Ana C. Pease
San Pedro, CA 90732
H: 310-***-**** C: 310-***-**** E: ablbeb@r.postjobfree.com
RETAIL SALES/MANAGEMENT PROFESSIONAL
SUCCESSFUL TRACK RECORD IN:
. Planning, developing and implementing effective strategies to drive
sell through.
. Establishing key retail partnerships with Regional Merchandise
Managers, General Managers, lead department staff and utilizing
Public Relations/Special Events within stores for brand awareness and
sell through.
. Organized and able to complete various projects at one time.
. Ability to react quickly to changing needs of assigned territory.
. Articulate relevant feedback to Regional Sales Director and V.P. of
Sales on a timely and consistent fashion.
. Professionally represent company in the highest level possible.
SELECTED ACCOMPLISHMENTS
. Assigned highly visible doors in all accounts within territory.
. Sales for Fall 2008, +30% from previous year.
. Sales for 2007, +117% from previous year.
. Other notable sales achievements: Highest sales increase for '06, top
ranked doors by brand for Dec '07, April '08 and May '08.
. Assigned to special projects such as development of Payroll reports
and Marketing round table representing my region.
. Assigned to train Special Markets for International Sales division.
. Ambassador for space and location. Assigned special project once
yearly to negotiate best possible real estate within Macy's West
account.
CAREER HISTORY
Parlux Inc., Ft. Lauderdale, FL
2008-2009
BRAND PORTFOLIO: Guess, Paris Hilton, Jessica Simpson
ACCOUNTS: Macy's West, Dillard's, Guess Retail, Gottschalks and La
Curacao.
2008-2009 Hybrid Retail Sales Executive based in Los Angeles,
CA
. Retail sell through responsibilities for Macys West.
. Analyze and strategize sales and opportunities in all assigned doors.
. Development of key relationships within each store. General managers,
merchandise managers and key department staff.
. Executing retail driven events during key times as well as negotiating
special events outside of normal parameters.
. Responsible for hiring, training, and coaching of 30 in store sales
demonstrators.
. Seasonal training for new product launches; approximately 4 per year.
. Sell in responsibilities for Gottschalks, Guess Inc., and La
Curacao/Adir International.
. Sell in responsibilities include sales forecasting, net shipping,
tracking and daily communication with buyers to ensure needs are met.
. Consistent and daily communication with Regional Sales Director,
National Sales Director and V.P. of Sales regarding management of sell
in accounts.
. Merchandising and continuous improvement of real estate within
department stores whenever possible.
Liz Claiborne Inc., Cosmetics Division. New York, NY
1998-2008
BRAND PORTFOLIO: Juicy Couture, Lucky Brand, Liz Claiborne, Ellen
Tracy, Usher
ACCOUNTS: Nordstrom, Neiman Marcus, Saks Fifth Avenue, Sephora,
Macy's West, Dillard's and Bloomingdales.
2005-2008 Retail Executive based in Los Angeles, CA
2000-2005 Retail Sales Manager
1998-1999 Account Coordinator
. Territory in Los Angeles, CA and Las Vegas, NV consisting of 45 doors.
. During my employment with Liz Claiborne, I consistently was assigned
top ranking and highly visible doors.
. Manager of selling teams of 50+ in store sales demonstrators in two
markets. In charge of hiring, training, and developing staff.
. Successful launch of brands while maintaining and in some cases,
growing existing business.
. As part of a team effort, successfully launching over 27 brands in 10
years.
. As part of a collaborative effort, the Western region was the top
launch territory for Juicy Couture. Of that business, I shared top 5
and 10 doors in each and every assigned account contributing to
overall success.
. Creative freedom to produce retail driven events.
. Comprehensive knowledge and use of Microsoft Office.
. Effective use of expense budgets and always coming in on budget.
. Excellent training skills on small and large scale. Able to create
curriculum if none exists.
. Cultivation of positive retail relationships throughout all assigned
accounts.
Paul Sebastian Inc., Ocean, NJ
1995-1998
BRAND PORTFOLIO: PS Fine Cologne, Design, Casual, Alexander Julian
and Laura Ashley
ACCOUNTS: Macy's East, Lord & Taylor, Parfumerie Douglas, Filene's
1995-1998 Account Executive based in Springfield, MA
. Effective management of territory in Massachusetts, Connecticut and
upstate New York.
. Experience in operations in the following accounts: Macys East, Lord &
Taylor and Perfumeries Douglas.
. Manager of selling team of 5 sales members.
. Responsible for manual ordering for the Macys East account using stock
control books.
Lord & Taylor, Holyoke, MA
1994-1995
1994-1995 Business Manager/Lanc me
. Achievement of daily sales goals
. Education of new beauty advisors
. Special beauty events for education of customers and to achieve sales
objectives.
. Annual sales volume of $500.0
. Supervised sales staff of 3.
SUMMARY OF SKILLS AND CERTIFICATIONS
. Proficient in Microsoft Excel, Word, PowerPoint, Publisher, Works,
Outlook and Adobe.
. Certified Fragrance Sales Specialist from the Fragrance Foundation.
. Bilingual in English and Spanish.
EDUCATION
. 1987-1989 EL CAMINO COLLEGE-General Studies
Torrance, CA
. 2007-2008 OTIS SCHOOL OF ART AND DESIGN-Jewelry Design and
Manufacturing Los Angeles, CA