Sales Customer Service

TERESA L. WALDOF

**** **** ****** *.*., Rochester, Minnesota 55904

507-***-**** Home ~ 507-***-**** Cell ~ Email: *******@*****.***

Vice President proficient in blending general management and leadership

skills and encompasses a comprehensive understanding of operations, sales,

marketing, finance, and strategic planning. Have demonstrated the ability

to reach organizational goals by building cohesive, motivated management

teams, implementing effective new business development programs and

introducing and executing quality management systems. Have created and

implemented a new strategic plan for a division of a $2 billion corporation

in the printing industry, profitably guided the growth of a $2.5 million

retail operation, directed the sales and marketing efforts of a $125

million industrial services company, managed sales territories in the

cardiovascular diagnostic capital equipment industry and provided

operations management for an OB/GYN clinic. A proven leader who is able to

inspire, influence, and motivate teams; gifted at identifying and solving

critical business issues; a diplomatic negotiator who knows how to close

profitable deals; highly persuasive, self-motivated, and oriented to

achieving corporate goals.

Sales Organization & Sales Team Development Metrics Analysis &

Process Improvement

Project Planning & Change Management Revenue/Profit

Optimization

Organizational & Human Resource Development Business

Development & Budgeting

Market Analysis & Marketing Plan Development Performance

Management

Strategic and Operational Business Planning Talent Acquisition &

Employee Development

Master of Business Administration Business Administration University of

Minnesota, Duluth, MN

Bachelor of Arts Speech Communications University of Minnesota,

Minneapolis, MN

PROFESSIONAL EXPERIENCE & SELECTED ACHIEVEMENTS

NATIONAL RECOGNITION PRODUCTS, Taylor Corporation, Mankato, MN, 2007-

Present

Director of Business Development - 2009 - Present

Responsible for the development and implementation of a new strategic plan

selling scholastics products for this entrepreneurial business unit of the

largest privately held printing company in the United States. Report

directly to the Division President and participate on Taylor Corporation's

Sales Executive Community of Practice Team developing corporate best

practices for compensation, sales management, pipeline management,

recruiting, training and development. Identify process improvement needs

and work with operations management to create new efficient and effective

processes which positively impact all departments. Pinpoint internal and

external training needs, develop and implement new programs. Forecast

sales revenues and develop plans to attain them.

. Led the transition of the customer service team from a manufacturing

rep support team to a sales organization and customer support team.

Result was the development and implementation of a CRM program to

process, track, and improve metrics across all customer service

departments.

. Created and implemented a strategic plan to reduce sales overhead and

improve sales management efficiencies during a critical period of

restructuring and cost containment. Net result was a 25% reduction in

the sales force and a 100% increase in annual customer accounts

acquired.

. Championed pricing initiatives to improve margins and reduce pricing

concessions. Results were an increase of 29% on the company's core

product gross margin, and an annual net profit for the first time in

over five years.

. Led the marketing team in designing, creating and executing new

marketing programs that resulted in an increased ROI of 500% on

selected marketing initiatives.

Director of Recruitment - 2007-2009

. Restructured the recruitment and development process for a new sales

force. Implemented rigorous recruiting criteria to create a highly

professional and motivated sales team that increased company sales 13%

in its first year.

. Executed comprehensive market analysis and created aggressive market

expansion plan. Identified and prioritized the top 10 strategic

markets and successfully recruited sales representation within them.

Within six months achieved 100% of annual sales team recruitment goal

and increased sales force size by 350%.

MARSDEN BLDG MAINTENANCE, L.L.C., St. Paul, Minnesota, 2005

National Sales Manager

Responsible for a national sales force operating branch offices in six

states for this provider of janitorial and building maintenance services

with annual revenues of $125 million. Managed sales and new business

development, teamed with marketing to craft and implement a rebranding

strategy and create up to date and effective marketing materials.

. Developed a sales forecasting system, implemented a more aggressive

sales program, designed the presentation and marketing manuals, and

assisted in key account presentations. New annual revenues increased

78% within the first year.

. Developed the training program, coordinated efforts with all corporate

departments, and instituted a motivational program focusing on guest

speakers. Result was a highly trained, motivated sales staff focused

on new business development and corporate mission.

TWILLY, INC., Rochester, Minnesota, 1993 -2004

President, COO, CFO

Founded and managed a $2.5 million toy retailer growing to five locations

operating in three states. All profit responsibility and executive

management functions of building and growing a successful retail

organization including: strategic vision; development of corporate

operational policies and procedures; all financial management functions;

cash flow and asset management; negotiation of bank lines of credit and

corporate loans; initiation of profit and quality improvement programs;

development and implementation of business, operational, and marketing

plans; sales, marketing, and new business development; hiring, training,

and development of key management staff and sales teams; market growth,

product selection, sourcing, and inventory control; advertising and

promotion; capital equipment acquisition; loss control; quality management;

and all human resource functions including hiring, training, motivation,

staff development, and performance reviews.

. Took a start-up retail business from $0 to over $2,500,000 in annual

revenues within eight years. Developed the business model,

implemented the operational/strategic plan, hired and trained all

staff, negotiated leases, managed construction, and provided on-going

maintenance management of all facilities. Generated profits exceeding

$200,000 annually.

. Developed a purchasing/materials management program and negotiated

improved supplier dating programs and pricing concessions. Result was

a $166,000 annual savings in purchasing costs adding 15% to the bottom

line.

. Developed a talent recruitment and staff motivation program to attract

and retain quality store management personnel. Result was an 80%

reduction in staff turnover saving over $230,000 in annual training

and operational expenses.

Previous Professional Experience:

Seven years of sales experience with a variety of health care and medical

device companies including Mortara Instruments, Milwaukee, MN; Zymed, Inc.,

Camarillo, CA; Space Labs, Inc., Redmond, WA; Transhealth, Eagan, MN, and

two years as the Assistant Administrator for Morford Clinic, Minneapolis,

MN.

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