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Sales Manager

San Pedro, California, 90732, United States
May 24, 2010

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Ana C. Pease

*** *. ******* ******

San Pedro, CA 90732

H: 310-***-**** C: 310-***-**** E:



. Planning, developing and implementing effective strategies to drive

sell through.

. Establishing key retail partnerships with Regional Merchandise

Managers, General Managers, lead department staff and utilizing

Public Relations/Special Events within stores for brand awareness and

sell through.

. Organized and able to complete various projects at one time.

. Ability to react quickly to changing needs of assigned territory.

. Articulate relevant feedback to Regional Sales Director and V.P. of

Sales on a timely and consistent fashion.

. Professionally represent company in the highest level possible.


. Assigned highly visible doors in all accounts within territory.

. Sales for Fall 2008, +30% from previous year.

. Sales for 2007, +117% from previous year.

. Other notable sales achievements: Highest sales increase for '06, top

ranked doors by brand for Dec '07, April '08 and May '08.

. Assigned to special projects such as development of Payroll reports

and Marketing round table representing my region.

. Assigned to train Special Markets for International Sales division.

. Ambassador for space and location. Assigned special project once

yearly to negotiate best possible real estate within Macy's West



Parlux Inc., Ft. Lauderdale, FL


BRAND PORTFOLIO: Guess, Paris Hilton, Jessica Simpson

ACCOUNTS: Macy's West, Dillard's, Guess Retail, Gottschalks and La


2008-2009 Hybrid Retail Sales Executive based in Los Angeles,


. Retail sell through responsibilities for Macys West.

. Analyze and strategize sales and opportunities in all assigned doors.

. Development of key relationships within each store. General managers,

merchandise managers and key department staff.

. Executing retail driven events during key times as well as negotiating

special events outside of normal parameters.

. Responsible for hiring, training, and coaching of 30 in store sales


. Seasonal training for new product launches; approximately 4 per year.

. Sell in responsibilities for Gottschalks, Guess Inc., and La

Curacao/Adir International.

. Sell in responsibilities include sales forecasting, net shipping,

tracking and daily communication with buyers to ensure needs are met.

. Consistent and daily communication with Regional Sales Director,

National Sales Director and V.P. of Sales regarding management of sell

in accounts.

. Merchandising and continuous improvement of real estate within

department stores whenever possible.

Liz Claiborne Inc., Cosmetics Division. New York, NY


BRAND PORTFOLIO: Juicy Couture, Lucky Brand, Liz Claiborne, Ellen

Tracy, Usher

ACCOUNTS: Nordstrom, Neiman Marcus, Saks Fifth Avenue, Sephora,

Macy's West, Dillard's and Bloomingdales.

2005-2008 Retail Executive based in Los Angeles, CA

2000-2005 Retail Sales Manager

1998-1999 Account Coordinator

. Territory in Los Angeles, CA and Las Vegas, NV consisting of 45 doors.

. During my employment with Liz Claiborne, I consistently was assigned

top ranking and highly visible doors.

. Manager of selling teams of 50+ in store sales demonstrators in two

markets. In charge of hiring, training, and developing staff.

. Successful launch of brands while maintaining and in some cases,

growing existing business.

. As part of a team effort, successfully launching over 27 brands in 10


. As part of a collaborative effort, the Western region was the top

launch territory for Juicy Couture. Of that business, I shared top 5

and 10 doors in each and every assigned account contributing to

overall success.

. Creative freedom to produce retail driven events.

. Comprehensive knowledge and use of Microsoft Office.

. Effective use of expense budgets and always coming in on budget.

. Excellent training skills on small and large scale. Able to create

curriculum if none exists.

. Cultivation of positive retail relationships throughout all assigned


Paul Sebastian Inc., Ocean, NJ


BRAND PORTFOLIO: PS Fine Cologne, Design, Casual, Alexander Julian

and Laura Ashley

ACCOUNTS: Macy's East, Lord & Taylor, Parfumerie Douglas, Filene's

1995-1998 Account Executive based in Springfield, MA

. Effective management of territory in Massachusetts, Connecticut and

upstate New York.

. Experience in operations in the following accounts: Macys East, Lord &

Taylor and Perfumeries Douglas.

. Manager of selling team of 5 sales members.

. Responsible for manual ordering for the Macys East account using stock

control books.

Lord & Taylor, Holyoke, MA


1994-1995 Business Manager/Lanc me

. Achievement of daily sales goals

. Education of new beauty advisors

. Special beauty events for education of customers and to achieve sales


. Annual sales volume of $500.0

. Supervised sales staff of 3.


. Proficient in Microsoft Excel, Word, PowerPoint, Publisher, Works,

Outlook and Adobe.

. Certified Fragrance Sales Specialist from the Fragrance Foundation.

. Bilingual in English and Spanish.


. 1987-1989 EL CAMINO COLLEGE-General Studies

Torrance, CA

. 2007-2008 OTIS SCHOOL OF ART AND DESIGN-Jewelry Design and

Manufacturing Los Angeles, CA

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