Quality Assurance Marketing

RANDI PINCUS

*** **** **** ( East Meadow, NY ****4

Telephone #: 516-***-****

*************@*****.*** ( http://www.linkedin.com/in/randipincus

DIRECTOR OF MARKETING

MARKETING SUCCESSES

( Grew healthcare organization by 67% (

Saved 54% in advertising expenditures

( Turned declining customer census into 92% retention ( Created top

of mind awareness for retail franchise

( Consistent 99.5% customer satisfaction ( Ongoing 98% closure rate on

new business

CORE COMPETENCIES

( Marketing Collateral Development ( Business Development

( Management / Operations

ACCOMPLISHMENTS AND RESPONSIBILITIES

Long Island Marketing Job Seekers - Farmingdale, New York

2009- Present

Vice Chairperson

Job search group for marketing professionals - volunteer

Lehneis Orthotics and Prosthetics Associates, Ltd. - Roslyn, New York

1995- 2009

Director of Marketing

Recruited by a 27 year old privately held healthcare manufacturer

/distributor to transform stagnant sales into a flourishing

business. Strategic marketing, corporate branding, business development

and advertising campaigns provided exposure,

recognition and credibility leading to company growth from three to five

offices spanning from Manhattan to

Riverhead. Responsibilities included day to day operations, contract

negotiations, RFP and RFQ responses, facility

compliance, budgeting and quality assurance.

Marketing Collateral Development

( Saved the company 54% in advertising expenditures by introducing

and implementing desktop publishing for in-house production of all

promotional materials, consumer / trade marketing and direct response

programs

( Successfully negotiated 39% reduction in advertising and marketing

costs while maintaining quality

Business Development

( Drove company expansion by 67% through strategic marketing

( Spearheaded product development procedures, increasing sales via

target marketing and brand identification

( Spokesperson creating and communicating key corporate messages

under deadline pressure to varied

audiences including employees, the media and customers

( Organized and participated in trade shows, special events and in-

services educating and increasing brand awareness

( Geographic expansion was a result of growth in B2B (medical

offices) and B2C (patients) business

Management / Operations

( Maintained a 99.5% customer satisfaction result by training support

staff in marketing strategies

( Enhanced business retention by 92% by instituting a customer

service feedback measurement program

( Hired, trained and supervised staff in all aspects of customer

service and marketing support

( Managed a quality assurance team assuring safety and compliance

standards adherence

Aid Auto Stores, Inc. - Westbury, New York

1992-1995

Director of Advertising

Retail / Franchise Automotive company with over 80 locations throughout

Long Island and Westchester

Marketing Collateral Development

( Created and maintained "top of mind" awareness making the company a

household name for automotive needs

( Designed point of purchase displays, shelf talkers and instituted

signage program creating a regionally recognized franchise

Business Development

( Grew top line revenues 36% while reducing expenditures 22%

( Increased franchisee orders by 74% through development of co-op

advertising and vendor incentive programs

( Implemented advertising, brand loyalty and retention programs

supporting more than 80 franchises

Management / Operations

( Customized interior store design, specialty merchandising and

planograms to create continuity

( Company spokesperson and key member of management team that took

the company public (IPO)

New Medico Rehabilitation Services of Nassau - Great Neck, New York

1990-1992

Director of Marketing and Community Outreach

Start-up, outpatient, healthcare facility providing services to patients

sustaining head trauma

Business Development

( Consistent 98% closure rate on sales for all referral and family

tours

( Built a start-up operation into a profitable business

( Developed facility-based marketing events such as open

houses, conferences, seminars, and in-services

ADDITIONAL WORK HISTORY

Milgray Electronics, Inc. - Advertising Manager

Farmingdale, New York

Nature's Bounty, Inc., (NBTY) - Assistant Advertising Manager

Bohemia, New York

Brancy Design & Media, Inc. - Assistant Production Manager

Hicksville, New York

EDUCATION

Hofstra University-Hempstead, New York

Certificate in Web Design and Development

April 2010

Queens College - Flushing, New York

B.A.

TECHNICAL PROFICIENCY

Software Expertise: Quark Xpress, Microsoft Office Suite (Word, Excel,

Outlook, PowerPoint), Medflex

753 Park Lane ( East Meadow, NY 11554 ( 516-***-**** (

*************@*****.***

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