Eric S. Norsworthy
***** ******** ***** ? HOUSTON, TX 77433
? Phone: 281-***-**** or 281-***-**** ? E-mail: Ericlt@Houston-
Bookkeeping.com
Professional Summary
Operations efficiency specialist, implementing best practices and improving
KPIs ? Articulate communicator who works well with individuals on all
levels ? Top performer who thrives in a high-expectation, fast-paced
environment ? Training methodology expert, transforming complex information
into effective learning modules
Core Competencies
Program design/sales strategy ? B2B/B2C ? Direct sales ? Development and
motivation of high-performance teams ? Project management ? Benchmarking
and performance metrics ? Training objectives, curriculum, lesson plans and
manuals development ? Change management ? Deep knowledge of customer
acquisition, retention and loyalty programs ? Workforce management ?
Vertical expertise includes Construction, Energy Management, Automation
Controls, Financial Services
Professional Experience
Next Step Financial Services
Houston, TX
Bookkeeping and Tax firm providing business development, training, and
payroll services to the greater Houston region.
Marketing Manager - May/2008 - Present
Responsible for the development of strategy-driven solutions, driving
client revenues, reducing costs and improving customer service and client
retention.
o Tax Advisor for both personal and various business entities (LLC, S-
Corp, Sole Prop)
o Business Development for Energy Management, automation controls,
power distribution and monitoring equipment.
o Provided bid packages for a variety of sectors including Industrial
and Commercial construction.
o Sold services for Building Automation and Systems Integration.
o Designed marketing materials including logos, newsletters, brochures,
and catalogs.
o Provide support to Next Step Financial Services, Inc. including
business coaching, targeted training, and staff development across
multiple industries.
Client Development Services (CDS) Henderson, NV
A $36MM marketing company providing business-to-business communications and
account management for progressive companies seeking revenue growth,
shorter sales cycles and increased customer loyalty, serving industry-
leading companies in healthcare, technology and financial services.
Program Manager, Development - Apr/2007 - May/2008
Reported to Director of Operations. Responsible for 55-seat call center
management, leading 7 teams across various retail industries including
Financial Services, Pharmaceuticals, and Medical Devices; created
development programs; directed inbound/outbound sales skills and supervisor
training programs.
o Managed portfolio worth $8.7B, generating $8.6MM annual revenue.
o Managed 40 direct-report account managers for GE Retail Finance
(divisions of Furniture, Jewelry, Electronics, Flooring, Sporting
Goods, Farm/Seed, and Music); teams trained and developed merchant
credit portfolios from $5B to $8.7B for client inside of 1 year.
o Indirectly managed 15 lead-generation specialists for Kodak Dental
Imaging Systems; achieved 17% conversion rate from completed calls to
face-to-face demonstrations, generating sales leads with $40MM
potential revenue.
o Provided Kodak with detailed marketing information, transforming
business from new entry to second most recognized solution within 6
months.
o Responsible for training, productivity, quality, staff development,
and campaign strategy.
o International experience with Canada.
o Implemented operational metrics development, creating specific call
flows and directives, reducing time-per-call and increasing contacts
per hour from 10 CPH to 18 CPH.
o Implemented QA process including agent monitoring, coaching and
integrated agent bonus, increasing QA scores from 70% to 93-95% in 90
days.
DHL Express USA Tempe, AZ
The $1.5B US arm of express delivery giant DHL, which itself is a
subsidiary of Germany's $97B Deutsche Post. The operations of DHL Express
(USA) are coordinated with those of other DHL express delivery units;
overall, DHL serves some 120,000 locations in more than 225 countries and
territories worldwide.
Telemarketing Vendor Manager - Apr/2006 - Feb/2007
Reported to Director of Marketing. Responsible for multi-site, multi-state
vendor performance for multiple inbound, outbound and blended marketing
campaigns over three remote sites (100 total seats); negotiated service
agreements; managed Statement of Work contracts, vendor telemarketing and
data entry budget tracking/invoice reconciliation.
o P&L responsibility for $3.7MM.
o Supervised Data entry team and DHL Lead Supervisor (6 direct reports,
2 indirect reports).
o Analyzed call lists; conducted business reviews; led vendor training
on marketing campaigns and process implementations.
o Marquee vendors included West Corporation and Sutherland Global
Services.
o Redefined completed call dispositions to more accurately track and
qualify business leads, increasing Field Sales team's close ratio from
15% to 43%. Increased IB Service Levels from 80/20 to 90/10 (80% of
call answered in 20 seconds or less to 90% of calls answered in 10
seconds or less).
o Required an increase in reported monitoring scores from both vendors.
Conducted live and remote monitoring to ensure company objectives and
Service Level Agreements were being met.
MSA Solutions, Inc. Tempe, AZ
A privately-held developer of software and technology to provide client
solutions, comprehensive customer care, loan servicing, collections and
telephone sales and cross-selling to Fortune 500 companies and
International (British Telecom).
Operations Director - Sep/2004 - Mar/2006
Reported to VP, Operations. Responsibilities included operations
management of 700-seat inbound, outbound, blended call center, training,
productivity, quality, supervisor/staff development, campaign strategy, and
Mosaix and Noble call systems; managed all sales operations, KPIs, sales
quotas, QA, and account management.
o P&L responsibility for $32MM; managed 11 direct reports and 350
indirect reports.
o Marquee clients included Chase Bank, Bank One, Capitol One Auto
Finance (COAF), British Telecom, and Countrywide Mortgage.
o Managed telemarketing into Great Britain to recapture lost accounts.
o Authored and delivered development and training for clients in the
areas of Banking, Home Loans, and Higher Education Loan
Consolidations.
o Responsible for outbound supervisor/sales skills training.
o Created and conducted Call Center Management training program
including team building, coaching, shift operations, program
management, and call processor operations.
Affinitas Corporation San Antonio, TX/Tempe, AZ
A $ 26MM provider of Customer Contact Centers, eSolutions, Direct Mail
Database Development, Market Research, Analytics, Creative and Professional
Services to Fortune 500 Cable, Telecom, Financial Services, and Publishing
clients.
Operations Director - Sep/2001 - Aug/2004
Reported directly to VP of Operations. Directed 95-seat multi-lingual
outbound call center; managed productivity, training, quality,
supervisor/staff development, campaign strategy, and ACD call systems in
multiple service offering environment including B2B, Customer Service,
CLEC, Cable TV, Long Distance, Consumer Sales, Political Polling, and Help
Desk.
o P&L responsibility for $6.5MM annually; managed 10 direct reports and
190 indirect reports.
o Marquee clients included Gevalia Coffee, RCN Cable, Time Warner Cable
Florida, Time Warner Cable LA, Wall Street Journal, Birch Telecom of
Texas, Qwest, and Qwest Wireless.
o Led call center management training including team building, coaching,
shift operations, program management, and call processor operations.
o Achieved 80% renewal rate for Gevalia Coffee and ~50% WinBack rate.
o Maintained Agent QA scores at over 90% across all programs/clients.
o Designed and delivered outsourced Operations/Quality call center
training including process metrics development, human capital
development and technology solutions.
APAC Customer Services Cedar Rapids, IA
A $600MM provider of outsourced customer-management and acquisition
services, operating multiple customer interaction centers in the US and the
Philippines.
Call Center Business Manager - Sep/1999 - Aug/2001
Reported directly to Regional Manager. Responsible for multi-site/multi
state outbound call center management (196 total seats); led B2B/B2C sales
operations for 3 clients with several products; also managed productivity,
training, QA, leadership/staff development, campaign strategy, and ACD call
system.
o P&L responsibility for $12MM; managed 15 direct-reports and 300+
indirect reports.
o Marquee clients included Discover Card, Qwest Wireless, and
MasterCard.
o Created training programs for supervisors, agents, trainers and
managers, for changes in call center technology, selling skills,
center management, and dialer theory.
PRP Wines International Chicago, IL
A $55MM leader in Direct Sales of prestigious wines from all major wine
growing countries throughout the world.
Divisional Wine Club Sales Manager - Sep/1998 - Aug/1999
Reported to President and CEO of American Operations. Ramped and launched
inbound/outbound call center; wrote sales materials, consultative
telemarketing scripts; developed employee guidelines, salaries, policies,
bonus structure, Internet newsletter, copy for company webpage, and
alternative marketing.
o Managed 15 phone agents.
o Increased membership from zero to 1,000+.
o Responsible for recruiting, staffing and development of sales and
account management staff, increasing sales from $0 to $75K in less
than 12 months.
o Created client development and tracking system; processed credit
charges and installed alternative payment program, reducing delivery
times from 2-3 weeks to 1 week or less; increased customer
satisfaction and increased order size.
Professional Telemarketing, Inc. Raytown, MO
A privately-held provider of prescription drug detailing to Fortune 500
pharmaceutical companies and medical equipment makers as well as Care
Credit, a medical credit card.
Account Manager/Quality Assurance - Mar/1994 - Aug/1998
Reported directly to VP, Operations. Responsible for client accounts
within call center including Financial Services, Pharmaceutical,
Healthcare, and Medical Equipment.
o Marquee clients included Marion Merrell Dow, Care Credit, SmithKline
Beachum (now GlaxoSmithKline), Wyeth Ayerst (now just Wyeth), Bausch &
Lomb, and Abbott Labs.
o Managed up to 25 representatives through monitoring, coaching, and
training.
o Increased project revenue 250% from $30K annually to $750K within 3
years.
o Led product and conceptual sales training by phone and in person,
training over 10,000 persons in 2.5 years.
o Helped design and implement training program for Health Care credit
card, improving customer service and improving customer retention.
AAA Satellite, LLC Kansas City, KS
A privately-held provider of sales and service on DISH Network, Direct TV &
VSAT satellite systems plus Security Cameras, Alarm Systems, card access,
wireless Internet and more; serving customers in the Midwest for 20+ years.
Marketing and Sales Manager - Jul/1991 - Feb/1994
Reported directly to Owner. Responsible for management of blended call
center, outside sales team, and installation crew.
o Managed 6 direct reports and 6 indirect reports.
o Managed all hiring, training and supervision; created sales scripts;
doubled company revenue from $500K to $1MM in 1 years by combining
advertising, telemarketing, and outside sales.
Education
UNIVERSITY OF KANSAS, Lawrence, KS
Coursework in General Studies
Professional Development, Notables
o Willing to relocate domestically; business travel tolerance up to 30%.
o Expert with all Microsoft Office applications, EIS/SER call processor
software and hardware.
o Skilled with Noble Systems, Mozaix, CSG, Cognos Reporting, Witness,
Filemaker Pro, Telemagic, and other database systems including
SalesForce (comparable to Business 1 SAP)[pic]