ANDREW E. HELLINGER
**** *. ******* ***. *******, IL 60625
773-***-**** ablbgh@r.postjobfree.com
ZEVRO, Skokie, IL 4/06 to 12/09
National Accounts Sales Manager
• Doubled company revenue in the first 12 months of employment.
• Transitioned ZEVRO, a mid-size housewares company, into profitable, multi-channel distribution
in National accounts, big-box specialty, regional and national DIY stores, e-commerce
supermarket and warehouse club retail channels.
• Successfully launched the line nationally in Target Stores, Target.com, Meijer, Menard’s, Bed Bath
& Beyond, The Container Store, Amazon.com, csnstores.com, Fred Meyer, COSTCO, BJ’s
Wholesale Club and other key regional and national retailers.
• Originated, negotiated and launched ZEVRO’s first Brand licensing program with Kellogg’s ®, to
• co-promote the ZEVRO repertoire of dry food dispensers with Kellogg’s® brands of cereal and
snack food products. Directed the development of new ZEVRO Kellogg’s ® branded products
from concept to packaging.
• Pursued new licensing agreements with known name-brands in the consumer products industry.
• Reorganized, recruited and trained an independent manufacturer’s representative sales force.
• Trained in-house support staff to properly service new client base.
ROYAL HOUSEHOLD PRODUCTS, INC., Cerritos, CA & Chicago, IL 4/04 to 4/06
Vice President, Sales
• Increased volume with TARGET account in the first year by $2.5mm by leading the design and
development of private label products sold to multiple departments including, cutlery, cookware,
tabletop and seasonal products.
• Managed the Wal Mart account, selling branded as well as private brand products to multiple
departments.
• Developed new business with regional and national retailers including Walgreens, Pamida,
Boscov’s, Kroger/Fred Meyer and World Kitchen Outlet Stores.
• Rebuilt and successfully managed a national sales force of independent manufacturer’s
representatives.
• Successfully negotiated licensing agreements with several synergistic national brands.
SALES RESOLUTIONS, INC., Chicago, IL 10/96 to 4/04
Owner: Sales Resolutions specialized in the sales and marketing of consumer housewares, tabletop,
giftware and hardware products. The company provided professional out-sourced product development
and sales management to small and medium sized businesses.
• Clients included: Sierra Housewares, Inc., a ($5mm housewares manufacturer), Acme
International, LLC. (A $25mm novelty magnet & kitchen gadget manufacturer), McGowan
Manufacturing Company (a $10mm housewares and hardware manufacturer), Direct Source Ltd.
(a $5mm flatware & cutlery manufacturer], a British silver-plate company, etc.
• Led the product development and sales of patented products, from conceptualization and design,
through mold design and production.
• Established successful licensing programs for numerous clients in the home and housewares
industries.
• Conceptualized and led the design, development and sales of patented consumer and
institutional food preparation, infant and child accessories, barware and kitchen safety products.
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JMP NEWCOR INTERNATIONAL INC., Skokie, IL 7/93 to 10/96
JMP Newcor Dinnerware and Washington Forge Flatware and Cutlery
• Successfully reorganized the Washington Forge flatware and cutlery product line, which had
experienced losses for 5 years, and produced a profit within 2 years.
• Led the design, creation and sales of new assortments of coordinated flatware and dinnerware,
replacing the tired existing line with a fun, fashionable, in-demand assortment. Launched the new
lines in national and regional retailers such as Target Stores, JC Penney, Bed Bath & Beyond,
Wal Mart, May Company, Shopko, Fred Meyer and others.
• Negotiated licensing program with a national tabletop housewares brand.
• Successfully combined Newcor and Washington Forge, which previously had separate internal
operations including accounting, shipping, sales support and customer service.
• Retrained the sales force for the two divisions to successfully produce cross-category sales.
LIFETIME HOAN CORPORATION, Westbury, NY 10/82 to 7/93
Vice President Sales, Midwestern Region, Chicago, IL 10/92 to 7/93
• Managed the $15mm Midwestern U.S. region. Sold and managed house accounts and a network
of independent manufacturer’s representatives and service support.
Vice President Sales, HOAN Products Ltd., Brooklyn, NY 3/87 to 10/92
• Developed the company’s profitable Disney Consumer Products Licensing Program, including
product conceptualization and design, packaging, display, marketing and sales promotion.
• Managed highly successful licensing relationship for 5 years.
• Redesigned the packaging to create the first uniform packaged kitchen gadget line.
• Designed, implemented and managed 300 SKU plan-o-grams in multi-store chain settings.
Increased national sales volume by 50% in 1989-1990 for HOAN Products.
Northeast Regional Sales Manager, 10/82-10/92
• Sustained annual growth in sales of at least 40% of base, generating increase in the territory of
500% in the first five years.
• Developed and introduced new cutlery, flatware and kitchen gadgets.
• Hired, trained and managed a network of in-house sales people and manufacturer’s
representatives.
• Increased sales volume in the Northeast by 400% from 1987-1990.
EDUCATION: Nasson College, Springvale, Maine. BA History and Government