Sales Marketing

David A. Barbush

**** ***** **** **********, ** 17111 (717)

***-**** ablc3o@r.postjobfree.com

Executive summary: Multi-skilled leader, a branding and copywriting guru. A

strong tactician, great with clients, brings lot of good energy.

EDUCATION:

Bachelor of Arts, Speech Communications. West Chester University, 1985

PROFESSIONAL EXPERIENCE:

Sacunas Integrated Communications Harrisburg, Pennsylvania

Vice President/Creative Director/Brand Strategist

August 2005 - present

Creative Director/Brand Strategist responsibilities include leading all

client branding and campaigns. Skills developed include understanding brand

vision, customer perception research, strategic positioning and multi-

channel messaging. Lead e-marketing tactics including e-mail campaigns and

social media involvement.

Vice President responsibilities under new economy focused on sustainability

and sales processes.

Accomplishments:

> Successfully branded an annual average of 9 clients

> Created and launched Speed Branding product

> Created and launched Speed e-Results product

> Enabled I-Series as viable branding process

Duties:

> Lead the creative department, traditional and new media

> Write every client Strategic Branding Marketing Platform

> Launch new brand to clients and markets

> Lead copywriter - taglines a specialty

> Integrate and infuse new ideas and options into the mix

> The go-to guy for all the heavy lifting, from strategy to tactics

> Sales lead generation, lead nurturing and closing

> Income projects and monthly P&L - review and advise

> Mentor younger professionals

Most Relevant Branding/Marketing experience

Nestle USA Glendale, California

October 1989 - October 1998

Brands launched/supported via in-house video media production included:

Carnation Milk, Coffee Mate, Hills Bros., Laffy Taffy, Maggio, all Nestle

ice cream, Nescafe, SweetTarts, Spree, Stouffers, Wonka.

Acme Image/CentralPaBride.com Harrisburg, Pennsylvania

March 1999 to November 2004

President/Creative Director - Acme Image Company - marketing firm.

President - CentralPaBride.com - an on-line bridal portal.

Acme Image duties: Writing advertising & marketing plans for long-term

planning and short-term promotions, also creative concepts development &

media planning for all clients.

CentralPaBride.com duties: Sales and marketing, e-mail marketing,

maintaining opt-in database, vendor listings & accounts. Attend 3-6 trade

shows/year, prepare all marketing materials. E-marketing campaigns, e-

blasts, SEO analytics.

Achievement:

> More locally registered e-brides than The Knot.com year to year.

Motion Picture Freelance Production - Los Angeles, California.

November 1989 to November 1999

Achievements:

> Sold an original screenplay. Released in 1999 as Three-Kings

> Gaffer on first HDTV feature film "Frank Capra, An American Dream".

> Worked two seasons on Roseanne for Carsey/Werner while it was the #1

rated show.

Pavone, Harrisburg, Pennsylvania 2001

An advertising agency. Freelance copywriting.

Clients included: Turkey Hill convenience store, Peoples Bank, Penn

National Gaming.

JPL Productions, Harrisburg, Pennsylvania 2001

Multi-media production company. Creative Director

Clients included: Giant, Hershey.

Thank you - references and compensation requirements upon request.

1

Contact this candidate