management and Agribusiness,

ARIZONA STATE UNIVERSITY, Tempe, AZ

Masters of Science in Agribusiness, 2007

Graduating Magna Cum Laude

Bachelor of Science in Agribusiness, 2005

Technical Skills

Microsoft Office Suite 2007/XP/Visio/Access MLS Mac OSX (Tiger &

Leopard) AS 400

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