Sterling H. Brown
*** ******** ***** ********@*************.** 214-***-**** Mobile
Flower Mound, TX 75028 t 972-***-**** Home
Sales Manager
~ Proven Track Record of Facilitating Explosive Sales Growth on Regional
and National Levels ~
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Dynamic, innovative executive sales professional with more than 15 years of
experience in sales, marketing, and team management. Established reputation
for identifying and resolving a customer's decision barriers and closing
the sale. Organizational catalyst with an established track record of
producing extraordinary sales results. Possess excellent customer service
record with the proven ability to resolve issues with creative solutions.
Exemplary verbal and written communicator who demonstrates professionalism
and strengthens the company image when working with outside business
contacts.
Management and Leadership
High-energy leader that believes in leading by example. Possess
comprehensive knowledge of team management and training techniques. Unique
ability to manage a team's day-to-day operational tasks while developing
long-term strategic vision for future corporate growth.
Organizational Communication
Foster an atmosphere of open communication and team cohesiveness,
elevating organizational productivity, efficiency, and operations
infrastructure. Clearly convey organizational vision and objectives to
personnel to ensure team focus and movement towards goals. Highly
effective in matching message to the audience.
Strategy Development
Versed in aligning corporate goals with front-line functions to optimize
performance objectives. Bring expertise in developing operational policies
and procedures based upon departmental and company vision. Documented
ability to facilitate growth in the areas of sales and customer retention
through strategic analysis and adjustment. Market-focused professional
with the ability and willingness to shift strategy to maximize
performance.
PROFESSIONAL EXPERIENCE
Woodmen of the World - Dallas, TX
Area Sales Manager 2008 - Present
Manage a team of five employees for a fraternal benefit organization that
provides financial services to its members in the form of life/health
insurance, annuities, mutual funds, college savings plans, and other
vehicles. Recruit, hire and train new field representatives; conduct
field training to improve representative sales closing skills and
results. Handle all administrative duties and serve as first line of
contact for members. Work with lodges to promote services, grow
sales/profits and new member count through personal and team sales
. Promoted to Area Manager after only five months in field as Field
Representative.
. Earned Presidents Club status in the first four months of employment.
. Promote Woodmen name in the community through civic involvement.
. Successfully passed the Series 6 & 66 Security Licensing exams.
C2 Legal Document Management - Dallas, TX
General Manager 2005 - 2008
Oversaw various operational, sales and human resources functions while
managing a team of 15 employees for a provider of legal document
reproduction to law firms in the Dallas area. Developed revenue/sales
forecast and operational budgets; reconciled budgets to determine
variances and adherence to performance goals. Managed P&L variables.
Implemented action plans to expand territory and develop business
opportunities; worked with representatives to identify account
opportunities and improve sales techniques. Recruited, hired, and trained
employees. Developed sales incentives and marketing programs to drive
revenue. Ensured excellence among staff in the area of customer service.
Supported operations efficiency through development and enforcement of
policies and procedures.
. Successfully redesigned the training program to focus on electronic
data discovery.
. Hired by management team to re-establish a minimum of breakeven for a
facility reporting consistent losses; achieved a 7% growth in 2006
during a declining market.
RW Smith and Company - San Diego, CA
Regional Sales Manager, TX/LA 2002 - 2005
Managed a team of nine employees while ensuring regional sales growth and
performance of national accounts for a provider of high-end restaurant
supplies and equipment to the hospitality industry. Managed performance
of sales teams; recruited, hired, and trained sales associates in
prospecting, presentations, and closing techniques. Analyzed new markets
to develop action plans. Developed and maintained departmental budget.
. Achieved explosive sales growth of 81% for the Dallas market and 70%
for the entire region in 2004; opened the new Houston market in March
of 2004.
. Opened 10 new accounts in 2003, representing 10% of the total Dallas
revenue for 2004.
. Created and implemented a strategy that successfully secured two
national accounts.
IKON Legal Document Services - Dallas, TX/Portland, OR/Oakland, CA
Senior Sales Manager/Managing Partner of Sales/Production 1993 - 2002
Manager
Managed national accounts along with the sales, recruiting, and
budgeting/forecasting processes for a provider of legal document
reproduction. Managed a team of 60 associates. Hired and trained
employees in operations quality and sales closing techniques. Managed P&L
variables; handled DSO and collections. Managed multiple locations with
accountability for location profitability.
. Served as a member of the team that redesigned the sales model to
incorporate digital services in 2002.
. Delivered record sales of over $1 million in July 2001 for the Dallas
market.
. Credited with increasing sales by 34% in 1997 and 38% in 1998;
recorded 18 months of consecutive year-over-year sales growth and
earned the "Location of the Year" for 1999.
. Achieved third-best "Cost of Goods" in 1994.
EDUCATION/TRAINING
Bachelor of Science in Economics
University of Texas - Austin, TX
Additional Training
. Certified as ServSafe Trainer by National Restaurant Association (2004)
. District Trainer for National Customer Service Programs (2001)
. Sales Leaders Fundamentals - IKON University (2001)
. Successful Sales Coaching - Impact Associates (2000)
. Management Fundamentals - IKON University (1999)
. Strategic Selling - Impact Associates (1997)
. Sales Fundamentals - IKON University (1996)
. Applied Concepts, Orlando, FL (1995)
KEY PROFICIENCIES Sales Management Vendor Relationships Process
Improvement Multi-Location Management Cost Analysis Team Leadership
Sales/Operations Recruiting/Training Market Penetration National
Accounts P&L Management Solution Sales Operations Management