Marketing Sales
Resume:
KATHLEEN A. SPARROW
*** ****** ******** **., ******, NC 27954
252-***-****, ext. 3#; 252-***-**** FAX: 252-***-****;
e-mail: ************@*********.***
PERSONAL DATA:
Health: Good - workout regularly.
Family Status: Single, 2 grown sons
Skilled on PC: Photoshop, InDesign, PowerPoint, Excel, Word
BUSINESS STRENGTHS:
Strategic planning; analysis; market segmentation; audience definition;
strong ROI proponent; integration of all marketing components to maximize
results. Problem solving - ability to see both forest and trees.
Marketing skills -coordinating all components of marketing program,
crafting creative concepts & positioning, team builder,
copywriting/editing; social media set-up and execution (Facebook/Twitter,
blogs); research-primary, secondary & tertiary; media planning & buying
nationally; regionally, including spot market TV, radio, online & e-
marketing; and by specific market or demo; SEM; guerilla marketing; public
relations & event marketing. Team player translating product needs into
measurable actions and orchestration of team members for synergy. Strong
belief in rock 'n roll - in marketing, nothing stays constant except
change. Marketing focus - state cultural events marketing; multi-county
coastal seafood initiative program; senior marketing; regional educational
program marketing; event promotions.
EMPLOYMENT HISTORY:
Outer Banks Catch - Program Coordinator
Sparrow Marketing - Marketing Coordinator
October, 1994 - Present, Outer Banks, NC
External marketing director and coordinator for major coastal seafood
initiative (Dare, Hyde, Currituck and Tyrrell); media director and
marketing consultant for national pharmaceutical company (senior men). E-
marketing program and creative support for State Cultural Center. Serve
clients in everything from yearly planning & execution, to budgeting, to
creative oversight and execution, coordination with creatives and
management on all the details of building a sustainable program and
marketing campaign.
Roanoke Properties/Pirate's Cove, Vice President/Director of Marketing
December, 1992 - October, 1994, Outer Banks, NC
Responsible for marketing & merchandising of residential boating/marina
community focusing on second home resort living. Budget of $750,000.
Focus on planning; event marketing; budget; sales training and development.
Handled and executed research, direct response advertising, direct mail
with telemarketing follow-up, photography, public relations, reservations
and telemarketing department.
Marketing General, Inc., Vice President/General Manager
January, 1990 - October, 1992, Alexandria, VA
Day-to-day director of marketing firm and operating budget of just over $2
million. Responsible for financial, personnel, administrative/computer,
media, production and creative departments. Management of 25+ staff with 6
reporting managers. Media supervision including sales for 24 educationally
related card decks and 16 managed lists. Complete sales, profit and loss,
and new business responsibilities.
The Merrick/Sparrow Advertising, Partner
January, 1984 to May, 1989, Kensington, MD
Partner in $3.1 million agency handling corporate, real estate, medical,
and government clients. Responsible for all aspects of running a business
for profit. Primary strength in account management, media and copywriting
to include financial accountability, strategic planning, positioning and
client interaction on all levels. Staff of 15. Note: Sold out to partner
on birth of second child.
Earle Palmer Brown, Vice President/Account Supervisor
July, 1977 to December, 1983, Bethesda, MD
Account service head of an EPB division to include supervision of 4 person
account staff, 16 accounts and billing of $4.5 million.
EDUCATION:
Boston University, School of Public Communications
Bachelor of Science Degree, Cum Laude
American University, School of Communications, Masters Program (not
completed)
Financial Management for the Non-Financial Manager
Dale Carnegie's Sales Management Training Program
Master Sales Institute, Terry Weaver
Media School (TV)
AFFILIATIONS:
Rotary
Dare County Friends of Youth Board of Directors
Outer Banks YMCA (Board of Directors - retired)
REFERENCES:
Rick Rountree
Rick Rountree Communications (PR firm)
Raleigh, NC
****@************.***
Charlotte McLaughlin
McLaughlin Media-Mix,
AARP, The Magazine,
Atlanta, GA
****@**********-********.***
Dorothy Toolan
Public Information Officer
Dare County, NC
*******@******.***
John Harris
President
Kitty Hawk Kites
Nags Head, NC
*******@*********.***
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